Liye Ma
- Marketing top 1%
- Consumer Market Behavior and Pricing 16
- Strategy and Management top 5%
- Digital Platforms and Economics 8
-
- Innovation Diffusion and Forecasting 5
- Auction Theory and Applications 5
-
- Digital Marketing and Social Media 8
-
- Power Systems and Renewable Energy 4
-
- Open Source Software Innovations 3
-
- Cinema and Media Studies 3
- Co-authors
- Baohong SunYoung‐Hoon ParkKinshuk JerathSunder KekreAlan L. MontgomeryRamayya KrishnanZainab JamalMichael Trusov
- Journals
- Journal of the Association for Information Systems (4 papers)Marketing Science (3 papers)Management Science (2 papers)
- Partner nations
- United StatesChinaSpain
In The Last Decade
Liye Ma
30 papers receiving 1.2k citations
Hit Papers
Peers
Comparison fields: 5 of 107
- Marketing 642
- Information Systems and Management 158
- Strategy and Management 249
- Management Science and Operations Research 200
- Sociology and Political Science 630
Countries citing papers authored by Liye Ma
This map shows the geographic impact of Liye Ma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Liye Ma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Liye Ma more than expected).
Fields of papers citing papers by Liye Ma
This network shows the impact of papers produced by Liye Ma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Liye Ma. The network helps show where Liye Ma may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Liye Ma, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 4 | |
| 2 | 2023 | 2 | |
| 3 | 2020 | 28 | |
| 4 | 2020 | 8 | |
| 5 | 2020 | 1 | |
| 6 | 2020 | 3 | |
| 7 | Machine learning and AI in marketing – Connecting computing power to human insightsbreakdown → | 2020 | 314 |
| 8 | 2019 | 4 | |
| 9 | 2018 | 4 | |
| 10 | 2018 | 56 | |
| 11 | 2016 | 0 | |
| 12 | 2014 | 66 | |
| 13 | 2014 | 52 | |
| 14 | 2014 | 97 | |
| 15 | 2011 | 115 | |
| 16 | ATTRACTING WHOM ? - MANAGING USER -GENERATED - CONTENT COMMUNITIES FOR MONETIZATION | 2009 | 1 |
| 17 | 2009 | 2 | |
| 18 | Recomended for You: The Impact of Profit Incentives on the Relevance of Online Recommendations | 2008 | 23 |
| 19 | Voluntary Open-Source - The Effect Appropriability, Externality, and Uncertainty | 2008 | 1 |
| 20 | The Formation and Evolution of Faultlines in Large-Scale, Multi-Party Information Systems Development | 2007 | 2 |
About Liye Ma
Liye Ma is a scholar working on Marketing, Energy Engineering and Power Technology, Management Science and Operations Research, Computer Science Applications and Strategy and Management, having authored 33 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (16 papers), Digital Platforms and Economics (8 papers), Digital Marketing and Social Media (8 papers), Innovation Diffusion and Forecasting (5 papers), Auction Theory and Applications (5 papers), Power Systems and Renewable Energy (4 papers), Open Source Software Innovations (3 papers) and Cinema and Media Studies (3 papers). The work is most often cited by research in Marketing (642 citations), Information Systems and Management (158 citations), Strategy and Management (249 citations), Management Science and Operations Research (200 citations) and Sociology and Political Science (630 citations). Liye Ma has collaborated with scholars based in United States, China and Spain. Frequent co-authors include Baohong Sun, Young‐Hoon Park, Kinshuk Jerath, Sunder Kekre, Alan L. Montgomery, Ramayya Krishnan, Zainab Jamal, Michael Trusov, Kannan Srinivasan and Michael D. Smith. Their work appears in journals such as Journal of the Association for Information Systems, Marketing Science, Management Science, IEEE Access and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.