Yih Hwai Lee

1.5k total citations
23 papers, 1.1k citations indexed

About

Yih Hwai Lee is a scholar working on Marketing, Sociology and Political Science and Experimental and Cognitive Psychology. According to data from OpenAlex, Yih Hwai Lee has authored 23 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 8 papers in Sociology and Political Science and 8 papers in Experimental and Cognitive Psychology. Recurrent topics in Yih Hwai Lee's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Language, Metaphor, and Cognition (6 papers) and Customer Service Quality and Loyalty (5 papers). Yih Hwai Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Language, Metaphor, and Cognition (6 papers) and Customer Service Quality and Loyalty (5 papers). Yih Hwai Lee collaborates with scholars based in Singapore, Australia and United Kingdom. Yih Hwai Lee's co-authors include Charlotte H. Mason, Hean Tat Keh, Siew Meng Leong, Swee Hoon Ang, Elison Ai Ching Lim, Nader T. Tavassoli, Maw‐Der Foo, Cheng Qiu, Lars Bergkvist and Catherine Yeung and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Yih Hwai Lee

23 papers receiving 977 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Yih Hwai Lee Singapore 13 753 484 264 211 174 23 1.1k
Marina Puzakova United States 16 740 1.0× 564 1.2× 152 0.6× 144 0.7× 223 1.3× 26 1.1k
Xiaojing Yang United States 13 572 0.8× 461 1.0× 133 0.5× 260 1.2× 133 0.8× 32 949
Young Jee Han United States 5 1.3k 1.8× 778 1.6× 260 1.0× 185 0.9× 247 1.4× 8 1.6k
James M. Munch United States 15 505 0.7× 382 0.8× 172 0.7× 125 0.6× 174 1.0× 26 852
G. Douglas Olsen Canada 13 829 1.1× 441 0.9× 278 1.1× 66 0.3× 155 0.9× 19 1.1k
Laurie A. Babin United States 17 940 1.2× 607 1.3× 312 1.2× 119 0.6× 168 1.0× 23 1.4k
Punam Anand United States 14 577 0.8× 395 0.8× 188 0.7× 160 0.8× 168 1.0× 20 1.0k
Prashant Malaviya United States 15 585 0.8× 517 1.1× 122 0.5× 88 0.4× 121 0.7× 20 930
John W. Pracejus Canada 13 803 1.1× 412 0.9× 287 1.1× 48 0.2× 145 0.8× 21 1.0k
Ashesh Mukherjee Canada 11 587 0.8× 474 1.0× 120 0.5× 64 0.3× 241 1.4× 24 1.0k

Countries citing papers authored by Yih Hwai Lee

Since Specialization
Citations

This map shows the geographic impact of Yih Hwai Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yih Hwai Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yih Hwai Lee more than expected).

Fields of papers citing papers by Yih Hwai Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yih Hwai Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yih Hwai Lee. The network helps show where Yih Hwai Lee may publish in the future.

Co-authorship network of co-authors of Yih Hwai Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Yih Hwai Lee. A scholar is included among the top collaborators of Yih Hwai Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yih Hwai Lee. Yih Hwai Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Lee, Yih Hwai & Catherine Yeung. (2021). Incentives for learning: How free offers help or hinder motivation. International Journal of Research in Marketing. 39(2). 380–395. 2 indexed citations
2.
Lim, Elison Ai Ching, Yih Hwai Lee, & Maw‐Der Foo. (2016). Frontline employees’ nonverbal cues in service encounters: a double-edged sword. Journal of the Academy of Marketing Science. 45(5). 657–676. 46 indexed citations
3.
Leong, Siew Meng, Swee Hoon Ang, Joseph A. Cote, Yih Hwai Lee, & Michael Houston. (2015). What is Consumer Well-Being to Asians?. Social Indicators Research. 126(2). 777–793. 9 indexed citations
4.
Lim, Elison Ai Ching, et al.. (2014). Understanding how changes within service experiences impact prospective vs. retrospective time judgments. Journal of the Academy of Marketing Science. 43(6). 730–745. 12 indexed citations
5.
Bergkvist, Lars, et al.. (2012). Brand personality inference: The moderating role of product meaning. Journal of Marketing Management. 28(11-12). 1291–1304. 8 indexed citations
6.
Ang, Swee Hoon, et al.. (2012). Necessary but not sufficient: Beyond novelty in advertising creativity. Journal of Marketing Communications. 20(3). 214–230. 39 indexed citations
7.
Lee, Yih Hwai, et al.. (2010). Testing to prevent bad translation: Brand name conversions in Chinese–English contexts. Journal of Business Research. 64(6). 594–600. 9 indexed citations
8.
Lee, Yih Hwai, et al.. (2010). The joint effects of advertising and product trial: A source-monitoring perspective. Marketing Letters. 22(3). 213–226. 3 indexed citations
9.
Lee, Yih Hwai & Elison Ai Ching Lim. (2010). When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion. Journal of Marketing Research. 47(6). 1151–1161. 23 indexed citations
10.
Lee, Yih Hwai, et al.. (2008). The Velocity of Time: Primacy and Recency Effects on Time Perception. Advances in consumer research. 2 indexed citations
11.
Lim, Elison Ai Ching, Swee Hoon Ang, Yih Hwai Lee, & Siew Meng Leong. (2008). Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response. Journal of Pragmatics. 41(9). 1778–1793. 21 indexed citations
12.
Lee, Yih Hwai & Elison Ai Ching Lim. (2008). What's Funny and What's Not: The Moderating Role of Cultural Orientation in Ad Humor. Journal of Advertising. 37(2). 71–84. 43 indexed citations
13.
Keh, Hean Tat & Yih Hwai Lee. (2006). Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards. Journal of Retailing. 82(2). 127–136. 182 indexed citations
14.
Tavassoli, Nader T. & Yih Hwai Lee. (2004). The Effect of Attribute Order on Judgment in Chinese and English.. Journal of Experimental Psychology Applied. 10(4). 258–266. 9 indexed citations
15.
Lee, Yih Hwai & Swee Hoon Ang. (2003). Interference of Picture and Brand Name in a Multiple Linkage Ad Context. Marketing Letters. 14(4). 273–288. 2 indexed citations
16.
Tavassoli, Nader T. & Yih Hwai Lee. (2003). The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English. Journal of Marketing Research. 40(4). 468–480. 68 indexed citations
17.
Lee, Yih Hwai, et al.. (2003). Brand name suggestiveness: a Chinese language perspective. International Journal of Research in Marketing. 20(4). 323–335. 41 indexed citations
18.
Lee, Yih Hwai, et al.. (2002). Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes. Marketing Letters. 13(1). 27–40. 59 indexed citations
19.
Lee, Yih Hwai. (2000). Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and Confidence. Journal of Advertising. 29(2). 29–43. 117 indexed citations
20.
Lee, Yih Hwai & Charlotte H. Mason. (1999). Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor. Journal of Consumer Research. 26(2). 156–169. 238 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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