Jerome B. Kernan
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 20
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- Customer Service Quality and Loyalty 4
- General Decision Sciences top 5%
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- Social and Intergroup Psychology 8
- Psychology of Social Influence 7
- Digital Marketing and Social Media 5
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- Cultural Differences and Values 5
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- Visual and Cognitive Learning Processes 4
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- Management and Marketing Education 4
- Co-authors
- Peter H. ReingenRobert E. KleineSusan Schultz KleineLynette S. UngerJames M. HuntRichard W. MizerskiLinda L. GoldenRonald J. Dornoff
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Journals
- Journal of Marketing (3 papers)Administrative Science Quarterly (1 paper)Journal of Marketing Research (17 papers)
- Partner nations
- United StatesFranceBelgium
In The Last Decade
Jerome B. Kernan
80 papers receiving 2.2k citations
Peers
Comparison fields: 5 of 123
- Marketing 1.6k
- Organizational Behavior and Human Resource Management 634
- Tourism, Leisure and Hospitality Management 75
- General Decision Sciences 64
- Sociology and Political Science 1.3k
Countries citing papers authored by Jerome B. Kernan
This map shows the geographic impact of Jerome B. Kernan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jerome B. Kernan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jerome B. Kernan more than expected).
Fields of papers citing papers by Jerome B. Kernan
This network shows the impact of papers produced by Jerome B. Kernan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jerome B. Kernan. The network helps show where Jerome B. Kernan may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Jerome B. Kernan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Framing a Rainbow, Focusing the Light: Jcr's First Twenty Years | 1995 | 6 |
| 2 | Declaring a Discipline: Reflections on Acr's Silver Anniversary | 1995 | 5 |
| 3 | Socially Desirable Responses in the Measurement of Need For Cognition | 1994 | 2 |
| 4 | Self Examination Preference Spaces, Interpretive Inferences, and Consumption Systems | 1992 | 0 |
| 5 | Mundane Everyday Consumption and the Self: a Conceptual Orientation and Prospects For Consumer Research | 1992 | 19 |
| 6 | QThese Are a Few of My Favorite ThingsQ Toward an Explication of Attachment As a Consumer Behavior Construct | 1989 | 117 |
| 7 | Measuring the Meaning of Consumption Objects: an Empirical Investigation | 1988 | 20 |
| 8 | Toward an Epistemology of Consumption Symbolism: Some Preliminary Considerations | 1987 | 1 |
| 9 | The Self-Reference Effect in Persuasion Implications For Marketing Strategy | 1987 | 10 |
| 10 | The Representation and Recall of Message Arguments in Advertising: Test of a Schema-Based Model | 1986 | 2 |
| 11 | The Effects of Expectancy Disconfirmation and Argument Strength on Message Processing Level: an Application to Personal Selling | 1985 | 5 |
| 12 | The many meanings (and implications) of "satisfaction guaranteed." | 1985 | 24 |
| 13 | More Evidence on the Effects of a Presenter's Attractiveness Some Cognitive, Affective, and Behavioral Consequences | 1984 | 26 |
| 14 | Causal Inference in Consumer Response to Inequitable Exchange:N a Case of Deceptive Advertising | 1983 | 11 |
| 15 | Causal Attributions and Persuasion: the Case of Disconfirmed Expectancies | 1982 | 19 |
| 16 | Leisure and the Qol Construct: a Review and Some Modest Proposals | 1981 | 5 |
| 17 | Presidential Address: Consumer Research and the Public Purpose | 1979 | 7 |
| 18 | Promotion : an introductory analysis | 1970 | 9 |
| 19 | Comparative marketing systems : a cultural approach | 1968 | 1 |
| 20 | Perspectives in marketing theory | 1968 | 4 |
About Jerome B. Kernan
Jerome B. Kernan is a scholar working on Marketing, General Decision Sciences and Museology, having authored 85 papers that have together received 2.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (20 papers), Social and Intergroup Psychology (8 papers), Psychology of Social Influence (7 papers), Digital Marketing and Social Media (5 papers), Cultural Differences and Values (5 papers), Visual and Cognitive Learning Processes (4 papers), Management and Marketing Education (4 papers) and Customer Service Quality and Loyalty (4 papers). The work is most often cited by research in Marketing (1.6k citations), Organizational Behavior and Human Resource Management (634 citations) and Tourism, Leisure and Hospitality Management (75 citations). Jerome B. Kernan has collaborated with scholars based in United States, France and Belgium. Frequent co-authors include Peter H. Reingen, Robert E. Kleine, Susan Schultz Kleine, Lynette S. Unger, James M. Hunt, Richard W. Mizerski, Linda L. Golden, Ronald J. Dornoff, Robert D. Hisrich and Susan Schultz. Their work appears in journals such as Journal of Marketing, Administrative Science Quarterly and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.