Bruce Cooil

7.0k total citations · 4 hit papers
58 papers, 5.3k citations indexed

About

Bruce Cooil is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Radiology, Nuclear Medicine and Imaging. According to data from OpenAlex, Bruce Cooil has authored 58 papers receiving a total of 5.3k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 21 papers in Organizational Behavior and Human Resource Management and 10 papers in Radiology, Nuclear Medicine and Imaging. Recurrent topics in Bruce Cooil's work include Customer Service Quality and Loyalty (21 papers), Consumer Retail Behavior Studies (15 papers) and Cardiac Imaging and Diagnostics (10 papers). Bruce Cooil is often cited by papers focused on Customer Service Quality and Loyalty (21 papers), Consumer Retail Behavior Studies (15 papers) and Cardiac Imaging and Diagnostics (10 papers). Bruce Cooil collaborates with scholars based in United States, Türkiye and Norway. Bruce Cooil's co-authors include Roland T. Rust, Paolo Raggi, Tracy Q. Callister, Lerzan Aksoy, Timothy L. Keiningham, Nicholas J. Lippolis, Donald J. Russo, Tor W. Andreassen, Zuo-Xiang He and John J. Mahmarian and has published in prestigious journals such as New England Journal of Medicine, Circulation and Journal of the American Statistical Association.

In The Last Decade

Bruce Cooil

58 papers receiving 4.9k citations

Hit Papers

Reliability Measures for Qualitative Data: Theory and Imp... 1994 2026 2004 2015 1994 2000 1998 1998 250 500 750

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Bruce Cooil United States 25 1.7k 1.6k 1.5k 948 932 58 5.3k
Robert Gordon United States 30 673 0.4× 120 0.1× 557 0.4× 612 0.6× 213 0.2× 153 5.0k
Ravi Kalakota United States 16 610 0.4× 451 0.3× 359 0.2× 522 0.6× 73 0.1× 24 4.4k
Gregory W. Fischer United States 40 236 0.1× 310 0.2× 97 0.1× 1.0k 1.1× 1.0k 1.1× 137 5.4k
David Gilbert United Kingdom 41 109 0.1× 1.1k 0.7× 969 0.7× 2.3k 2.5× 43 0.0× 172 6.4k
Christoph Fuchs Germany 27 228 0.1× 1.6k 1.0× 717 0.5× 1.5k 1.5× 24 0.0× 104 4.8k
Cheol Park South Korea 23 98 0.1× 1.2k 0.7× 637 0.4× 1.7k 1.8× 91 0.1× 152 3.9k
Mohamed Khalifa Hong Kong 36 127 0.1× 1.2k 0.7× 907 0.6× 1.8k 1.9× 53 0.1× 133 4.8k
Jonathan A. Gutman United States 31 65 0.0× 1.8k 1.1× 905 0.6× 769 0.8× 48 0.1× 120 6.7k
Pascale Lehoux Canada 37 114 0.1× 151 0.1× 390 0.3× 533 0.6× 83 0.1× 168 4.7k
Effy Vayena Switzerland 37 567 0.3× 65 0.0× 106 0.1× 1.2k 1.3× 94 0.1× 127 8.9k

Countries citing papers authored by Bruce Cooil

Since Specialization
Citations

This map shows the geographic impact of Bruce Cooil's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce Cooil with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce Cooil more than expected).

Fields of papers citing papers by Bruce Cooil

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bruce Cooil. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce Cooil. The network helps show where Bruce Cooil may publish in the future.

Co-authorship network of co-authors of Bruce Cooil

This figure shows the co-authorship network connecting the top 25 collaborators of Bruce Cooil. A scholar is included among the top collaborators of Bruce Cooil based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bruce Cooil. Bruce Cooil is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Ronde, Maurice W.J. de, R. Nils Planken, S. Matthijs Boekholdt, et al.. (2020). A pooled-analysis of age and sex based coronary artery calcium scores percentiles. Journal of cardiovascular computed tomography. 14(5). 414–420. 15 indexed citations
2.
Lehman, David W., Bruce Cooil, & Rangaraj Ramanujam. (2019). The Effects of Rule Complexity on Organizational Noncompliance and Remediation: Evidence From Restaurant Health Inspections. Journal of Management. 46(8). 1436–1468. 13 indexed citations
3.
Mukolo, Abraham, Bruce Cooil, & Bart Victor. (2015). The effects of utility evaluations, biomedical knowledge and modernization on intention to exclusively use biomedical health facilities among rural households in Mozambique. Social Science & Medicine. 138. 225–233. 3 indexed citations
4.
Vogus, Timothy J., et al.. (2014). Safety Organizing, Emotional Exhaustion, and Turnover in Hospital Nursing Units. Medical Care. 52(10). 870–876. 5 indexed citations
5.
Aksoy, Lerzan, et al.. (2013). Perceptions are relative An examination of the relationship between relative satisfaction metrics and share of wallet. Ghent University Academic Bibliography (Ghent University). 5 indexed citations
6.
Victor, Bart, Edward F. Fischer, Bruce Cooil, et al.. (2013). Frustrated Freedom: The Effects of Agency and Wealth on Wellbeing in Rural Mozambique. World Development. 47. 30–41. 24 indexed citations
7.
Cooil, Bruce, et al.. (2009). Does Customer Satisfaction lead to an increased firm value?. RePEc: Research Papers in Economics. 1(2). 8–15. 5 indexed citations
8.
Keiningham, Timothy L., Lerzan Aksoy, Bruce Cooil, & Tor W. Andreassen. (2008). Linking Customer Loyalty to Growth. MIT Sloan management review. 49(4). 51–57. 59 indexed citations
9.
Cooil, Bruce, et al.. (2008). Cost Prediction in Liver Transplantation Using Pretransplant Donor and Recipient Characteristics. Transplantation. 86(2). 238–244. 17 indexed citations
10.
Aksoy, Lerzan, Bruce Cooil, & Nicholas H. Lurie. (2008). Measuring Decision Quality Using Recommendation Agents. SSRN Electronic Journal. 2 indexed citations
11.
Keiningham, Timothy L., Bruce Cooil, Tor W. Andreassen, & Lerzan Aksoy. (2007). A Longitudinal Examination of Net Promoter and Firm Revenue Growth. Journal of Marketing. 71(3). 39–51. 131 indexed citations
12.
Cooil, Bruce, et al.. (2007). A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics. Journal of Marketing. 71(1). 67–83. 231 indexed citations
13.
Houston, Mark C., et al.. (2006). Juice Powder Concentrate and Systemic Blood Pressure, Progression of Coronary Artery Calcium and Antioxidant Status in Hypertensive Subjects: A Pilot Study. Evidence-based Complementary and Alternative Medicine. 4(4). 455–462. 15 indexed citations
14.
Christman, Stephen D., et al.. (2006). Individual differences in risk perception versus risk taking: Handedness and interhemispheric interaction. Brain and Cognition. 63(1). 51–58. 49 indexed citations
15.
Raggi, Paolo, et al.. (2003). Predictors of aortic and coronary artery calcium on a screening electron beam tomographic scan. The American Journal of Cardiology. 91(6). 744–746. 22 indexed citations
16.
Raggi, Paolo, Bruce Cooil, Leslee J. Shaw, et al.. (2003). Progression of coronary calcium on serial electron beam tomographic scanning is greater in patients with future myocardial infarction. The American Journal of Cardiology. 92(7). 827–829. 153 indexed citations
17.
Raggi, Paolo, Bruce Cooil, & Tracy Q. Callister. (2001). Use of electron beam tomography data to develop models for prediction of hard coronary events. American Heart Journal. 141(3). 375–382. 192 indexed citations
18.
Callister, Tracy Q., et al.. (1998). Coronary artery disease: improved reproducibility of calcium scoring with an electron-beam CT volumetric method.. Radiology. 208(3). 807–814. 588 indexed citations breakdown →
19.
Callister, Tracy Q., Paolo Raggi, Bruce Cooil, Nicholas J. Lippolis, & Donald J. Russo. (1998). Effect of HMG-CoA Reductase Inhibitors on Coronary Artery Disease as Assessed by Electron-Beam Computed Tomography. New England Journal of Medicine. 339(27). 1972–1978. 538 indexed citations breakdown →
20.
Rust, Roland T. & Bruce Cooil. (1994). Reliability Measures for Qualitative Data: Theory and Implications. Journal of Marketing Research. 31(1). 1–1. 298 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026