Henry Assael
- Marketing top 0.5%
- Sociology and Political Science top 1%
- Organizational Behavior and Human Resource Management top 1%
- Information Systems and Management top 1%
- Economics and Econometrics top 5%
- Co-authors
- Michael A. KaminsSha YangVishal NarayanXiaohong ChenMantian HuRussell S. WinerTom MeyvisKevin E. Voges
- Topics
- Consumer Market Behavior and Pricing (12 papers)Consumer Behavior in Brand Consumption and Identification (11 papers)Digital Marketing and Social Media (11 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Partner nations
- United StatesGuamHong Kong
In The Last Decade
Henry Assael
44 papers receiving 1.8k citations
Hit Papers
Peers
Comparison fields: 5 of 112
- Marketing 1.2k
- Sociology and Political Science 990
- Organizational Behavior and Human Resource Management 602
- Information Systems and Management 285
- Economics and Econometrics 184
Countries citing papers authored by Henry Assael
This map shows the geographic impact of Henry Assael's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Henry Assael with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Henry Assael more than expected).
Fields of papers citing papers by Henry Assael
This network shows the impact of papers produced by Henry Assael. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Henry Assael. The network helps show where Henry Assael may publish in the future.
Co-authorship network of co-authors of Henry Assael
This figure shows the co-authorship network connecting the top 25 collaborators of Henry Assael. A scholar is included among the top collaborators of Henry Assael based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Henry Assael. Henry Assael is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 5 | |
| 2 | 1 | |
| 3 | 76 | |
| 4 | 51 | |
| 5 | 1 | |
| 6 | 3 | |
| 7 | Consumer behavior and marketing action / Henry Assael | 0 |
| 8 | 1 | |
| 9 | Can demographic profiles of heavy users serve as a surrogate for purchase behavior in selecting | 18 |
| 10 | Marketing: Principles & Strategy | 18 |
| 11 | Marketing Management: Strategy and Action | 39 |
| 12 | Mediating Roles of trial and learning stage on the outcomes of consumer involvement | 5 |
| 13 | 97 | |
| 14 | The collected works of C.C. Parlin | 2 |
| 15 | Early development and conceptualization of the field of marketing | 1 |
| 16 | 73 | |
| 17 | 4 | |
| 18 | 13 | |
| 19 | NATIONAL SURVEY OF TRANSPORTATION ATTITUDES AND BEHAVIOR- PHASE 1 SUMMARY REPORT | 2 |
| 20 | 1 |
About Henry Assael
Henry Assael is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Information Systems and Management, having authored 47 papers that have together received 2.2k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Digital Marketing and Social Media (11 papers). The work is most often cited by research in Marketing (1.2k citations), Organizational Behavior and Human Resource Management (602 citations) and Tourism, Leisure and Hospitality Management (83 citations). Henry Assael has collaborated with scholars based in United States, Guam and Hong Kong. Frequent co-authors include Michael A. Kamins, Sha Yang, Vishal Narayan, Xiaohong Chen, Mantian Hu, Russell S. Winer, Tom Meyvis, Kevin E. Voges, Linda Brennan and Sam K. Hui. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.