Eric Yorkston
- Marketing top 2%
- Sociology and Political Science top 5%
- Experimental and Cognitive Psychology top 5%
- Social Psychology top 10%
- Organizational Behavior and Human Resource Management top 10%
- Co-authors
- Geeta MenonJoseph C. NunesShashi MattaSarang SunderGeoffrey RS NaylorSusan Bardi KleiserMaura L. ScottAndrea C. Morales
- Topics
- Consumer Behavior in Brand Consumption and Identification (9 papers)Digital Marketing and Social Media (2 papers)Customer Service Quality and Loyalty (2 papers)
- Partner nations
- United StatesBrazilIndia
In The Last Decade
Eric Yorkston
12 papers receiving 650 citations
Peers
Comparison fields: 5 of 65
- Marketing 448
- Sociology and Political Science 268
- Experimental and Cognitive Psychology 192
- Social Psychology 116
- Organizational Behavior and Human Resource Management 92
Countries citing papers authored by Eric Yorkston
This map shows the geographic impact of Eric Yorkston's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric Yorkston with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric Yorkston more than expected).
Fields of papers citing papers by Eric Yorkston
This network shows the impact of papers produced by Eric Yorkston. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric Yorkston. The network helps show where Eric Yorkston may publish in the future.
Co-authorship network of co-authors of Eric Yorkston
This figure shows the co-authorship network connecting the top 25 collaborators of Eric Yorkston. A scholar is included among the top collaborators of Eric Yorkston based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eric Yorkston. Eric Yorkston is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 71 | |
| 2 | 3 | |
| 3 | 1 | |
| 4 | 18 | |
| 5 | 48 | |
| 6 | The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions. | 2 |
| 7 | 150 | |
| 8 | 67 | |
| 9 | 1 | |
| 10 | 40 | |
| 11 | 280 | |
| 12 | 37 |
About Eric Yorkston
Eric Yorkston is a scholar working on Marketing, General Decision Sciences and Applied Psychology, having authored 12 papers that have together received 718 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (2 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Marketing (448 citations), Experimental and Cognitive Psychology (192 citations) and Applied Psychology (61 citations). Eric Yorkston has collaborated with scholars based in United States, Brazil and India. Frequent co-authors include Geeta Menon, Joseph C. Nunes, Shashi Matta, Sarang Sunder, Geoffrey RS Naylor, Susan Bardi Kleiser, Maura L. Scott, Andrea C. Morales, Priscilla A. LaBarbera and Tanuka Ghoshal. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.