Michael L. Ray
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Applied Psychology top 2%
- Behavioral Health and Interventions
Papers in
- Marketing 20
- Consumer Behavior in Brand Consumption and Identification 17
- Consumer Market Behavior and Pricing 6
- Marketing and Advertising Strategies 3
- Co-authors
- Rajeev BatraBrian WansinkRoger M. HeelerWilliam L. WilkieAlan G. SawyerBarbara J. CoeCourtland L. BovéeG. David Hughes
- Journals
- Journal of Marketing Research (12 papers)Journal of Marketing (10 papers)Journal of Consumer Research (2 papers)Journal of Feline Medicine and Surgery (2 papers)Journal of Physical Activity and Health (2 papers)
- Partner nations
- United StatesCanadaFrance
In The Last Decade
Michael L. Ray
60 papers receiving 2.5k citations
Hit Papers
Peers
Comparison fields: 5 of 134
- Marketing 1.9k
- Applied Psychology 288
- Organizational Behavior and Human Resource Management 579
- Information Systems and Management 296
- Tourism, Leisure and Hospitality Management 57
Countries citing papers authored by Michael L. Ray
This map shows the geographic impact of Michael L. Ray's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael L. Ray with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael L. Ray more than expected).
Fields of papers citing papers by Michael L. Ray
This network shows the impact of papers produced by Michael L. Ray. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael L. Ray. The network helps show where Michael L. Ray may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Michael L. Ray, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Extension Advertising's Impact on Brand Equity | 1993 | 3 |
| 2 | Goal-Related Consumption and Extension Advertising: the Impact on Memory and Consumption | 1992 | 4 |
| 3 | Feeding problems in stroke patients. | 1985 | 2 |
| 4 | Identifying opportunities for repetition minimization | 1984 | 2 |
| 5 | Measurement readings for marketing research | 1984 | 5 |
| 6 | Emotion and Persuasion in Advertising: What We Do and Don't Know About Affect | 1983 | 65 |
| 7 | Operationalizing Involvement As Depth and Quality of Cognitive Response | 1983 | 58 |
| 8 | A Plan For Consumer Information System Development, Implementation and Evaluation | 1980 | 5 |
| 9 | Involvement and Other Variables Mediating Communication Effects As Opposed to Explaining All Consumer Behavior | 1979 | 5 |
| 10 | Advertising effectiveness in a crowded television environment | 1978 | 5 |
| 11 | When Does Consumer Information Processing Research Actually Have Anything to Do With Consumer Information Processing | 1977 | 13 |
| 12 | Experimentation For Pretesting Public Health Programs: the Case of the Anti-Drug Abuse Campaigns | 1976 | 6 |
| 13 | Communicating with consumers : the information processing approach | 1976 | 8 |
| 14 | Microtheoretical notions of behavioral science and the problems of advertising : present and potential linkages, and proposal for a research system | 1975 | 1 |
| 15 | The Advertising Pretest As Part of a Multimeasure, Multimethod, Multisituation Validation and Application Research System | 1975 | 2 |
| 16 | Psychological theories and interpretations of learning | 1973 | 18 |
| 17 | Unobtrusive marketing research techniques | 1973 | 3 |
| 18 | Marketing communication and the hierarchy-of-effects | 1973 | 180 |
| 19 | Experimentation to improve pretesting of drug abuse education and information campaigns | 1973 | 6 |
| 20 | Measuring the "qualitative value" of medical journals as advertising vehicles | 1973 | 1 |
About Michael L. Ray
Michael L. Ray is a scholar working on Marketing, General Decision Sciences, Communication, Management of Technology and Innovation and Organizational Behavior and Human Resource Management, having authored 64 papers that have together received 3.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (8 papers), Consumer Market Behavior and Pricing (6 papers), Customer Service Quality and Loyalty (4 papers), Social and Intergroup Psychology (3 papers), Marketing and Advertising Strategies (3 papers), Psychology of Social Influence (3 papers) and School Health and Nursing Education (2 papers). The work is most often cited by research in Marketing (1.9k citations), Applied Psychology (288 citations), Organizational Behavior and Human Resource Management (579 citations), Information Systems and Management (296 citations) and Tourism, Leisure and Hospitality Management (57 citations). Michael L. Ray has collaborated with scholars based in United States, Canada and France. Frequent co-authors include Rajeev Batra, Brian Wansink, Roger M. Heeler, William L. Wilkie, Alan G. Sawyer, Barbara J. Coe, Courtland L. Bovée, G. David Hughes, Harper W. Boyd and William R. Swinyard. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Feline Medicine and Surgery and Journal of Physical Activity and Health.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.