Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Affective Responses Mediating Acceptance of Advertising
1986812 citationsRajeev Batra, Michael L. Rayprofile →
Peers — A (Enhanced Table)
Peers by citation overlap · career bar shows stage (early→late)
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Countries citing papers authored by Michael L. Ray
Since
Specialization
Citations
This map shows the geographic impact of Michael L. Ray's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael L. Ray with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael L. Ray more than expected).
This network shows the impact of papers produced by Michael L. Ray. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael L. Ray. The network helps show where Michael L. Ray may publish in the future.
Co-authorship network of co-authors of Michael L. Ray
This figure shows the co-authorship network connecting the top 25 collaborators of Michael L. Ray.
A scholar is included among the top collaborators of Michael L. Ray based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Michael L. Ray. Michael L. Ray is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
All Works
20 of 20 papers shown
1.
Wansink, Brian & Michael L. Ray. (1993). Extension Advertising's Impact on Brand Equity. SSRN Electronic Journal.3 indexed citations
2.
Wansink, Brian & Michael L. Ray. (1992). Goal-Related Consumption and Extension Advertising: the Impact on Memory and Consumption. ACR North American Advances.4 indexed citations
3.
Ray, Michael L., et al.. (1985). Feeding problems in stroke patients.. PubMed. 160(9). 26–9.2 indexed citations
4.
Batra, Rajeev & Michael L. Ray. (1984). Identifying opportunities for repetition minimization. Marketing Science Institute eBooks.2 indexed citations
5.
Peter, J. Paul & Michael L. Ray. (1984). Measurement readings for marketing research.5 indexed citations
6.
Ray, Michael L. & Rajeev Batra. (1983). Emotion and Persuasion in Advertising: What We Do and Don't Know About Affect. ACR North American Advances.65 indexed citations
7.
Batra, Rajeev & Michael L. Ray. (1983). Operationalizing Involvement As Depth and Quality of Cognitive Response. ACR North American Advances.58 indexed citations
8.
Dunn, D. A. & Michael L. Ray. (1980). A Plan For Consumer Information System Development, Implementation and Evaluation. ACR North American Advances.5 indexed citations
9.
Ray, Michael L.. (1979). Involvement and Other Variables Mediating Communication Effects As Opposed to Explaining All Consumer Behavior. ACR North American Advances.5 indexed citations
10.
Ray, Michael L.. (1978). Advertising effectiveness in a crowded television environment. Marketing Science Institute eBooks.5 indexed citations
11.
Ray, Michael L.. (1977). When Does Consumer Information Processing Research Actually Have Anything to Do With Consumer Information Processing. ACR North American Advances.13 indexed citations
12.
Ray, Michael L. & Scott Ward. (1976). Experimentation For Pretesting Public Health Programs: the Case of the Anti-Drug Abuse Campaigns. ACR North American Advances.6 indexed citations
13.
Ray, Michael L. & Scott Ward. (1976). Communicating with consumers : the information processing approach. University Microfilms International eBooks.8 indexed citations
14.
Ray, Michael L.. (1975). Microtheoretical notions of behavioral science and the problems of advertising : present and potential linkages, and proposal for a research system. Marketing Science Institute eBooks.1 indexed citations
15.
Ray, Michael L.. (1975). The Advertising Pretest As Part of a Multimeasure, Multimethod, Multisituation Validation and Application Research System. ACR North American Advances.2 indexed citations
16.
Ray, Michael L.. (1973). Psychological theories and interpretations of learning. Marketing Science Institute eBooks.18 indexed citations
17.
Ray, Michael L.. (1973). Unobtrusive marketing research techniques. Marketing Science Institute eBooks.3 indexed citations
18.
Ray, Michael L.. (1973). Marketing communication and the hierarchy-of-effects. Marketing Science Institute eBooks.180 indexed citations
19.
Ray, Michael L., Scott Ward, & Gerald S. Lesser. (1973). Experimentation to improve pretesting of drug abuse education and information campaigns. Marketing Science Institute eBooks.6 indexed citations
20.
Silk, Alvin J. & Michael L. Ray. (1973). Measuring the "qualitative value" of medical journals as advertising vehicles. Marketing Science Institute eBooks.1 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.