Denish Shah

3.2k total citations · 1 hit paper
20 papers, 2.1k citations indexed

About

Denish Shah is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Denish Shah has authored 20 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. Recurrent topics in Denish Shah's work include Customer Service Quality and Loyalty (9 papers), Consumer Market Behavior and Pricing (8 papers) and Customer churn and segmentation (7 papers). Denish Shah is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Consumer Market Behavior and Pricing (8 papers) and Customer churn and segmentation (7 papers). Denish Shah collaborates with scholars based in United States, China and Netherlands. Denish Shah's co-authors include V. Kumar, A. Parasuraman, George S. Day, Richard Staelin, Roland T. Rust, B. P. S. Murthi, Rajkumar Venkatesan, V. Kumar, Edward J. Fox and P. Gaidarev and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Denish Shah

20 papers receiving 1.9k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

2022 382 citations Denish Shah et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Denish Shah United States	14	1.4k	919	544	321	268	20	2.1k
Peter Magnusson Sweden	16	1.2k 0.8×	592 0.6×	609 1.1×	536 1.7×	204 0.8×	41	2.1k
Cristina Mele Italy	27	1.5k 1.1×	775 0.8×	670 1.2×	672 2.1×	141 0.5×	71	2.5k
Talai Osmonbekov United States	17	719 0.5×	648 0.7×	1.0k 1.9×	278 0.9×	482 1.8×	28	1.8k
Vera Blažević Netherlands	20	937 0.7×	698 0.8×	845 1.6×	700 2.2×	332 1.2×	38	2.2k
Björn Sven Ivens Germany	25	821 0.6×	860 0.9×	674 1.2×	936 2.9×	270 1.0×	94	2.4k
Jens Nordfält Sweden	16	1.3k 0.9×	439 0.5×	606 1.1×	110 0.3×	324 1.2×	31	1.8k
Sara Quach Australia	22	1.2k 0.9×	530 0.6×	1.1k 2.0×	307 1.0×	555 2.1×	83	2.5k
Dennis Herhausen Switzerland	18	1.0k 0.7×	572 0.6×	725 1.3×	414 1.3×	318 1.2×	50	2.0k
Christina Kuehnl Germany	12	1.0k 0.7×	583 0.6×	554 1.0×	241 0.8×	218 0.8×	14	1.6k
Helen Perks United Kingdom	22	1.2k 0.8×	737 0.8×	701 1.3×	936 2.9×	248 0.9×	41	2.4k

Countries citing papers authored by Denish Shah

Since Specialization

Citations

This map shows the geographic impact of Denish Shah's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Denish Shah with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Denish Shah more than expected).

Fields of papers citing papers by Denish Shah

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Denish Shah. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Denish Shah. The network helps show where Denish Shah may publish in the future.

Co-authorship network of co-authors of Denish Shah

This figure shows the co-authorship network connecting the top 25 collaborators of Denish Shah. A scholar is included among the top collaborators of Denish Shah based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Denish Shah. Denish Shah is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Sunder, Sarang, et al.. (2022). Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis. Journal of Marketing. 87(3). 337–358. 10 indexed citations

Shah, Denish, et al.. (2022). Consuming for content? Understanding social media-centric consumption. Journal of Business Research. 155. 113408–113408. 18 indexed citations

Shah, Denish, et al.. (2022). Marketing in the Metaverse: Conceptual understanding, framework, and research agenda. Journal of Business Research. 155. 113420–113420. 382 indexed citations breakdown →

Shah, Denish, et al.. (2022). A study and design of standing wheelchair. Materials Today Proceedings. 65. 3787–3792. 3 indexed citations

Shah, Denish & B. P. S. Murthi. (2020). Marketing in a data-driven digital world: Implications for the role and scope of marketing. Journal of Business Research. 125. 772–779. 103 indexed citations

Shah, Denish & Morris George. (2020). Linking Marketing to Nonprofit Performance. Journal of Public Policy & Marketing. 40(4). 571–583. 11 indexed citations

Shah, Denish, et al.. (2016). Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices. Journal of Marketing Research. 54(1). 27–43. 25 indexed citations

Shah, Denish, et al.. (2015). Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing eBooks. 23 indexed citations

Shah, Denish, V. Kumar, & Yi Zhao. (2014). Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data. Journal of Marketing Research. 52(2). 147–165. 17 indexed citations

10.

Shah, Denish, et al.. (2014). Managing Customer Profits: The Power of Habits. Journal of Marketing Research. 51(6). 726–741. 58 indexed citations

11.

Shah, Denish & Vineet Kumar. (2013). BRAIN FOOD : MARKETING クロスセリングの落とし穴. Harvard business review. 38(6). 24–29. 4 indexed citations

12.

Shah, Denish, et al.. (2012). Unprofitable Cross-Buying: Evidence from Consumer and Business Markets. Journal of Marketing. 76(3). 78–95. 65 indexed citations

13.

Shah, Denish, et al.. (2010). Practice Prize Paper—Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales. Marketing Science. 30(4). 595–603. 5 indexed citations

14.

Kumar, V. & Denish Shah. (2009). Expanding the Role of Marketing: From Customer Equity to Market Capitalization. Journal of Marketing. 73(6). 119–136. 181 indexed citations

15.

Mantrala, Murali K., Michael Lévy, Barbara E. Kahn, et al.. (2009). Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda. Journal of Retailing. 85(1). 71–83. 180 indexed citations

16.

Kumar, V., Ilaria Dalla Pozza, J. Andrew Petersen, & Denish Shah. (2009). Reversing the Logic: The Path to Profitability through Relationship Marketing. Journal of Interactive Marketing. 23(2). 147–156. 42 indexed citations

17.

Shah, Denish, Roland T. Rust, A. Parasuraman, Richard Staelin, & George S. Day. (2006). The Path to Customer Centricity. Journal of Service Research. 9(2). 113–124. 369 indexed citations

18.

Kumar, V., Denish Shah, & Rajkumar Venkatesan. (2006). Managing retailer profitability—one customer at a time!. Journal of Retailing. 82(4). 277–294. 133 indexed citations

19.

Kumar, Vinod & Denish Shah. (2005). Estrategias "push" y "pull" en internet. 18–25. 1 indexed citations

20.

Kumar, V. & Denish Shah. (2004). Building and sustaining profitable customer loyalty for the 21st century. Journal of Retailing. 80(4). 317–329. 491 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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