Margy P. Conchar

583 total citations
5 papers, 451 citations indexed

About

Margy P. Conchar is a scholar working on Marketing, Strategy and Management and Communication. According to data from OpenAlex, Margy P. Conchar has authored 5 papers receiving a total of 451 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 2 papers in Strategy and Management and 1 paper in Communication. Recurrent topics in Margy P. Conchar's work include Knowledge Management and Sharing (1 paper), Technology Adoption and User Behaviour (1 paper) and Behavioral Health and Interventions (1 paper). Margy P. Conchar is often cited by papers focused on Knowledge Management and Sharing (1 paper), Technology Adoption and User Behaviour (1 paper) and Behavioral Health and Interventions (1 paper). Margy P. Conchar collaborates with scholars based in United States and China. Margy P. Conchar's co-authors include Melvin R. Crask, G. M. Zinkhan, Mauro Falasca, Jiemei Zhang, George M. Zinkhan, Gary L. Geissler and Ajay Gupta and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Business and Industrial Marketing and Journal of Applied Business Research (JABR).

In The Last Decade

Margy P. Conchar

5 papers receiving 415 citations

Peers

Margy P. Conchar
Talha Harcar United States
Ogenyi Omar United Kingdom
Guiyang Xiong United States
Zanete Garanti Cyprus
Ronika Chakrabarti United Kingdom
Constantine Lymperopoulos Greece
M. Berk Ataman Türkiye
J. Cameron Verhaal United States
Benjamin Lawrence United States
Yasin Şehitoğlu Türkiye
Talha Harcar United States
Margy P. Conchar
Citations per year, relative to Margy P. Conchar Margy P. Conchar (= 1×) peers Talha Harcar

Countries citing papers authored by Margy P. Conchar

Since Specialization
Citations

This map shows the geographic impact of Margy P. Conchar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Margy P. Conchar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Margy P. Conchar more than expected).

Fields of papers citing papers by Margy P. Conchar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Margy P. Conchar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Margy P. Conchar. The network helps show where Margy P. Conchar may publish in the future.

Co-authorship network of co-authors of Margy P. Conchar

This figure shows the co-authorship network connecting the top 25 collaborators of Margy P. Conchar. A scholar is included among the top collaborators of Margy P. Conchar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Margy P. Conchar. Margy P. Conchar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

5 of 5 papers shown
1.
Falasca, Mauro, et al.. (2017). The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis. Journal of Business and Industrial Marketing. 32(7). 901–912. 70 indexed citations
2.
Conchar, Margy P., et al.. (2011). The Influence Of Atmospherics In Consumer Research Data Collection. Journal of Applied Business Research (JABR). 25(1). 3 indexed citations
3.
Conchar, Margy P., Melvin R. Crask, & G. M. Zinkhan. (2005). Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis. Journal of the Academy of Marketing Science. 33(4). 445–460. 93 indexed citations
4.
Conchar, Margy P.. (2004). An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing. Journal of the Academy of Marketing Science. 32(4). 418–436. 270 indexed citations
5.
Zinkhan, George M., Margy P. Conchar, Ajay Gupta, & Gary L. Geissler. (1999). Motivations Underlying the Creation of Personal Web Pages : an Exploratory Study. ACR North American Advances. 15 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026