Kenneth R. Lord
- Marketing top 0.2%
- Sociology and Political Science top 1%
- Organizational Behavior and Human Resource Management top 2%
- Literature and Literary Theory top 1%
- Information Systems and Management top 1%
- Co-authors
- Sanjay PutrevuPola B. GuptaPeter R. DicksonH. Rao UnnavaPaul W. MiniardSunil BhatlaRobert E. BurnkrantPaul Sauer
- Topics
- Silicon and Solar Cell Technologies (26 papers)Thin-Film Transistor Technologies (26 papers)Consumer Behavior in Brand Consumption and Identification (22 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Partner nations
- United StatesCanadaHong Kong
In The Last Decade
Kenneth R. Lord
60 papers receiving 2.3k citations
Peers
Comparison fields: 5 of 107
- Marketing 1.8k
- Sociology and Political Science 1.3k
- Organizational Behavior and Human Resource Management 492
- Literature and Literary Theory 334
- Information Systems and Management 280
Countries citing papers authored by Kenneth R. Lord
This map shows the geographic impact of Kenneth R. Lord's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kenneth R. Lord with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kenneth R. Lord more than expected).
Fields of papers citing papers by Kenneth R. Lord
This network shows the impact of papers produced by Kenneth R. Lord. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kenneth R. Lord. The network helps show where Kenneth R. Lord may publish in the future.
Co-authorship network of co-authors of Kenneth R. Lord
This figure shows the co-authorship network connecting the top 25 collaborators of Kenneth R. Lord. A scholar is included among the top collaborators of Kenneth R. Lord based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kenneth R. Lord. Kenneth R. Lord is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 9 | |
| 2 | 0 | |
| 3 | 0 | |
| 4 | 67 | |
| 5 | The Effects of Informational and Transformational Motivations on Responses toward Celebrity Endorsements | 2 |
| 6 | 2 | |
| 7 | Religious Influence on Consumer Behavior: Classification and Measurement | 6 |
| 8 | 40 | |
| 9 | On the mechanism of light-induced open-circuit voltage increase in mixed-phase hydrogenated silicon solar cells | 3 |
| 10 | Microcrystalline silicon solar cells made using RF, MVHF, and microwave at various deposition rates | 6 |
| 11 | Differences in Normative and Informational Social Influence | 41 |
| 12 | 20 | |
| 13 | Consumer Grocery Search: Dimensions and Segments | 3 |
| 14 | 32 | |
| 15 | Communication Strategies to Counter Deceptive Advertising | 1 |
| 16 | Attention versus distraction: The interactive effect of program involvement | 18 |
| 17 | A Multiphase Thought Elicitation Coding Scheme For Cognitive Response Analysis | 11 |
| 18 | 326 | |
| 19 | Some Central and Peripheral Thoughts on the Routes to Persuasion | 18 |
| 20 | Television Program Elaboration Effects on Commercial Processing | 13 |
About Kenneth R. Lord
Kenneth R. Lord is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Literature and Literary Theory, having authored 65 papers that have together received 2.7k indexed citations. Recurring topics across this work include Silicon and Solar Cell Technologies (26 papers), Thin-Film Transistor Technologies (26 papers) and Consumer Behavior in Brand Consumption and Identification (22 papers). The work is most often cited by research in Marketing (1.8k citations), Organizational Behavior and Human Resource Management (492 citations) and Information Systems and Management (280 citations). Kenneth R. Lord has collaborated with scholars based in United States, Canada and Hong Kong. Frequent co-authors include Sanjay Putrevu, Pola B. Gupta, Peter R. Dickson, H. Rao Unnava, Paul W. Miniard, Sunil Bhatla, Robert E. Burnkrant, Paul Sauer, Myung‐Soo Lee and Jeffrey Yang. Their work appears in journals such as Applied Physics Letters, Journal of Consumer Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.