Subramanian Balachander
- Marketing top 2%
- Sociology and Political Science top 10%
- Strategy and Management top 10%
- Organizational Behavior and Human Resource Management top 10%
- Management Science and Operations Research top 10%
- Co-authors
- Sanjoy GhoseKarthik KannanAdam DuhachekS. SriramJames L. OakleyDavid G. SchwartzAlex KimBikram Ghosh
- Topics
- Consumer Market Behavior and Pricing (8 papers)Digital Platforms and Economics (5 papers)Auction Theory and Applications (4 papers)
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- United StatesRussiaSouth Korea
In The Last Decade
Subramanian Balachander
9 papers receiving 334 citations
Peers
Comparison fields: 5 of 49
- Marketing 311
- Sociology and Political Science 156
- Strategy and Management 91
- Organizational Behavior and Human Resource Management 67
- Management Science and Operations Research 44
Countries citing papers authored by Subramanian Balachander
This map shows the geographic impact of Subramanian Balachander's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Subramanian Balachander with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Subramanian Balachander more than expected).
Fields of papers citing papers by Subramanian Balachander
This network shows the impact of papers produced by Subramanian Balachander. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Subramanian Balachander. The network helps show where Subramanian Balachander may publish in the future.
Co-authorship network of co-authors of Subramanian Balachander
This figure shows the co-authorship network connecting the top 25 collaborators of Subramanian Balachander. A scholar is included among the top collaborators of Subramanian Balachander based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Subramanian Balachander. Subramanian Balachander is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 6 | |
| 2 | Coordinating Traditional Media Advertising and Search Advertising | 3 |
| 3 | 1 | |
| 4 | 6 | |
| 5 | 17 | |
| 6 | 28 | |
| 7 | Pricing of Advertisements on the Internet | 1 |
| 8 | Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions | 1 |
| 9 | 307 |
About Subramanian Balachander
Subramanian Balachander is a scholar working on Marketing, Management Science and Operations Research and Strategy and Management, having authored 9 papers that have together received 370 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (8 papers), Digital Platforms and Economics (5 papers) and Auction Theory and Applications (4 papers). The work is most often cited by research in Marketing (311 citations), Tourism, Leisure and Hospitality Management (12 citations) and Organizational Behavior and Human Resource Management (67 citations). Subramanian Balachander has collaborated with scholars based in United States, Russia and South Korea. Frequent co-authors include Sanjoy Ghose, Karthik Kannan, Adam Duhachek, S. Sriram, James L. Oakley, David G. Schwartz, Alex Kim and Bikram Ghosh. Their work appears in journals such as Journal of Marketing, Journal of Consumer Research and Production and Operations Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.