Michael S. LaTour

4.3k total citations
80 papers, 3.2k citations indexed

About

Michael S. LaTour is a scholar working on Marketing, Gender Studies and Sociology and Political Science. According to data from OpenAlex, Michael S. LaTour has authored 80 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 53 papers in Marketing, 24 papers in Gender Studies and 21 papers in Sociology and Political Science. Recurrent topics in Michael S. LaTour's work include Consumer Behavior in Brand Consumption and Identification (49 papers), Media, Gender, and Advertising (24 papers) and Media Influence and Health (10 papers). Michael S. LaTour is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (49 papers), Media, Gender, and Advertising (24 papers) and Media Influence and Health (10 papers). Michael S. LaTour collaborates with scholars based in United States, Ghana and Australia. Michael S. LaTour's co-authors include Tony L. Henthorne, John B. Ford, Kathryn A. Braun-LaTour, Robert E. Pitts, Herbert Jack Rotfeld, Shaker A. Zahra, Kathryn A. LaTour, Robin L. Snipes, George M. Zinkhan and John Tsalikis and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Michael S. LaTour

78 papers receiving 2.8k citations

Peers

Michael S. LaTour
Comparison fields: 5 of 119
  • Marketing 1.7k
  • Sociology and Political Science 970
  • Gender Studies 828
  • Organizational Behavior and Human Resource Management 495
  • Social Psychology 484
Richard W. Pollay Canada
Michael A. Kamins United States
Chris T. Allen United States
Darrel D. Muehling United States
Russell N. Laczniak United States
Les Carlson United States
Michelle R. Nelson United States
Surendra N. Singh United States
Gita Venkataramani Johar United States
Cristel Antonia Russell United States
Richard W. Pollay Canada View profile →
Citations per field, relative to Michael S. LaTour
Michael S. LaTour · 1×
Citations per year, relative to Michael S. LaTour
Michael S. LaTour · 1×

Countries citing papers authored by Michael S. LaTour

Since Specialization
Citations

This map shows the geographic impact of Michael S. LaTour's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael S. LaTour with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael S. LaTour more than expected).

Fields of papers citing papers by Michael S. LaTour

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael S. LaTour. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael S. LaTour. The network helps show where Michael S. LaTour may publish in the future.

Co-authorship network of co-authors of Michael S. LaTour

This figure shows the co-authorship network connecting the top 25 collaborators of Michael S. LaTour. A scholar is included among the top collaborators of Michael S. LaTour based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michael S. LaTour. Michael S. LaTour is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 1
2 23
3 45
4
This Event is Me!: How Consumer-Event Congruity Leverages Sponsorship
10
5 52
6 44
7 11
8 74
9 6
10 16
11 32
12 53
13 18
14 52
15 32
16 25
17 18
18 9
19
Arousal as an intervening variable in a marketing communication context
2
20
The Worksheet Approach for Simulation Game Strategy Analysis
0

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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