Barbara Bickart
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 11
- Survey Methodology and Nonresponse 5
- Psychology of Social Influence 4
- Marketing 11
- Consumer Behavior in Brand Consumption and Identification 11
- Co-authors
- Robert M. Schindler (6 shared papers)Carolyn J. Simmons (4 shared papers)Julie A. Ruth (2 shared papers)Lauranne Buchanan (3 shared papers)John Lynch (1 shared paper)David C. Schmittlein (2 shared papers)Johnny Blair (6 shared papers)Geeta Menon (6 shared papers)
- Journals
- Journal of Marketing Research (8 papers)Journal of Consumer Psychology (3 papers)Marketing Letters (2 papers)Journal of Interactive Marketing (2 papers)Journal of Consumer Research (1 paper)
- Partner nations
- United StatesCanadaNetherlands
In The Last Decade
Barbara Bickart
35 papers receiving 2.3k citations
Barbara Bickart's Hit Papers
Peers
Comparison fields: 5 of 94
- Marketing 1.4k
- Information Systems and Management 685
- Organizational Behavior and Human Resource Management 586
- Sociology and Political Science 1.9k
- Communication 265
Countries citing papers authored by Barbara Bickart
This map shows the geographic impact of Barbara Bickart's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara Bickart with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara Bickart more than expected).
Fields of papers citing papers by Barbara Bickart
This network shows the impact of papers produced by Barbara Bickart. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara Bickart. The network helps show where Barbara Bickart may publish in the future.
Co-authors
The 16 scholars most cited alongside Barbara Bickart, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 35 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Internet forums as influential sources of consumer information Hit paper breakdown → | 2001 | 1191 |
| 2 | Perceived helpfulness of online consumer reviews: The role of message content and style Hit paper breakdown → | 2012 | 295 |
| 3 | 2012 | 149 | |
| 4 | 1999 | 147 | |
| 5 | Published word of mouth: Referable, consumer-generated information on the internet | 2005 | 141 |
| 6 | 1993 | 108 | |
| 7 | 1993 | 95 | |
| 8 | 1995 | 57 | |
| 9 | 2001 | 55 | |
| 10 | 1999 | 48 | |
| 11 | 1999 | 43 | |
| 12 | 1993 | 38 | |
| 13 | Expanding the Scope of Word of Mouth: Consumer-to-Consumer Information on the Internet | 2002 | 37 |
| 14 | 1995 | 28 | |
| 15 | 2001 | 27 | |
| 16 | 1999 | 23 | |
| 17 | 2000 | 18 | |
| 18 | 2010 | 16 | |
| 19 | 2015 | 16 | |
| 20 | 2006 | 15 |
About Barbara Bickart
Barbara Bickart is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Human-Computer Interaction and Communication, having authored 35 papers that have together received 2.6k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (7 papers), Digital Communication and Language (6 papers), Survey Methodology and Nonresponse (5 papers), Psychology of Social Influence (4 papers), Social Media and Politics (2 papers) and Sentiment Analysis and Opinion Mining (2 papers). The work is most often cited by research in Marketing (1.4k citations), Information Systems and Management (685 citations), Organizational Behavior and Human Resource Management (586 citations), Sociology and Political Science (1.9k citations) and Communication (265 citations). Barbara Bickart has collaborated with scholars based in United States, Canada and Netherlands. Frequent co-authors include Robert M. Schindler, Carolyn J. Simmons, Julie A. Ruth, Lauranne Buchanan, John Lynch, David C. Schmittlein, Johnny Blair, Geeta Menon, Seymour Sudman and Norbert Schwarz. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Psychology, Marketing Letters, Journal of Interactive Marketing and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.