Michael S. LaTour
- Marketing top 0.2%
- Sociology and Political Science top 1%
- Gender Studies top 0.5%
- Organizational Behavior and Human Resource Management top 2%
- Social Psychology top 2%
- Co-authors
- Tony L. HenthorneJohn B. FordKathryn A. Braun-LaTourRobert E. PittsHerbert Jack RotfeldShaker A. ZahraKathryn A. LaTourRobin L. Snipes
- Topics
- Consumer Behavior in Brand Consumption and Identification (49 papers)Media, Gender, and Advertising (24 papers)Media Influence and Health (10 papers)
- Partner nations
- United StatesGhanaAustralia
In The Last Decade
Michael S. LaTour
78 papers receiving 2.8k citations
Peers
Comparison fields: 5 of 119
- Marketing 1.7k
- Sociology and Political Science 970
- Gender Studies 828
- Organizational Behavior and Human Resource Management 495
- Social Psychology 484
Countries citing papers authored by Michael S. LaTour
This map shows the geographic impact of Michael S. LaTour's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael S. LaTour with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael S. LaTour more than expected).
Fields of papers citing papers by Michael S. LaTour
This network shows the impact of papers produced by Michael S. LaTour. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael S. LaTour. The network helps show where Michael S. LaTour may publish in the future.
Co-authorship network of co-authors of Michael S. LaTour
This figure shows the co-authorship network connecting the top 25 collaborators of Michael S. LaTour. A scholar is included among the top collaborators of Michael S. LaTour based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michael S. LaTour. Michael S. LaTour is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 23 | |
| 3 | 45 | |
| 4 | This Event is Me!: How Consumer-Event Congruity Leverages Sponsorship | 10 |
| 5 | 52 | |
| 6 | 44 | |
| 7 | 11 | |
| 8 | 74 | |
| 9 | 6 | |
| 10 | 16 | |
| 11 | 32 | |
| 12 | 53 | |
| 13 | 18 | |
| 14 | 52 | |
| 15 | 32 | |
| 16 | 25 | |
| 17 | 18 | |
| 18 | 9 | |
| 19 | Arousal as an intervening variable in a marketing communication context | 2 |
| 20 | The Worksheet Approach for Simulation Game Strategy Analysis | 0 |
About Michael S. LaTour
Michael S. LaTour is a scholar working on Marketing, Gender Studies and Information Systems and Management, having authored 80 papers that have together received 3.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (49 papers), Media, Gender, and Advertising (24 papers) and Media Influence and Health (10 papers). The work is most often cited by research in Marketing (1.7k citations), Gender Studies (828 citations) and Applied Psychology (363 citations). Michael S. LaTour has collaborated with scholars based in United States, Ghana and Australia. Frequent co-authors include Tony L. Henthorne, John B. Ford, Kathryn A. Braun-LaTour, Robert E. Pitts, Herbert Jack Rotfeld, Shaker A. Zahra, Kathryn A. LaTour, Robin L. Snipes, George M. Zinkhan and John Tsalikis. Their work appears in journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.