Eric Berkowitz

1.7k total citations · 1 hit paper
37 papers, 1.3k citations indexed

About

Eric Berkowitz is a scholar working on Marketing, Strategy and Management and Cardiology and Cardiovascular Medicine. According to data from OpenAlex, Eric Berkowitz has authored 37 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 4 papers in Strategy and Management and 3 papers in Cardiology and Cardiovascular Medicine. Recurrent topics in Eric Berkowitz's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Pharmaceutical industry and healthcare (3 papers) and Consumer Market Behavior and Pricing (3 papers). Eric Berkowitz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Pharmaceutical industry and healthcare (3 papers) and Consumer Market Behavior and Pricing (3 papers). Eric Berkowitz collaborates with scholars based in United States, Canada and Latvia. Eric Berkowitz's co-authors include Robert W. Chestnut, Jacob Jacoby, John R. Walton, Charles D. Schewe, James K. Stoller, Haiwen Li, Richard Wright, James L. Ginter, Roger A. Kerin and Jonathan Rosman and has published in prestigious journals such as Journal of Applied Psychology, Journal of Marketing Research and Journal of the Academy of Marketing Science.

In The Last Decade

Eric Berkowitz

34 papers receiving 1.1k citations

Hit Papers

Brand Loyalty: Measurement and Management 1978 2026 1994 2010 1978 200 400 600
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Brand Loyalty: Measurement and Management
    1978 747 citations Eric Berkowitz, Jacob Jacoby et al. Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Eric Berkowitz United States 10 804 625 398 145 114 37 1.3k
John W. Huppertz United States 10 450 0.6× 460 0.7× 279 0.7× 134 0.9× 66 0.6× 24 797
Kimberly A. Taylor United States 13 632 0.8× 350 0.6× 369 0.9× 137 0.9× 50 0.4× 31 1.3k
Jay P. Carlson United States 9 435 0.5× 132 0.2× 232 0.6× 53 0.4× 80 0.7× 16 701
Teresa A. Swartz United States 10 895 1.1× 1.3k 2.1× 470 1.2× 274 1.9× 60 0.5× 13 1.7k
John J. Parkington United States 5 183 0.2× 537 0.9× 162 0.4× 61 0.4× 45 0.4× 7 712
Tracey S. Danaher Australia 17 684 0.9× 447 0.7× 355 0.9× 111 0.8× 72 0.6× 25 1.2k
Paul J. Hensel United States 11 332 0.4× 165 0.3× 229 0.6× 97 0.7× 76 0.7× 21 675
Michael J. Houston United States 13 345 0.4× 233 0.4× 501 1.3× 83 0.6× 64 0.6× 29 834
Sarah Xiao United Kingdom 14 623 0.8× 190 0.3× 423 1.1× 219 1.5× 86 0.8× 31 1.0k
Damijan Mumel Slovenia 8 444 0.6× 350 0.6× 258 0.6× 125 0.9× 48 0.4× 29 770

Countries citing papers authored by Eric Berkowitz

Since Specialization
Citations

This map shows the geographic impact of Eric Berkowitz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric Berkowitz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric Berkowitz more than expected).

Fields of papers citing papers by Eric Berkowitz

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eric Berkowitz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric Berkowitz. The network helps show where Eric Berkowitz may publish in the future.

Co-authorship network of co-authors of Eric Berkowitz

This figure shows the co-authorship network connecting the top 25 collaborators of Eric Berkowitz. A scholar is included among the top collaborators of Eric Berkowitz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eric Berkowitz. Eric Berkowitz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Hamed, Mohamed, et al.. (2022). Incidental Cardiac Computed Tomography Findings in Patients Undergoing Atrial Fibrillation Catheter Ablation. Cureus. 14(8). e27886–e27886. 1 indexed citations
3.
Rosman, Jonathan, et al.. (2021). Treatment of Cryptogenic Stroke Patients with Atrial Fibrillation Detected by Insertable Cardiac Monitors Reduces Recurrent Stroke Risk to Background Levels. Journal of Innovations in Cardiac Rhythm Management. 12(12). 4812–4817. 6 indexed citations
4.
Berkowitz, Eric. (2007). The Evolution of Public Relations and the Use of the Internet: The Implications for Health Care Organizations. Health Marketing Quarterly. 24(3-4). 117–130. 9 indexed citations
5.
Berkowitz, Eric. (2006). Marketing the Gastrointestinal Practice: Strategic Considerations. Gastrointestinal Endoscopy Clinics of North America. 16(4). 657–669. 1 indexed citations
6.
Berkowitz, Eric. (2004). Keeping Tabs on the Competition. Oncology Issues. 19(1). 44–44. 1 indexed citations
7.
Berkowitz, Eric. (1996). Essentials of Health Care Marketing. Medical Entomology and Zoology. 49 indexed citations
8.
Walton, John R. & Eric Berkowitz. (1985). Consumer Decision Making and Perceived Decision Freedom. ACR North American Advances. 3 indexed citations
9.
Berkowitz, Eric, et al.. (1981). Strategic planning in health care management. 4 indexed citations
10.
Berkowitz, Eric, et al.. (1981). Media and message strategies: consumer input for hospital advertising. Health Care Management Review. 6(1). 35–41. 6 indexed citations
11.
Berkowitz, Eric. (1981). Marketing ambulatory care centers. Journal of Ambulatory Care Management. 4(3). 15–26. 1 indexed citations
12.
Walton, John R. & Eric Berkowitz. (1980). The Structure of Consumer Responses to Newspaper Price Advertisements. ACR North American Advances. 2 indexed citations
13.
Berkowitz, Eric & John R. Walton. (1980). Contextual Influences on Consumer Price Responses: An Experimental Analysis. Journal of Marketing Research. 17(3). 349–358. 173 indexed citations
14.
Peterson, Robin T., Robert L. Anderson, Manoj K. Agarwal, et al.. (1980). Book reviews. Journal of the Academy of Marketing Science. 8(3). 300–310. 1 indexed citations
15.
Berkowitz, Eric & John R. Walton. (1980). Contextual Influences on Consumer Price Responses: An Experimental Analysis. Journal of Marketing Research. 17(3). 349–349. 83 indexed citations
16.
Berkowitz, Eric. (1980). Role theory, attitudinal constructs, and actual performance: A measurement issue.. Journal of Applied Psychology. 65(2). 240–245. 2 indexed citations
17.
Dubinsky, Alan J. & Eric Berkowitz. (1979). The frequency of monetary compensation for salesmen. Industrial Marketing Management. 8(1). 12–23. 2 indexed citations
18.
Berkowitz, Eric, Jacob Jacoby, & Robert W. Chestnut. (1978). Brand Loyalty: Measurement and Management. Journal of Marketing Research. 15(4). 659–659. 747 indexed citations breakdown →
19.
Berkowitz, Eric. (1978). Organizational perceptions of sales managers. Industrial Marketing Management. 7(1). 37–42. 2 indexed citations
20.
Hansen, Richard A., et al.. (1977). Institutional Positioning: A Dynamic Concept for Retailing Strategy. Journal of the Academy of Marketing Science. 5(2). 185–194. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by John W. Huppertz Breakdown of academic impact, for papers by Kimberly A. Taylor Breakdown of academic impact, for papers by Jay P. Carlson Breakdown of academic impact, for papers by Teresa A. Swartz Breakdown of academic impact, for papers by John J. Parkington Breakdown of academic impact, for papers by Tracey S. Danaher Breakdown of academic impact, for papers by Paul J. Hensel Breakdown of academic impact, for papers by Michael J. Houston Breakdown of academic impact, for papers by Sarah Xiao Breakdown of academic impact, for papers by Damijan Mumel
Rankless by CCL
2026