Nancy Spears

3.4k total citations · 1 hit paper
53 papers, 2.5k citations indexed

About

Nancy Spears is a scholar working on Marketing, Sociology and Political Science and Experimental and Cognitive Psychology. According to data from OpenAlex, Nancy Spears has authored 53 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 38 papers in Marketing, 19 papers in Sociology and Political Science and 12 papers in Experimental and Cognitive Psychology. Recurrent topics in Nancy Spears's work include Consumer Behavior in Brand Consumption and Identification (31 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (10 papers). Nancy Spears is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (10 papers). Nancy Spears collaborates with scholars based in United States, Latvia and Ghana. Nancy Spears's co-authors include Surendra N. Singh, John C. Mowen, Atefeh Yazdanparast, Richard Germain, Seth Ketron, Audhesh K. Paswan, Charles Blankson, Julian Ming‐Sung Cheng, Gopala Ganesh and Eric Van Steenburg and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.

In The Last Decade

Nancy Spears

53 papers receiving 2.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Measuring Attitude toward the Brand and Purchase Intentions

2004 1.2k citations Nancy Spears, Surendra N. Singh profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Nancy Spears United States	21	1.6k	1.2k	475	339	290	53	2.5k
Sanjay Putrevu United States	23	1.6k 1.0×	974 0.8×	345 0.7×	251 0.7×	202 0.7×	41	2.1k
Russell N. Laczniak United States	25	1.7k 1.0×	1.4k 1.2×	486 1.0×	326 1.0×	257 0.9×	73	2.7k
Kenneth R. Lord United States	24	1.8k 1.1×	1.3k 1.1×	492 1.0×	280 0.8×	252 0.9×	65	2.7k
David M. Boush United States	15	1.7k 1.1×	1.1k 0.9×	476 1.0×	188 0.6×	238 0.8×	21	2.2k
Sylvia Bräsel United States	15	1.5k 0.9×	1.1k 0.9×	511 1.1×	219 0.6×	438 1.5×	23	2.2k
Gita Venkataramani Johar United States	31	1.7k 1.1×	1.4k 1.2×	330 0.7×	231 0.7×	414 1.4×	89	3.0k
Yuri Seo New Zealand	31	1.5k 0.9×	1.8k 1.5×	323 0.7×	215 0.6×	282 1.0×	61	2.8k
Rohini Ahluwalia United States	18	1.9k 1.2×	1.6k 1.3×	687 1.4×	249 0.7×	441 1.5×	33	2.9k
Robert J. Kent United States	17	1.5k 0.9×	965 0.8×	405 0.9×	305 0.9×	242 0.8×	29	2.2k
June Cotte Canada	23	1.1k 0.7×	1.1k 0.9×	325 0.7×	293 0.9×	364 1.3×	58	2.4k

Countries citing papers authored by Nancy Spears

Since Specialization

Citations

This map shows the geographic impact of Nancy Spears's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nancy Spears with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nancy Spears more than expected).

Fields of papers citing papers by Nancy Spears

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nancy Spears. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nancy Spears. The network helps show where Nancy Spears may publish in the future.

Co-authorship network of co-authors of Nancy Spears

This figure shows the co-authorship network connecting the top 25 collaborators of Nancy Spears. A scholar is included among the top collaborators of Nancy Spears based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nancy Spears. Nancy Spears is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Steenburg, Eric Van & Nancy Spears. (2021). How preexisting beliefs and message involvement drive charitable donations: an integrated model. European Journal of Marketing. 56(1). 209–251. 9 indexed citations

Ketron, Seth & Nancy Spears. (2020). Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals. Journal of Retailing and Consumer Services. 58. 102245–102245. 9 indexed citations

Ketron, Seth & Nancy Spears. (2019). Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations. Journal of Retailing and Consumer Services. 54. 102021–102021. 22 indexed citations

Spears, Nancy, et al.. (2019). Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay. Journal of Retailing and Consumer Services. 51. 285–292. 11 indexed citations

Yazdanparast, Atefeh, et al.. (2018). Advertising and Pseudo-Culture. Journal of Macromarketing. 38(2). 185–205. 9 indexed citations

Spears, Nancy, Seth Ketron, & Waros Ngamsiriudom. (2016). Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information. Journal of Consumer Behaviour. 15(6). 527–537. 14 indexed citations

Spears, Nancy, Seth Ketron, & Kirsten Cowan. (2016). The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress. Journal of Brand Management. 23(4). 439–456. 9 indexed citations

Spears, Nancy, Marla Royne Stafford, & Eric Van Steenburg. (2013). Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response. Journal of Promotion Management. 19(1). 17–37. 22 indexed citations

Blankson, Charles, Nancy Spears, & Robert Ebo Hinson. (2012). West African Immigrants’ Perceptions of Advertising in General and Impact on Buying Decisions. Journal of International Consumer Marketing. 24(3). 168–185. 3 indexed citations

10.

Sun, Qin & Nancy Spears. (2012). Frustration and Consumer Evaluation of Search Advertising and Search Engine Effectiveness: The Case of Hedonic versus Utilitarian Product. Journal of electronic commerce research. 13(2). 122. 7 indexed citations

11.

Yazdanparast, Atefeh & Nancy Spears. (2012). Can Consumers Forgo the Need to Touch Products? An Investigation of Nonhaptic Situational Factors in an Online Context. Psychology and Marketing. 30(1). 46–61. 49 indexed citations

12.

Sun, Qin & Nancy Spears. (2011). Frustration Theory: toward an understanding of keyword search effectiveness and consumer responses. Journal of Customer Behaviour. 10(1). 35–48. 4 indexed citations

13.

Steenburg, Eric Van & Nancy Spears. (2011). Understanding the relationship between brand loyalty, the prevailing economic environment and optimum stimulation level. Journal of Brand Management. 18(8). 597–610. 6 indexed citations

14.

Spears, Nancy, John C. Mowen, & Goutam Chakraborty. (2010). Planned versus unplanned timing changes in payment and product receipt: Implications for sales promotion and services management strategy. Psychology and Marketing. 27(3). 229–251. 1 indexed citations

15.

Paswan, Audhesh K., Nancy Spears, & Gopala Ganesh. (2007). The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty. Journal of Services Marketing. 21(2). 75–87. 35 indexed citations

16.

Spears, Nancy, Tom J. Brown, & Peter A. Dacin. (2006). Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach. Journal of Brand Management. 14(1-2). 5–19. 31 indexed citations

17.

Singh, Surendra N., Nikunj Dalal, & Nancy Spears. (2005). Understanding Web home page perception. European Journal of Information Systems. 14(3). 288–302. 58 indexed citations

18.

Spears, Nancy. (2001). Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis. Journal of Advertising. 30(1). 67–76. 67 indexed citations

19.

Germain, Richard, et al.. (1996). THE IMPLICATIONS OF JUST-IN-TIME FOR LOGISTICS ORGANIZATION MANAGEMENT AND PERFORMANCE /. Journal of Business Logistics. 32 indexed citations

20.

Spears, Nancy, John C. Mowen, & Goutam Chakraborty. (1996). Symbolic role of animals in print advertising: Content analysis and conceptual development. Journal of Business Research. 37(2). 87–95. 51 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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