Stewart W. Bither

3.1k total citations · 1 hit paper
15 papers, 2.2k citations indexed

About

Stewart W. Bither is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, Stewart W. Bither has authored 15 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 2 papers in Sociology and Political Science and 2 papers in Management of Technology and Innovation. Recurrent topics in Stewart W. Bither's work include Consumer Market Behavior and Pricing (3 papers), Management and Marketing Education (2 papers) and Digital Marketing and Social Media (2 papers). Stewart W. Bither is often cited by papers focused on Consumer Market Behavior and Pricing (3 papers), Management and Marketing Education (2 papers) and Digital Marketing and Social Media (2 papers). Stewart W. Bither collaborates with scholars based in United States. Stewart W. Bither's co-authors include John A. Howard, Jagdish N. Sheth, Noreen M. Klein, Ira J. Dolich, Peter L. Wright, Peter Wright, Ben M. Enis and Steuart Henderson Britt and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Stewart W. Bither

14 papers receiving 1.7k citations

Hit Papers

1 papers align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Theory of Buyer Behavior

1971 2.0k citations Stewart W. Bither, John A. Howard et al. Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Stewart W. Bither United States	10	1.4k	798	760	305	246	15	2.2k
V. Parker Lessig United States	15	1.1k 0.8×	737 0.9×	478 0.6×	322 1.1×	245 1.0×	26	2.0k
Ivan Ross United States	10	1.7k 1.3×	1.0k 1.3×	1.1k 1.4×	391 1.3×	295 1.2×	25	2.9k
Donald F. Cox United States	7	1.2k 0.9×	959 1.2×	635 0.8×	655 2.1×	161 0.7×	10	2.1k
Henry Assael United States	20	1.2k 0.9×	990 1.2×	602 0.8×	285 0.9×	184 0.7×	47	2.2k
Michael J. Etzel United States	20	1.6k 1.1×	1.5k 1.9×	793 1.0×	246 0.8×	328 1.3×	37	3.0k
Peter C. Wilton United States	7	1.2k 0.9×	784 1.0×	1.6k 2.0×	525 1.7×	149 0.6×	12	2.3k
Edgar A. Pessemier United States	20	1.6k 1.1×	547 0.7×	540 0.7×	175 0.6×	577 2.3×	51	2.6k
Douglas J. Tigert United States	19	1.2k 0.9×	353 0.4×	439 0.6×	165 0.5×	309 1.3×	31	1.8k
Howard Marmorstein United States	16	1.5k 1.1×	788 1.0×	583 0.8×	406 1.3×	257 1.0×	34	2.2k
Carl Obermiller United States	17	1.7k 1.3×	1.1k 1.4×	357 0.5×	267 0.9×	134 0.5×	43	2.6k

Countries citing papers authored by Stewart W. Bither

Since Specialization

Citations

This map shows the geographic impact of Stewart W. Bither's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Stewart W. Bither with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Stewart W. Bither more than expected).

Fields of papers citing papers by Stewart W. Bither

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Stewart W. Bither. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Stewart W. Bither. The network helps show where Stewart W. Bither may publish in the future.

Co-authorship network of co-authors of Stewart W. Bither

This figure shows the co-authorship network connecting the top 25 collaborators of Stewart W. Bither. A scholar is included among the top collaborators of Stewart W. Bither based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Stewart W. Bither. Stewart W. Bither is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

15 of 15 papers shown

1.

Klein, Noreen M. & Stewart W. Bither. (1987). An Investigation of Utility-Directed Cutoff Selection. Journal of Consumer Research. 14(2). 240–240. 51 indexed citations

2.

Bither, Stewart W. & Peter Wright. (1977). Preferences between Product Consultants: Choices vs. Preference Functions. Journal of Consumer Research. 4(1). 39–39. 22 indexed citations

3.

Bither, Stewart W. & Ben M. Enis. (1975). Marketing Principles: The Management Process. Journal of Marketing. 39(3). 121–121. 16 indexed citations

4.

Bither, Stewart W., et al.. (1973). The Self-Confidence-Advertising Response Relationship: A Function of Situational Distraction. Journal of Marketing Research. 10(2). 146–146. 13 indexed citations

5.

Bither, Stewart W. & Peter L. Wright. (1973). The Self-Confidence–Advertising Response Relationship: A Function of Situational Distraction. Journal of Marketing Research. 10(2). 146–152. 23 indexed citations

6.

Bither, Stewart W. & Ira J. Dolich. (1972). Personality As a Determinant Factor in Store Choice. 2 indexed citations

7.

Bither, Stewart W.. (1972). Effects of Distraction and Commitment on the Persuasiveness of Television Advertising. Journal of Marketing Research. 9(1). 1–5. 24 indexed citations

8.

Bither, Stewart W.. (1972). Effects of Distraction and Commitment on the Persuasiveness of Television Advertising. Journal of Marketing Research. 9(1). 1–1. 8 indexed citations

9.

Bither, Stewart W. & Steuart Henderson Britt. (1972). Consumer Behavior in Theory and in Action. Journal of Marketing. 36(4). 112–112. 9 indexed citations

10.

Bither, Stewart W., John A. Howard, & Jagdish N. Sheth. (1971). The Theory of Buyer Behavior. Journal of Marketing. 35(1). 102–102. 1982 indexed citations breakdown →

11.

Bither, Stewart W., et al.. (1971). The Application of Attitude Immunization Techniques in Marketing. Journal of Marketing Research. 8(1). 56–56. 14 indexed citations

12.

Bither, Stewart W., et al.. (1971). The Application of Attitude Immunization Techniques in Marketing. Journal of Marketing Research. 8(1). 56–61. 30 indexed citations

13.

Bither, Stewart W.. (1971). Book Review: The Theory of Buyer Behavior. Journal of Marketing. 35(1). 102–103. 3 indexed citations

14.

Bither, Stewart W., et al.. (1970). The Environment of Marketing Behavior. Journal of Marketing. 34(1). 108–108. 11 indexed citations

15.

Bither, Stewart W.. (1969). Comments on Venkatesan and Haaland's Test of the Festinger-Maccoby Divided Attention Hypothesis. Journal of Marketing Research. 6(2). 237–238. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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