V. Parker Lessig

2.7k total citations · 2 hit papers
26 papers, 2.0k citations indexed

About

V. Parker Lessig is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Social Psychology. According to data from OpenAlex, V. Parker Lessig has authored 26 papers receiving a total of 2.0k indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 4 papers in Social Psychology. Recurrent topics in V. Parker Lessig's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Market Behavior and Pricing (5 papers). V. Parker Lessig is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Market Behavior and Pricing (5 papers). V. Parker Lessig collaborates with scholars based in United States. V. Parker Lessig's co-authors include David F. Larcker, Don B. Panton, O. Maurice Joy, Roberto Friedmann, Charles M. Schaninger, Mary Ann Hocutt, Dongwook Kim and Surendra Singh and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

V. Parker Lessig

26 papers receiving 1.7k citations

Hit Papers

Familiarity and Its Impact on Consumer Decision Biases an... 1977 2026 1993 2009 1981 1977 200 400 600
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Familiarity and Its Impact on Consumer Decision Biases and Heuristics
    1981 735 citations V. Parker Lessig et al. Journal of Consumer Research profile →
  2. Students and Housewives: Differences in Susceptibility to Reference Group Influence
    1977 546 citations V. Parker Lessig et al. Journal of Consumer Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
V. Parker Lessig United States 15 1.1k 737 478 322 245 26 2.0k
James H. Myers United States 20 634 0.6× 451 0.6× 366 0.8× 114 0.4× 235 1.0× 45 1.7k
Stewart W. Bither United States 10 1.4k 1.3× 798 1.1× 760 1.6× 305 0.9× 246 1.0× 15 2.2k
Donald F. Cox United States 7 1.2k 1.2× 959 1.3× 635 1.3× 655 2.0× 161 0.7× 10 2.1k
Howard Marmorstein United States 16 1.5k 1.4× 788 1.1× 583 1.2× 406 1.3× 257 1.0× 34 2.2k
Henry Assael United States 20 1.2k 1.2× 990 1.3× 602 1.3× 285 0.9× 184 0.8× 47 2.2k
Madhubalan Viswanathan United States 29 751 0.7× 384 0.5× 269 0.6× 145 0.5× 339 1.4× 64 2.2k
Del I. Hawkins United States 21 783 0.7× 603 0.8× 403 0.8× 293 0.9× 141 0.6× 48 1.8k
Robert Ferber United States 22 476 0.5× 480 0.7× 221 0.5× 96 0.3× 432 1.8× 128 1.8k
Richard M. Durand United States 13 600 0.6× 590 0.8× 677 1.4× 346 1.1× 192 0.8× 46 2.6k
Peter McGoldrick United Kingdom 30 1.5k 1.4× 718 1.0× 729 1.5× 470 1.5× 232 0.9× 93 2.6k

Countries citing papers authored by V. Parker Lessig

Since Specialization
Citations

This map shows the geographic impact of V. Parker Lessig's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by V. Parker Lessig with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites V. Parker Lessig more than expected).

Fields of papers citing papers by V. Parker Lessig

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by V. Parker Lessig. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by V. Parker Lessig. The network helps show where V. Parker Lessig may publish in the future.

Co-authorship network of co-authors of V. Parker Lessig

This figure shows the co-authorship network connecting the top 25 collaborators of V. Parker Lessig. A scholar is included among the top collaborators of V. Parker Lessig based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with V. Parker Lessig. V. Parker Lessig is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Singh, Surendra, et al.. (2000). Does Your Ad Have Too Many Pictures?. Journal of Advertising Research. 40(1-2). 1–19. 3 indexed citations
2.
Friedmann, Roberto & V. Parker Lessig. (1986). A Framework of Psychological Meaning of Products. ACR North American Advances. 18 indexed citations
3.
Lessig, V. Parker, et al.. (1982). The Elusive Role of Price in Brand Choice Behavior. ACR North American Advances. 2 indexed citations
4.
Lessig, V. Parker, et al.. (1981). Familiarity and Its Impact on Consumer Decision Biases and Heuristics. Journal of Consumer Research. 8(2). 223–223. 735 indexed citations breakdown →
5.
Schaninger, Charles M., V. Parker Lessig, & Don B. Panton. (1980). The Complementary Use of Multivariate Procedures to Investigate Nonlinear and Interactive Relationships between Personality and Product Usage. Journal of Marketing Research. 17(1). 119–119. 8 indexed citations
6.
Larcker, David F. & V. Parker Lessig. (1980). PERCEIVED USEFULNESS OF INFORMATION: A PSYCHOMETRIC EXAMINATION*. Decision Sciences. 11(1). 121–134. 210 indexed citations
7.
Schaninger, Charles M., V. Parker Lessig, & Don B. Panton. (1980). The Complementary use of Multivariate Procedures to Investigate Nonlinear and Interactive Relationships between Personality and Product Usage. Journal of Marketing Research. 17(1). 119–124. 17 indexed citations
8.
Lessig, V. Parker, et al.. (1978). Aggregation Criteria in Normative Market Segmentation Theory. Journal of Marketing Research. 15(3). 346–346. 9 indexed citations
9.
Lessig, V. Parker, et al.. (1978). Aggregation Criteria in Normative Market Segmentation Theory. Journal of Marketing Research. 15(3). 346–355. 20 indexed citations
10.
Lessig, V. Parker, et al.. (1977). Students and Housewives: Differences in Susceptibility to Reference Group Influence. Journal of Consumer Research. 4(2). 102–102. 546 indexed citations breakdown →
11.
Panton, Don B., V. Parker Lessig, & O. Maurice Joy. (1976). Comovement of International Equity Markets: A Taxonomic Approach. Journal of Financial and Quantitative Analysis. 11(3). 415–415. 159 indexed citations
12.
Lessig, V. Parker. (1975). A measurement of dependencies between values and other levels of the consumer's belief space. Journal of Business Research. 3(3). 227–240. 14 indexed citations
13.
Lessig, V. Parker, et al.. (1975). A NOTE ON A MULTIVARIATE GENERALIZATION OF THE KRUSKAL‐WALLIS TEST. Decision Sciences. 6(1). 135–141. 5 indexed citations
14.
Lessig, V. Parker, et al.. (1974). Consumer beliefs, attitudes, and brand preferences. Journal of the Academy of Marketing Science. 2(2). 357–366. 5 indexed citations
15.
Lessig, V. Parker, et al.. (1974). A Note on a Nonpαrαmetric Test of Independence between Two Vectors. Journal of Marketing Research. 11(1). 106–108. 1 indexed citations
16.
Lessig, V. Parker. (1973). Consumer Store Images and Store Loyalties. Journal of Marketing. 37(4). 72–72. 33 indexed citations
17.
Lessig, V. Parker. (1972). Comparing Cluster Analyses with Cophenetic Correlation. Journal of Marketing Research. 9(1). 82–82. 22 indexed citations
18.
Lessig, V. Parker. (1972). Comparing Cluster Analyses with Cophenetic Correlation. Journal of Marketing Research. 9(1). 82–84. 27 indexed citations
19.
Lessig, V. Parker, et al.. (1971). Market Segmentation through Numerical Taxonomy. Journal of Marketing Research. 8(4). 480–480. 10 indexed citations
20.
Lessig, V. Parker, et al.. (1971). Market Segmentation through Numerical Taxonomy. Journal of Marketing Research. 8(4). 480–487. 19 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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