Richard W. Pollay

6.8k total citations · 2 hit papers
94 papers, 4.9k citations indexed

About

Richard W. Pollay is a scholar working on Marketing, Gender Studies and Museology. According to data from OpenAlex, Richard W. Pollay has authored 94 papers receiving a total of 4.9k indexed citations (citations by other indexed papers that have themselves been cited), including 32 papers in Marketing, 13 papers in Gender Studies and 11 papers in Museology. Recurrent topics in Richard W. Pollay's work include Consumer Behavior in Brand Consumption and Identification (22 papers), Media, Gender, and Advertising (13 papers) and Fashion and Cultural Textiles (11 papers). Richard W. Pollay is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Media, Gender, and Advertising (13 papers) and Fashion and Cultural Textiles (11 papers). Richard W. Pollay collaborates with scholars based in Canada, United States and United Kingdom. Richard W. Pollay's co-authors include Banwari Mittal, Russell W. Belk, Erving Goffman, Timothy Dewhirst, Katherine Gallagher, Anne C. Haddix, Michael P. Eriksen, Michael Siegel, Robert Merritt and Gary A. Giovino and has published in prestigious journals such as Journal of Marketing, Psychological Review and Administrative Science Quarterly.

In The Last Decade

Richard W. Pollay

93 papers receiving 4.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

1986 514 citations Richard W. Pollay Journal of Marketing profile →
Gender Advertisements

1978 392 citations Richard W. Pollay et al. profile →

Peers

Countries citing papers authored by Richard W. Pollay

Since Specialization

Citations

This map shows the geographic impact of Richard W. Pollay's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard W. Pollay with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard W. Pollay more than expected).

Fields of papers citing papers by Richard W. Pollay

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard W. Pollay. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard W. Pollay. The network helps show where Richard W. Pollay may publish in the future.

Co-authorship network of co-authors of Richard W. Pollay

This figure shows the co-authorship network connecting the top 25 collaborators of Richard W. Pollay. A scholar is included among the top collaborators of Richard W. Pollay based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard W. Pollay. Richard W. Pollay is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Quality of Life in the Padded Sell: Common Criticisms of Advertising's Cultural Character and International Public Policies 2012 ·Richard W. Pollay	7
2	Measuring the Cultural Values Manifest in Advertising 2012 ·Richard W. Pollay	95
3	More than meets the eye: on the importance of retail cigarette merchandising 2007 ·Tobacco Control ·Richard W. Pollay	89
4	Considering the Evidence, No Wonder the Court Upheld Canada's Regulation of Cigarette Advertising 2004 ·Journal of Public Policy & Marketing ·Richard W. Pollay	1
5	Zebras in Russia! Where next?: Figure 1 2003 ·Tobacco Control ·Richard W. Pollay	1
6	Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents 2000 ·Tobacco Control ·Richard W. Pollay	140
7	Below the Belt Cigarette Advertising 1995 ·Tobacco Control ·Richard W. Pollay	3
8	The Cowboy and Camel are Strange (poem) 1994 ·Journal of Advertising ·Richard W. Pollay	1
9	Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising 1993 ·Journal of Marketing ·Richard W. Pollay, Banwari Mittal	405
10	Pertinent Research and Impertinent Opinion: On Our Contributions to the Cigarette Advertising Public Policy Debates 1993 ·Journal of Advertising ·Richard W. Pollay	2
11	The Targeting of Youths By Cigarette Marketers: Archival Evidence on Trial 1993 ·ACR North American Advances ·Richard W. Pollay, Anne M. Lavack	29
12	Conflict Over Commercialism: Adversaries, Advocates and Adbusters 1992 ·Richard W. Pollay	2
13	Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions 1990 ·International Journal of Advertising ·Steven Lysonski, Richard W. Pollay	42
14	Insights Into Consumer Behavior From Historical Studies of Advertising 1987 ·ACR North American Advances ·Richard W. Pollay	1
15	It's the Thought That Counts: a Case Study in Xmas Excesses 1987 ·ACR North American Advances ·Richard W. Pollay	12
16	The History of Advertising Archives: Confessions of a Professional Pac-Rat 1987 ·ACR North American Advances ·Richard W. Pollay	1
17	The Subsiding Sizzle: Shifting Strategies in Print Advertising, 1900-1980 1985 ·Journal of Marketing ·Richard W. Pollay	9
18	Materialism and Magazine Advertising During the Twentieth Century 1985 ·ACR North American Advances ·Russell W. Belk, Richard W. Pollay	27
19	Maintaining Archives for the History of Advertising. 1978 ·Special libraries ·Richard W. Pollay	4
20	The Importance, and the Problems, of Writing the History of Advertising, 1977 ·Annals of the Academy of Medicine Singapore ·Richard W. Pollay	9

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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