Minakshi Trivedi

1.0k total citations
26 papers, 785 citations indexed

About

Minakshi Trivedi is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Minakshi Trivedi has authored 26 papers receiving a total of 785 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Economics and Econometrics. Recurrent topics in Minakshi Trivedi's work include Consumer Market Behavior and Pricing (21 papers), Consumer Retail Behavior Studies (13 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Minakshi Trivedi is often cited by papers focused on Consumer Market Behavior and Pricing (21 papers), Consumer Retail Behavior Studies (13 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Minakshi Trivedi collaborates with scholars based in United States, South Korea and Finland. Minakshi Trivedi's co-authors include Jeonghye Choi, Dinesh K. Gauri, Jeeyeon Kim, Dhruv Grewal, Michael S. Morgan, Candace A. Yano, Ram Bezawada, Frank M. Bass, Ram C. Rao and Kalpesh Kaushik Desai and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Minakshi Trivedi

25 papers receiving 734 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Minakshi Trivedi United States 14 578 197 194 185 140 26 785
Laurens Sloot Netherlands 12 644 1.1× 116 0.6× 193 1.0× 155 0.8× 120 0.9× 23 895
Lien Lamey Belgium 16 910 1.6× 76 0.4× 218 1.1× 192 1.0× 278 2.0× 26 1.2k
Marco Bertini Spain 15 556 1.0× 50 0.3× 168 0.9× 145 0.8× 150 1.1× 46 765
Rakesh Niraj United States 13 495 0.9× 181 0.9× 165 0.9× 167 0.9× 88 0.6× 22 755
Michaela Draganska United States 14 655 1.1× 84 0.4× 271 1.4× 153 0.8× 367 2.6× 26 837
Nora Lado Spain 12 294 0.5× 62 0.3× 414 2.1× 168 0.9× 95 0.7× 15 795
Eunkyu Lee United States 15 784 1.4× 455 2.3× 460 2.4× 166 0.9× 253 1.8× 20 1.1k
Vincent R. Nijs United States 10 690 1.2× 72 0.4× 187 1.0× 118 0.6× 309 2.2× 20 870
Juan Antonio Trespalacios Gutiérrez Spain 12 297 0.5× 64 0.3× 240 1.2× 130 0.7× 70 0.5× 53 652
Maria Colurcio Italy 13 494 0.9× 104 0.5× 273 1.4× 157 0.8× 34 0.2× 28 811

Countries citing papers authored by Minakshi Trivedi

Since Specialization
Citations

This map shows the geographic impact of Minakshi Trivedi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Minakshi Trivedi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Minakshi Trivedi more than expected).

Fields of papers citing papers by Minakshi Trivedi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Minakshi Trivedi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Minakshi Trivedi. The network helps show where Minakshi Trivedi may publish in the future.

Co-authorship network of co-authors of Minakshi Trivedi

This figure shows the co-authorship network connecting the top 25 collaborators of Minakshi Trivedi. A scholar is included among the top collaborators of Minakshi Trivedi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Minakshi Trivedi. Minakshi Trivedi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kim, Jeeyeon, et al.. (2024). The impact of offline store presence on digital sales: The moderating role of product functionality. Journal of Retailing and Consumer Services. 78. 103754–103754. 2 indexed citations
2.
Sunder, Sarang, et al.. (2020). Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending. Marketing Science. 39(1). 117–133. 19 indexed citations
3.
Yano, Candace A., et al.. (2019). Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership. Production and Operations Management. 29(1). 118–137. 69 indexed citations
4.
Kumar, Ashish, Ram Bezawada, & Minakshi Trivedi. (2018). The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability. Journal of the Association for Consumer Research. 3(3). 294–311. 12 indexed citations
5.
Kim, Jeeyeon, et al.. (2017). Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase. Journal of Interactive Marketing. 39(1). 55–68. 89 indexed citations
6.
Trivedi, Minakshi, et al.. (2016). Measuring the Efficiency of Category-Level Sales Response to Promotions. Management Science. 63(10). 3473–3488. 13 indexed citations
7.
Trivedi, Minakshi, et al.. (2015). Impact of Healthy Alternatives on Consumer Choice: A Balancing Act. Journal of Retailing. 92(1). 65–82. 13 indexed citations
8.
Desai, Kalpesh Kaushik & Minakshi Trivedi. (2012). Do consumer perceptions matter in measuring choice variety and variety seeking?. Journal of Business Research. 67(1). 2786–2792. 19 indexed citations
9.
Kumar, Ashish, et al.. (2012). A comparative analysis of differential consumer response across supermarket and specialty store in the candy category. Journal of Retailing and Consumer Services. 19(6). 561–569. 7 indexed citations
10.
Bezawada, Ram, et al.. (2012). Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets. Marketing Science. 31(4). 668–688. 29 indexed citations
11.
Trivedi, Minakshi. (2010). Regional and Categorical Patterns in Consumer Behavior: Revealing Trends. Journal of Retailing. 87(1). 18–30. 27 indexed citations
12.
Gauri, Dinesh K., Minakshi Trivedi, & Dhruv Grewal. (2008). Understanding the Determinants of Retail Strategy: An Empirical Analysis. Journal of Retailing. 84(3). 256–267. 83 indexed citations
13.
Trivedi, Minakshi, et al.. (2008). Assessing store performance models. European Journal of Operational Research. 197(1). 349–359. 14 indexed citations
14.
Trivedi, Minakshi, Michael S. Morgan, & Kalpesh Kaushik Desai. (2008). Consumer's value for informational role of agent in service industry. Journal of Services Marketing. 22(2). 149–159. 7 indexed citations
15.
Morgan, Michael S. & Minakshi Trivedi. (2007). Service intermediaries: a theoretical modeling framework with an application to travel agents. Journal of Modelling in Management. 2(2). 143–156. 6 indexed citations
16.
Trivedi, Minakshi & Michael S. Morgan. (2003). Promotional evaluation and response among variety seeking segments. Journal of Product & Brand Management. 12(6). 408–425. 28 indexed citations
17.
Trivedi, Minakshi. (1998). Distribution Channels: An Extension of Exclusive Retailership. Management Science. 44(7). 896–909. 167 indexed citations
18.
Misra, Sanjog & Minakshi Trivedi. (1997). A cointegration analysis of demand: implications for pricing. 5(4). 156–163. 5 indexed citations
19.
Morgan, Michael S. & Minakshi Trivedi. (1996). Inferring the Order of the Choice Process Using Consumer Purchase Histories. Journal of Business and Economic Statistics. 14(2). 221–229. 3 indexed citations
20.
Trivedi, Minakshi, Frank M. Bass, & Ram C. Rao. (1994). A Model of Stochastic Variety-Seeking. Marketing Science. 13(3). 274–297. 40 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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