Cleopatra Veloutsou

8.7k total citations · 3 hit papers
104 papers, 5.6k citations indexed

About

Cleopatra Veloutsou is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Cleopatra Veloutsou has authored 104 papers receiving a total of 5.6k indexed citations (citations by other indexed papers that have themselves been cited), including 63 papers in Marketing, 53 papers in Sociology and Political Science and 27 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Cleopatra Veloutsou's work include Consumer Behavior in Brand Consumption and Identification (60 papers), Digital Marketing and Social Media (48 papers) and Customer Service Quality and Loyalty (26 papers). Cleopatra Veloutsou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (60 papers), Digital Marketing and Social Media (48 papers) and Customer Service Quality and Loyalty (26 papers). Cleopatra Veloutsou collaborates with scholars based in United Kingdom, United States and Spain. Cleopatra Veloutsou's co-authors include Anna Morgan‐Thomas, Laurence Dessart, Luiz Moutinho, George Christodoulides, Iain Black, G. Ronald Gilbert, Francisco Guzmán, Xuemei Bian, Robert A. Paton and John W. Lewis and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Travel Research.

In The Last Decade

Cleopatra Veloutsou

99 papers receiving 5.2k citations

Hit Papers

Consumer engagement in online brand communities: a social... 2011 2026 2016 2021 2015 2016 2011 250 500 750

Peers

Cleopatra Veloutsou
Susan Fournier United States
George Christodoulides United Kingdom
Arjun Chaudhuri United States
Biljana Jurić New Zealand
Yüksel Ekinci United Kingdom
Hope Jensen Schau United States
Ceridwyn King United States
Banwari Mittal United States
Amna Kirmani United States
Kent Grayson United States
Susan Fournier United States
Cleopatra Veloutsou
Citations per year, relative to Cleopatra Veloutsou Cleopatra Veloutsou (= 1×) peers Susan Fournier

Countries citing papers authored by Cleopatra Veloutsou

Since Specialization
Citations

This map shows the geographic impact of Cleopatra Veloutsou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cleopatra Veloutsou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cleopatra Veloutsou more than expected).

Fields of papers citing papers by Cleopatra Veloutsou

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Cleopatra Veloutsou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cleopatra Veloutsou. The network helps show where Cleopatra Veloutsou may publish in the future.

Co-authorship network of co-authors of Cleopatra Veloutsou

This figure shows the co-authorship network connecting the top 25 collaborators of Cleopatra Veloutsou. A scholar is included among the top collaborators of Cleopatra Veloutsou based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Cleopatra Veloutsou. Cleopatra Veloutsou is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mafé, Carla Ruíz, et al.. (2024). We match! Building online brand engagement behaviours through emotional and rational processes. Journal of Retailing and Consumer Services. 82. 104146–104146. 7 indexed citations
2.
Chatzipanagiotou, Kalliopi, Cleopatra Veloutsou, & George Christodoulides. (2017). Managing the Consumer-Based Brand Equity Process Across Countries. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 1 indexed citations
3.
Chatzipanagiotou, Kalliopi, Cleopatra Veloutsou, & George Christodoulides. (2016). The Consumer-Based Brand Equity Process: An fs/Qualitative Comparative Analysis Approach. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam).
4.
Veloutsou, Cleopatra, et al.. (2015). Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 1 indexed citations
5.
Tsiotsou, Rodoula H. & Cleopatra Veloutsou. (2012). Tribe: measuring tribal behavior in service brands. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 2 indexed citations
6.
Christodoulides, George, John W. Cadogan, Cleopatra Veloutsou, & Leslie de Chernatony. (2012). Revisiting brand equity: evidence from three European countries. BIROn (Birkbeck, University of London). 3 indexed citations
7.
Veloutsou, Cleopatra & Rodoula H. Tsiotsou. (2011). Examining the Link between Brand Relationships and Tribal Behaviour: A Structural Model. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 1 indexed citations
8.
Veloutsou, Cleopatra & George Christodoulides. (2011). European Study of Brand Equity. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 1 indexed citations
9.
Tsiotsou, Rodoula H. & Cleopatra Veloutsou. (2011). The Role of Brand Personality on Brand Relationships and Tribal Behavior: An Integrative Model. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 2 indexed citations
10.
Veloutsou, Cleopatra, et al.. (2009). Brand Communities, Subcultures of Consumption, Neo-tribes: a Melange of Terminology. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 5 indexed citations
11.
Veloutsou, Cleopatra, et al.. (2009). Searching on the Internet: What Will Make Teenagers Loyal to a Search Engine?. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 1 indexed citations
12.
Christodoulides, George & Cleopatra Veloutsou. (2009). The Impact of Self Congruity and Brand Relationships on Brand Equity Facets. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 4 indexed citations
13.
Veloutsou, Cleopatra. (2006). The Role of the Overall Evaluation of Brands and Brand Relationship in the Development of Loyalty. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 1 indexed citations
14.
Veloutsou, Cleopatra, et al.. (2005). Brand Expression and Brand Reputation: Developing Consistency. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 1 indexed citations
15.
Veloutsou, Cleopatra, et al.. (2005). Perception of Sex Appeal in Print Advertising by Young Female Anglo-Saxon and Second Generation Asian-Islamic British. Journal of Promotion Management. 11(2-3). 91–111. 6 indexed citations
16.
Veloutsou, Cleopatra, et al.. (2005). Marketing Analytics: Managing Incomplete Information in Consumer Markets and the Contribution of Mathematics to the Accountability of Marketing Decisions. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 4 indexed citations
17.
Veloutsou, Cleopatra, et al.. (2003). Retail Banking Image and Customer Loyalty: The Greek Experience. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 1 indexed citations
18.
Veloutsou, Cleopatra. (2001). Developing Brand Relationships. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 1 indexed citations
19.
Panigyrakis, George G. & Cleopatra Veloutsou. (1997). Interfaces of the Product/Brand Manager – A Cross Sector Analysis in Consumer Goods Companies. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 3 indexed citations
20.
Panigyrakis, George G. & Cleopatra Veloutsou. (1995). The Brand Management of Consumer Products in Greece – A Comparison Study of Gender Differences Based on Individual Characteristics and Job Related Factors. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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