Brand Loyalty: Measurement and Management

1.1k indexed citations
published 1978
Authors
Jacob JacobyRobert W. Chestnut
Journal
Medical Entomology and Zoology

In The Last Decade

doi.org/w33495078 →

Countries where authors are citing Brand Loyalty: Measurement and Management

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Citations

This map shows the geographic impact of Brand Loyalty: Measurement and Management. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brand Loyalty: Measurement and Management with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brand Loyalty: Measurement and Management more than expected).

Fields of papers citing Brand Loyalty: Measurement and Management

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Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of Brand Loyalty: Measurement and Management. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Brand Loyalty: Measurement and Management.

About Brand Loyalty: Measurement and Management

This paper, published in 1978, received 1.1k indexed citations . Written by Jacob Jacoby and Robert W. Chestnut covering the research area of Marketing. It is primarily cited by scholars working on Organizational Behavior and Human Resource Management (849 citations), Marketing (844 citations) and Sociology and Political Science (449 citations). Published in Medical Entomology and Zoology.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

This paper is also available at doi.org/w33495078.

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