Prakash Nedungadi
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Market Behavior and Pricing 3
- General Decision Sciences top 2%
- Decision-Making and Behavioral Economics 2
- Strategy and Management top 2%
- Intellectual Capital and Performance Analysis 2
- Innovation and Knowledge Management 2
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- Digital Marketing and Social Media 4
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- Economic and Environmental Valuation 3
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- Media Influence and Health 2
- Co-authors
- George S. DayAllan D. ShockerMoshe Ben‐AkivaJ. Wesley HutchinsonAmitava ChattopadhyayWilliam E. BakerDanny L. MooreJohn Roberts
- Journals
- Journal of Marketing (4 papers)Marketing Letters (2 papers)Journal of Consumer Research (2 papers)
- Partner nations
- United StatesCanadaAustralia
In The Last Decade
Prakash Nedungadi
16 papers receiving 2.1k citations
Hit Papers
Peers
Comparison fields: 5 of 93
- Marketing 1.3k
- General Decision Sciences 187
- Organizational Behavior and Human Resource Management 539
- Tourism, Leisure and Hospitality Management 70
- Strategy and Management 683
Countries citing papers authored by Prakash Nedungadi
This map shows the geographic impact of Prakash Nedungadi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prakash Nedungadi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prakash Nedungadi more than expected).
Fields of papers citing papers by Prakash Nedungadi
This network shows the impact of papers produced by Prakash Nedungadi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prakash Nedungadi. The network helps show where Prakash Nedungadi may publish in the future.
Co-authorship network
The 11 scholars most cited alongside Prakash Nedungadi, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 44 | |
| 2 | 1995 | 44 | |
| 3 | Managerial Representations of Competitive Advantagebreakdown → | 1994 | 558 |
| 4 | 1994 | 252 | |
| 5 | The Two Sides of the Accessibility Coin: Factors That Enhance and Impede Information Accessibility | 1993 | 2 |
| 6 | Incorporating Consideration Sets Into Models of Brand Choice | 1992 | 8 |
| 7 | 1992 | 81 | |
| 8 | 1991 | 30 | |
| 9 | 1991 | 420 | |
| 10 | Ad Affect, Brand Attitude, and Choice: the Moderating Roles of Delay and Involvement | 1990 | 8 |
| 11 | Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluationsbreakdown → | 1990 | 684 |
| 12 | Formation and use of a consideration set : implications for marketing and research on consumer choice | 1987 | 18 |
| 13 | Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference | 1986 | 163 |
| 14 | The Prototypicality of Brands: Relationships With Brand Awareness, Preference and Usage | 1985 | 108 |
| 15 | 1985 | 5 | |
| 16 | 1985 | 9 |
About Prakash Nedungadi
Prakash Nedungadi is a scholar working on Marketing, General Decision Sciences and Literature and Literary Theory, having authored 16 papers that have together received 2.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (4 papers), Economic and Environmental Valuation (3 papers), Consumer Market Behavior and Pricing (3 papers), Intellectual Capital and Performance Analysis (2 papers), Media Influence and Health (2 papers), Innovation and Knowledge Management (2 papers) and Decision-Making and Behavioral Economics (2 papers). The work is most often cited by research in Marketing (1.3k citations), General Decision Sciences (187 citations) and Organizational Behavior and Human Resource Management (539 citations). Prakash Nedungadi has collaborated with scholars based in United States, Canada and Australia. Frequent co-authors include George S. Day, Allan D. Shocker, Moshe Ben‐Akiva, J. Wesley Hutchinson, Amitava Chattopadhyay, William E. Baker, Danny L. Moore, John Roberts, A. V. Muthukrishnan and Dipankar Chakravarti. Their work appears in journals such as Journal of Marketing, Marketing Letters, Journal of Consumer Research, International Journal of Research in Marketing and Advances in consumer research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.