William R. Swinyard

About

William R. Swinyard is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, William R. Swinyard has authored 47 papers receiving a total of 2.8k indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 12 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in William R. Swinyard’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (14 papers) and Customer Service Quality and Loyalty (9 papers). William R. Swinyard is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (14 papers) and Customer Service Quality and Loyalty (9 papers). William R. Swinyard collaborates with scholars based in United States, Singapore and Belgium. William R. Swinyard's co-authors include Robert E. Smith, Scott M. Smith, Juhani Rinne, Ah Keng Kau, Kenneth A. Coney, Michael L. Ray, Chad R. Allred, Maggie Geuens, Bert Weijters and Malaika Brengman and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Co-authorship network of co-authors of William R. Swinyard i

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Fields of papers citing papers by William R. Swinyard

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William R. Swinyard. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William R. Swinyard. The network helps show where William R. Swinyard may publish in the future.

Countries citing papers authored by William R. Swinyard

Since Specialization

Citations

This map shows the geographic impact of William R. Swinyard's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William R. Swinyard with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William R. Swinyard more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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