Eric Yorkston

1.1k total citations
12 papers, 718 citations indexed

About

Eric Yorkston is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Eric Yorkston has authored 12 papers receiving a total of 718 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 4 papers in Sociology and Political Science and 2 papers in Social Psychology. Recurrent topics in Eric Yorkston's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (2 papers) and Customer Service Quality and Loyalty (2 papers). Eric Yorkston is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (2 papers) and Customer Service Quality and Loyalty (2 papers). Eric Yorkston collaborates with scholars based in United States, Brazil and India. Eric Yorkston's co-authors include Geeta Menon, Joseph C. Nunes, Shashi Matta, Sarang Sunder, Geoffrey RS Naylor, Susan Bardi Kleiser, Maura L. Scott, Andrea C. Morales, Priscilla A. LaBarbera and Tanuka Ghoshal and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Eric Yorkston

12 papers receiving 650 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Eric Yorkston United States	8	448	268	192	116	92	12	718
Stacey Baxter Australia	17	446 1.0×	368 1.4×	110 0.6×	110 0.9×	78 0.8×	41	664
Joseph F. Rocereto United States	9	421 0.9×	354 1.3×	88 0.5×	142 1.2×	109 1.2×	13	663
Xiaojing Yang United States	13	572 1.3×	461 1.7×	260 1.4×	133 1.1×	133 1.4×	32	949
Deborah Brown McCabe United States	9	269 0.6×	269 1.0×	98 0.5×	117 1.0×	132 1.4×	16	684
Yajin Wang United States	10	486 1.1×	320 1.2×	138 0.7×	147 1.3×	67 0.7×	20	703
Huifang Mao United States	12	398 0.9×	300 1.1×	61 0.3×	144 1.2×	126 1.4×	18	622
Alicia Kulczynski Australia	15	375 0.8×	305 1.1×	72 0.4×	90 0.8×	82 0.9×	33	550
John Gountas Australia	12	292 0.7×	252 0.9×	89 0.5×	101 0.9×	177 1.9×	29	689
Robin Higie Coulter Germany	6	333 0.7×	235 0.9×	77 0.4×	174 1.5×	89 1.0×	7	625
Yih Hwai Lee Singapore	13	753 1.7×	484 1.8×	211 1.1×	174 1.5×	264 2.9×	23	1.1k

Countries citing papers authored by Eric Yorkston

Since Specialization

Citations

This map shows the geographic impact of Eric Yorkston's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric Yorkston with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric Yorkston more than expected).

Fields of papers citing papers by Eric Yorkston

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eric Yorkston. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric Yorkston. The network helps show where Eric Yorkston may publish in the future.

Co-authorship network of co-authors of Eric Yorkston

This figure shows the co-authorship network connecting the top 25 collaborators of Eric Yorkston. A scholar is included among the top collaborators of Eric Yorkston based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eric Yorkston. Eric Yorkston is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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12 of 12 papers shown

1.

Sunder, Sarang, et al.. (2019). What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions. Journal of Marketing. 83(6). 93–112. 71 indexed citations

2.

Nicolao, Leonardo, et al.. (2016). Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers. BAR - Brazilian Administration Review. 13(1). 19–32. 3 indexed citations

3.

Ghoshal, Tanuka, Eric Yorkston, Joseph C. Nunes, & Peter Boatwright. (2013). Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis. Journal of Marketing Research. 50(5). 563–577. 1 indexed citations

4.

Ghoshal, Tanuka, Eric Yorkston, Joseph C. Nunes, & Peter Boatwright. (2013). Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis. Journal of Marketing Research. 51(5). 563–577. 18 indexed citations

5.

Morales, Andrea C., Maura L. Scott, & Eric Yorkston. (2012). The Role of Accent Standardness in Message Preference and Recall. Journal of Advertising. 41(1). 33–46. 48 indexed citations

6.

Yorkston, Eric, Joseph C. Nunes, & Shashi Matta. (2010). The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions.. SSRN Electronic Journal. 2 indexed citations

7.

Yorkston, Eric, Joseph C. Nunes, & Shashi Matta. (2009). The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions. Journal of Marketing. 74(1). 80–93. 150 indexed citations

8.

Naylor, Geoffrey RS, et al.. (2008). Using transformational appeals to enhance the retail experience. Journal of Retailing. 84(1). 49–57. 67 indexed citations

9.

Yorkston, Eric, Joseph C. Nunes, & Shashi Matta. (2007). The Role of Implicit Theories in Brand Extendibility. SSRN Electronic Journal. 1 indexed citations

10.

Yorkston, Eric, et al.. (2005). Linguistic Gender Marking and Categorization. Journal of Consumer Research. 32(2). 224–234. 40 indexed citations

11.

Yorkston, Eric & Geeta Menon. (2004). A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments. Journal of Consumer Research. 31(1). 43–51. 280 indexed citations

12.

LaBarbera, Priscilla A., et al.. (1998). Matching the Message to the Mind: Advertising Imagery and Consumer Processing Styles. Journal of Advertising Research. 38(5). 29–43. 37 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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