Julie A. Ruth

3.9k citations
37 papers · 2.9k indexed · 1 hit paper · h-index 19
Topics
Consumer Behavior in Brand Consumption and Identification (17 papers)Customer Service Quality and Loyalty (8 papers)Digital Marketing and Social Media (8 papers)

In The Last Decade

Julie A. Ruth

34 papers receiving 2.6k citations

Hit Papers

Is a Company Known by the Company it Keeps? Assessing the...19982026200720161998250500750

Peers

Julie A. Ruth
Comparison fields: 5 of 91
  • Marketing 2.0k
  • Sociology and Political Science 1.3k
  • Organizational Behavior and Human Resource Management 814
  • Strategy and Management 460
  • Social Psychology 290
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Countries citing papers authored by Julie A. Ruth

Since Specialization
Citations

This map shows the geographic impact of Julie A. Ruth's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Julie A. Ruth with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Julie A. Ruth more than expected).

Fields of papers citing papers by Julie A. Ruth

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Julie A. Ruth. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Julie A. Ruth. The network helps show where Julie A. Ruth may publish in the future.

Co-authorship network of co-authors of Julie A. Ruth

This figure shows the co-authorship network connecting the top 25 collaborators of Julie A. Ruth. A scholar is included among the top collaborators of Julie A. Ruth based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Julie A. Ruth. Julie A. Ruth is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 5
2
Cobrand Harm Crisis and Consumer Attributions of Responsibility
0
3
Feeling Mixed? When, Why and to What End Do We Feel Mixed Emotions?
1
4
Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty
9
5
Over and over again: Negative emotions, consumer rumination and post-service failure outcomes
1
6 124
7 162
8 138
9
The Role of Congruence Theory in Consumer Response to Business-To-Consumer Gift Giving
2
10
THE POWER OF NUMBERS
6
11 91
12 2
13 44
14
Shifting Roles in Family Decision Making
19
15
Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudesbreakdown →
812
16 342
17
Sad, Glad, and Mad: the Revealing Role of Emotions in Consumer Rituals
8
18 95
19
The pleasure and pain of being close: Men's mixed feelings about participation in Valentine's Day
7
20
The Pleasure and Pain of Being Close: Men's Mixed Feelings About Participation in Valentine's Day Gift Exchange
29

About Julie A. Ruth

Julie A. Ruth is a scholar working on Marketing, Business and International Management and Organizational Behavior and Human Resource Management, having authored 37 papers that have together received 2.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (8 papers). The work is most often cited by research in Marketing (2.0k citations), Business and International Management (267 citations) and Organizational Behavior and Human Resource Management (814 citations). Julie A. Ruth has collaborated with scholars based in United States, Netherlands and Germany. Frequent co-authors include Bernard L. Simonin, Cele C. Otnes, José Antônio Rosa, Madhu Viswanathan, Frédéric F. Brunel, Barbara Bickart, Yuliya Strizhakova, Yelena Tsarenko, Tina M. Lowrey and Anne S. York. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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