Cleopatra Veloutsou
- Marketing top 0.05%
- Sociology and Political Science top 0.2%
- Organizational Behavior and Human Resource Management top 0.2%
- Information Systems and Management top 0.2%
- Strategy and Management top 2%
- Co-authors
- Anna Morgan‐ThomasLaurence DessartLuiz MoutinhoGeorge ChristodoulidesIain BlackG. Ronald GilbertFrancisco GuzmánXuemei Bian
- Topics
- Consumer Behavior in Brand Consumption and Identification (60 papers)Digital Marketing and Social Media (48 papers)Customer Service Quality and Loyalty (26 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- SHILAP Revista de lepidopterologíaJournal of Business ResearchJournal of Travel Research
- Partner nations
- United KingdomUnited StatesSpain
In The Last Decade
Cleopatra Veloutsou
99 papers receiving 5.2k citations
Hit Papers
Peers
Comparison fields: 5 of 114
- Marketing 3.8k
- Sociology and Political Science 3.6k
- Organizational Behavior and Human Resource Management 2.1k
- Information Systems and Management 1.0k
- Strategy and Management 701
Countries citing papers authored by Cleopatra Veloutsou
This map shows the geographic impact of Cleopatra Veloutsou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cleopatra Veloutsou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cleopatra Veloutsou more than expected).
Fields of papers citing papers by Cleopatra Veloutsou
This network shows the impact of papers produced by Cleopatra Veloutsou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cleopatra Veloutsou. The network helps show where Cleopatra Veloutsou may publish in the future.
Co-authorship network of co-authors of Cleopatra Veloutsou
This figure shows the co-authorship network connecting the top 25 collaborators of Cleopatra Veloutsou. A scholar is included among the top collaborators of Cleopatra Veloutsou based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Cleopatra Veloutsou. Cleopatra Veloutsou is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 7 | |
| 2 | Managing the Consumer-Based Brand Equity Process Across Countries | 1 |
| 3 | The Consumer-Based Brand Equity Process: An fs/Qualitative Comparative Analysis Approach | 0 |
| 4 | Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study | 1 |
| 5 | Tribe: measuring tribal behavior in service brands | 2 |
| 6 | Revisiting brand equity: evidence from three European countries | 3 |
| 7 | Examining the Link between Brand Relationships and Tribal Behaviour: A Structural Model | 1 |
| 8 | European Study of Brand Equity | 1 |
| 9 | The Role of Brand Personality on Brand Relationships and Tribal Behavior: An Integrative Model | 2 |
| 10 | Brand Communities, Subcultures of Consumption, Neo-tribes: a Melange of Terminology | 5 |
| 11 | Searching on the Internet: What Will Make Teenagers Loyal to a Search Engine? | 1 |
| 12 | The Impact of Self Congruity and Brand Relationships on Brand Equity Facets | 4 |
| 13 | The Role of the Overall Evaluation of Brands and Brand Relationship in the Development of Loyalty | 1 |
| 14 | Brand Expression and Brand Reputation: Developing Consistency | 1 |
| 15 | 6 | |
| 16 | Marketing Analytics: Managing Incomplete Information in Consumer Markets and the Contribution of Mathematics to the Accountability of Marketing Decisions | 4 |
| 17 | Retail Banking Image and Customer Loyalty: The Greek Experience | 1 |
| 18 | Developing Brand Relationships | 1 |
| 19 | Interfaces of the Product/Brand Manager – A Cross Sector Analysis in Consumer Goods Companies | 3 |
| 20 | The Brand Management of Consumer Products in Greece – A Comparison Study of Gender Differences Based on Individual Characteristics and Job Related Factors | 3 |
About Cleopatra Veloutsou
Cleopatra Veloutsou is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Organizational Behavior and Human Resource Management, having authored 104 papers that have together received 5.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (60 papers), Digital Marketing and Social Media (48 papers) and Customer Service Quality and Loyalty (26 papers). The work is most often cited by research in Marketing (3.8k citations), Organizational Behavior and Human Resource Management (2.1k citations) and Information Systems and Management (1.0k citations). Cleopatra Veloutsou has collaborated with scholars based in United Kingdom, United States and Spain. Frequent co-authors include Anna Morgan‐Thomas, Laurence Dessart, Luiz Moutinho, George Christodoulides, Iain Black, G. Ronald Gilbert, Francisco Guzmán, Xuemei Bian, Robert A. Paton and John W. Lewis. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Travel Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.