Jungsil Choi

575 total citations
21 papers, 424 citations indexed

About

Jungsil Choi is a scholar working on Marketing, Social Psychology and General Decision Sciences. According to data from OpenAlex, Jungsil Choi has authored 21 papers receiving a total of 424 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 9 papers in Social Psychology and 6 papers in General Decision Sciences. Recurrent topics in Jungsil Choi's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Decision-Making and Behavioral Economics (6 papers) and Behavioral Health and Interventions (4 papers). Jungsil Choi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Decision-Making and Behavioral Economics (6 papers) and Behavioral Health and Interventions (4 papers). Jungsil Choi collaborates with scholars based in United States, China and South Korea. Jungsil Choi's co-authors include Yexin Jessica Li, Surendra N. Singh, Lee Kil-Jae, Young Kyun Chang, Hyun‐Young Park, Sreedhar Madhavaram, Promothesh Chatterjee, Adriana Samper, Jae D. Chang and Mark J. Landau and has published in prestigious journals such as Journal of Consumer Research, Journal of the Academy of Marketing Science and Journal of Retailing.

In The Last Decade

Jungsil Choi

20 papers receiving 398 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jungsil Choi United States 11 269 155 103 61 58 21 424
Monika Lisjak United States 12 225 0.8× 183 1.2× 117 1.1× 51 0.8× 117 2.0× 17 432
Hsuan‐Yi Chou Taiwan 15 319 1.2× 186 1.2× 89 0.9× 36 0.6× 58 1.0× 37 488
Aulona Ulqinaku United Kingdom 13 222 0.8× 194 1.3× 117 1.1× 43 0.7× 58 1.0× 24 450
Emily N. Garbinsky United States 11 254 0.9× 249 1.6× 161 1.6× 76 1.2× 77 1.3× 18 529
Sara Loughran Dommer United States 6 208 0.8× 124 0.8× 68 0.7× 55 0.9× 42 0.7× 17 327
Tung Moi Chiew Malaysia 12 207 0.8× 174 1.1× 118 1.1× 85 1.4× 31 0.5× 18 392
Mikyeung Bae United States 10 212 0.8× 229 1.5× 72 0.7× 71 1.2× 40 0.7× 14 429
Ceren Hayran Türkiye 7 175 0.7× 227 1.5× 66 0.6× 46 0.8× 31 0.5× 10 365
Nicole Votolato Montgomery United States 10 268 1.0× 202 1.3× 60 0.6× 133 2.2× 65 1.1× 16 474
Jae Min Jung United States 12 223 0.8× 253 1.6× 98 1.0× 120 2.0× 48 0.8× 16 471

Countries citing papers authored by Jungsil Choi

Since Specialization
Citations

This map shows the geographic impact of Jungsil Choi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jungsil Choi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jungsil Choi more than expected).

Fields of papers citing papers by Jungsil Choi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jungsil Choi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jungsil Choi. The network helps show where Jungsil Choi may publish in the future.

Co-authorship network of co-authors of Jungsil Choi

This figure shows the co-authorship network connecting the top 25 collaborators of Jungsil Choi. A scholar is included among the top collaborators of Jungsil Choi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jungsil Choi. Jungsil Choi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Choi, Jungsil & Hyun‐Young Park. (2025). Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations. Journal of Retailing. 101(2). 177–196.
2.
Choi, Jungsil & Hyun‐Young Park. (2024). How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase. European Journal of Marketing. 58(5). 1352–1386. 3 indexed citations
3.
Choi, Jungsil & Ilwoo Ju. (2023). How health motivation moderates the effect of vividness on consumption expectations of indulgent food. Journal of Consumer Behaviour. 22(6). 1474–1492. 3 indexed citations
4.
Choi, Jungsil, et al.. (2020). How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal. International Journal of Research in Marketing. 38(3). 749–769. 23 indexed citations
5.
Choi, Jungsil, et al.. (2020). Opposites attract: Impact of background color on effectiveness of emotional charity appeals. International Journal of Research in Marketing. 37(3). 644–660. 35 indexed citations
6.
Choi, Jungsil, Yexin Jessica Li, & Adriana Samper. (2019). The Influence of Health Motivation and Calorie Ending on Preferences for Indulgent Foods. Journal of Consumer Research. 46(3). 606–619. 30 indexed citations
7.
Choi, Jungsil, et al.. (2019). The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing. SSRN Electronic Journal. 1 indexed citations
8.
Choi, Jungsil, et al.. (2019). Asymmetric effect of context‐specific color priming on interpretation of ambiguous news articles. Journal of Consumer Behaviour. 18(3). 219–232. 6 indexed citations
9.
Kil-Jae, Lee & Jungsil Choi. (2019). Image-text inconsistency effect on product evaluation in online retailing. Journal of Retailing and Consumer Services. 49. 279–288. 18 indexed citations
10.
Kil-Jae, Lee, Jungsil Choi, George M. Marakas, & Surendra N. Singh. (2018). Two distinct routes for inducing emotions in HCI design. International Journal of Human-Computer Studies. 124. 67–80. 7 indexed citations
11.
Choi, Jungsil, et al.. (2016). Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals. Journal of Advertising. 45(4). 417–426. 43 indexed citations
12.
Choi, Jungsil, et al.. (2016). Doing Good in Another Neighborhood: Attributions of CSR Motives Depend on Corporate Nationality and Cultural Orientation. Journal of International Marketing. 24(4). 82–102. 75 indexed citations
13.
Choi, Jungsil, Young Kyun Chang, Lee Kil-Jae, & Jae D. Chang. (2016). Effect of perceived warmth on positive judgment. Journal of Consumer Marketing. 33(4). 235–244. 20 indexed citations
14.
Singh, Surendra N., et al.. (2015). Impact of Death-Related Television Programming on Advertising Evaluation. Journal of Advertising. 44(4). 326–337. 18 indexed citations
15.
Choi, Jungsil & Yexin Li. (2014). When Paying $92 Plus $5 Shipping Is Acceptable But Paying $97 Is Not: the Role of Justification on the Effectiveness of Partitioned Pricing. ACR North American Advances. 1 indexed citations
16.
Kil-Jae, Lee, Jungsil Choi, & Yexin Jessica Li. (2014). Regulatory focus as a predictor of attitudes toward partitioned and combined pricing. Journal of Consumer Psychology. 24(3). 355–362. 2 indexed citations
17.
Choi, Jungsil, et al.. (2014). The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption. Journal of the Academy of Marketing Science. 42(5). 545–557. 69 indexed citations
18.
Choi, Jungsil, et al.. (2012). The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor. Marketing Letters. 23(1). 367–380. 4 indexed citations
19.
Choi, Jungsil, et al.. (2012). What type of framing message is more appropriate with nine-ending pricing?. Marketing Letters. 23(3). 603–614. 19 indexed citations
20.
Choi, Jungsil, et al.. (2011). Odd-Ending Price: Justification For the Hedonic Purchase. ACR North American Advances. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026