Surendra N. Singh

4.9k total citations · 1 hit paper
52 papers, 3.7k citations indexed

About

Surendra N. Singh is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Surendra N. Singh has authored 52 papers receiving a total of 3.7k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 13 papers in Marketing and 11 papers in Social Psychology. Recurrent topics in Surendra N. Singh's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Media Influence and Health (7 papers) and Digital Marketing and Social Media (7 papers). Surendra N. Singh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Media Influence and Health (7 papers) and Digital Marketing and Social Media (7 papers). Surendra N. Singh collaborates with scholars based in United States, India and Latvia. Surendra N. Singh's co-authors include Nancy Spears, Neeli Bendapudi, Venkat Bendapudi, Gilbert A. Churchill, Michael Rothschild, Catherine Cole, Sanjay Mishra, Nikunj Dalal, D. Todd Donavan and Vivek H. Patil and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Surendra N. Singh

51 papers receiving 3.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Measuring Attitude toward the Brand and Purchase Intentions

2004 1.2k citations Nancy Spears, Surendra N. Singh profile →

Peers

Countries citing papers authored by Surendra N. Singh

Since Specialization

Citations

This map shows the geographic impact of Surendra N. Singh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Surendra N. Singh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Surendra N. Singh more than expected).

Fields of papers citing papers by Surendra N. Singh

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Surendra N. Singh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Surendra N. Singh. The network helps show where Surendra N. Singh may publish in the future.

Co-authorship network of co-authors of Surendra N. Singh

This figure shows the co-authorship network connecting the top 25 collaborators of Surendra N. Singh. A scholar is included among the top collaborators of Surendra N. Singh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Surendra N. Singh. Surendra N. Singh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Taking a chance for a discount: An investigation into consumers’ choice of probabilistic vs. sure price promotions 2022 ·Journal of Business Research ·(unknown), Promothesh Chatterjee, Surendra N. Singh	3
2	Choosing Unhealthy to Appear Warm: How Consumers Signal Personality Traits Via Food Choice 2017 ·ACR North American Advances ·(unknown), (unknown), Jenny G. Olson, Surendra N. Singh	1
3	Insidious Effects of Syntactic Complexity: Are Ads Targeting Older Adults Too Complex to Remember? 2016 ·Journal of Advertising ·Dongwook Kim, Sanjay Mishra, Ze Wang, Surendra N. Singh	10
4	Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals 2016 ·Journal of Advertising ·Jungsil Choi, (unknown), Surendra N. Singh	43
5	Impact of Death-Related Television Programming on Advertising Evaluation 2015 ·Journal of Advertising ·(unknown), Surendra N. Singh, Mark J. Landau, Jungsil Choi	18
6	The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption 2014 ·Journal of the Academy of Marketing Science ·Jungsil Choi, Yexin Jessica Li, (unknown), Promothesh Chatterjee, Surendra N. Singh	69
7	Efficient Methods for Sampling Responses from Large-Scale Qualitative Data 2011 ·Marketing Science ·Surendra N. Singh, (unknown), Ze Wang	14
8	Increasing Effectiveness of Charitable Mail Solicitations Using Negative Emotions 2009 ·ACR Asia-Pacific Advances ·Vivek H. Patil, Surendra N. Singh, Sanjay Mishra	2
9	The latent structure of landscape perception: A mean and covariance structure modeling approach 2008 ·Journal of Environmental Psychology ·Surendra N. Singh, D. Todd Donavan, Sanjay Mishra, Todd D. Little	21
10	Efficient theory development and factor retention criteria: Abandon the ‘eigenvalue greater than one’ criterion 2007 ·Journal of Business Research ·Vivek H. Patil, Surendra N. Singh, Sanjay Mishra, D. Todd Donavan	224
11	Understanding Web home page perception 2005 ·European Journal of Information Systems ·Surendra N. Singh, Nikunj Dalal, Nancy Spears	58
12	Research Concerns of Information Systems Faculty: An Exploratory Investigation 1999 ·Journal of Computer Information Systems ·Nikunj Dalal, Surendra N. Singh, (unknown)	1
13	Enhancing Helping Behavior: An Integrative Framework for Promotion Planning 1996 ·Journal of Marketing ·Neeli Bendapudi, Surendra N. Singh, Venkat Bendapudi	202
14	The Effects of Length, Content, and Repetition on Television Commercial Effectiveness 1993 ·Journal of Marketing Research ·Surendra N. Singh, Catherine Cole	150
15	Altering message spacing to enhance memory of television commercials 1992 ·Marketing Science Institute eBooks ·Surendra N. Singh	1
16	Recognition versus Recall as Measures of Television Commercial Forgetting 1988 ·Journal of Marketing Research ·Surendra N. Singh, Michael Rothschild, Gilbert A. Churchill	125
17	A simple algorithm to obtain nonparametric response bias estimates using Hodos’s method 1987 ·Behavior Research Methods, Instruments, & Computers ·Surendra N. Singh, (unknown)	2
18	Arousal and Advertising Effectiveness 1987 ·Journal of Advertising ·Surendra N. Singh, Gilbert A. Churchill	77
19	Measuring Prior Knowledge 1986 ·ACR North American Advances ·Catherine Cole, Gary J. Gaeth, Surendra N. Singh	15
20	The Effect of Recall on Recognition an Empirical Investigation of Consecutive Learning Measures 1983 ·ACR North American Advances ·Surendra N. Singh, Michael Rothschild	9

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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