Michael S. LaTour

4.3k total citations
80 papers, 3.2k citations indexed

About

Michael S. LaTour is a scholar working on Marketing, Gender Studies and Sociology and Political Science. According to data from OpenAlex, Michael S. LaTour has authored 80 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 53 papers in Marketing, 24 papers in Gender Studies and 21 papers in Sociology and Political Science. Recurrent topics in Michael S. LaTour's work include Consumer Behavior in Brand Consumption and Identification (49 papers), Media, Gender, and Advertising (24 papers) and Media Influence and Health (10 papers). Michael S. LaTour is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (49 papers), Media, Gender, and Advertising (24 papers) and Media Influence and Health (10 papers). Michael S. LaTour collaborates with scholars based in United States, Ghana and Australia. Michael S. LaTour's co-authors include Tony L. Henthorne, John B. Ford, Kathryn A. Braun-LaTour, Robert E. Pitts, Herbert Jack Rotfeld, Shaker A. Zahra, Kathryn A. LaTour, Robin L. Snipes, George M. Zinkhan and John Tsalikis and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Michael S. LaTour

78 papers receiving 2.8k citations

Peers

Michael S. LaTour

MARKE

SPS

OBHRM

Richard W. Pollay Canada

Michael A. Kamins United States

Chris T. Allen United States

Darrel D. Muehling United States

Russell N. Laczniak United States

Les Carlson United States

Michelle R. Nelson United States

Surendra N. Singh United States

Gita Venkataramani Johar United States

Cristel Antonia Russell United States

Richard W. Pollay Canada

Michael S. LaTour

2.6k ×1.5

MARKE

1.5k ×1.5

SPS

1.2k ×1.5

500 ×1.0

OBHRM

451 ×0.9

Citations per year, relative to Michael S. LaTour Michael S. LaTour (= 1×) peers Richard W. Pollay

Countries citing papers authored by Michael S. LaTour

Since Specialization

Citations

This map shows the geographic impact of Michael S. LaTour's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael S. LaTour with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael S. LaTour more than expected).

Fields of papers citing papers by Michael S. LaTour

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael S. LaTour. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael S. LaTour. The network helps show where Michael S. LaTour may publish in the future.

Co-authorship network of co-authors of Michael S. LaTour

This figure shows the co-authorship network connecting the top 25 collaborators of Michael S. LaTour. A scholar is included among the top collaborators of Michael S. LaTour based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michael S. LaTour. Michael S. LaTour is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

LaTour, Kathryn A., Michael S. LaTour, & Brian Wansink. (2017). The Impact of Supertasters On Taste Test and Marketing Outcomes. Journal of Advertising Research. 58(2). 240–255. 1 indexed citations

Choi, Hojoon, et al.. (2016). Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals. International Journal of Advertising. 35(5). 823–845. 23 indexed citations

Close, Angeline G., Anjala S. Krishen, & Michael S. LaTour. (2009). This Event is Me!. Journal of Advertising Research. 49(3). 271–284. 45 indexed citations

Scheinbaum, Angeline Close, Anjala S. Krishen, & Michael S. LaTour. (2009). This Event is Me!: How Consumer-Event Congruity Leverages Sponsorship. SSRN Electronic Journal. 10 indexed citations

Braun-LaTour, Kathryn A., Michael S. LaTour, & George M. Zinkhan. (2007). Using Childhood Memories to Gain Insight into Brand Meaning. Journal of Marketing. 71(2). 45–60. 52 indexed citations

Reichert, Tom, et al.. (2007). Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising. Journal of Current Issues & Research in Advertising. 29(2). 63–77. 44 indexed citations

Henthorne, Tony L., et al.. (2007). Cuba at the Crossroads. Cornell Hotel and Restaurant Administration Quarterly. 48(4). 402–415. 11 indexed citations

Braun-LaTour, Kathryn A., et al.. (2004). HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE. Journal of Advertising. 33(4). 7–25. 74 indexed citations

LaTour, Michael S., et al.. (2001). The New Social Marketing Challenge to Promote Radon Testing. Health Marketing Quarterly. 19(1). 79–90. 6 indexed citations

10.

Henthorne, Tony L., et al.. (1997). Japanese couples’ marital roles in stages of product purchase decision making. International Marketing Review. 14(1). 39–58. 16 indexed citations

11.

Ford, John B. & Michael S. LaTour. (1996). Contemporary Female Perspectives of Female Role Portrayals in Advertising. Journal of Current Issues & Research in Advertising. 18(1). 81–95. 32 indexed citations

12.

Tsalikis, John & Michael S. LaTour. (1995). Bribery and extortion in international business: Ethical perceptions of Greeks compared to Americans. Journal of Business Ethics. 14(4). 249–264. 53 indexed citations

13.

Min, Hokey, Michael S. LaTour, & Alvin J. Williams. (1994). Positioning against foreign supply sources in an international purchasing environment. Industrial Marketing Management. 23(5). 371–382. 18 indexed citations

14.

Pitts, Robert E., et al.. (1993). The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny?. Journal of Business Ethics. 12(1). 45–55. 52 indexed citations

15.

Tsalikis, John, et al.. (1992). The Role of Accent on the Credibility and Effectiveness ofthe International Business Person: The Case of Guatemala. International Marketing Review. 9(4). 32 indexed citations

16.

Henthorne, Tony L., Michael S. LaTour, & Alvin J. Williams. (1992). Initial Impressions in the Organizational Buyer-Seller Dyad: Sales Management Implications. Journal of Personal Selling and Sales Management. 12(3). 57–65. 25 indexed citations

17.

Singhapakdi, Anusorn & Michael S. LaTour. (1991). The Link between Social Responsibility Orientation, Motive Appeals, and Voting Intention: A Case of an Anti-littering Campaign. Journal of Public Policy & Marketing. 10(2). 118–129. 18 indexed citations

18.

LaTour, Michael S., et al.. (1991). AIDS Prevention and College Students. Health Marketing Quarterly. 8(3-4). 139–153. 9 indexed citations

19.

LaTour, Michael S.. (1986). Arousal as an intervening variable in a marketing communication context. University Microfilms International eBooks. 2 indexed citations

20.

LaTour, Michael S. & Gary McCain. (1983). The Worksheet Approach for Simulation Game Strategy Analysis. Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference. 10.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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