Noël Capon

5.0k total citations · 1 hit paper
65 papers, 3.6k citations indexed

About

Noël Capon is a scholar working on Marketing, Strategy and Management and Management Science and Operations Research. According to data from OpenAlex, Noël Capon has authored 65 papers receiving a total of 3.6k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 8 papers in Strategy and Management and 7 papers in Management Science and Operations Research. Recurrent topics in Noël Capon's work include Marketing and Advertising Strategies (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (6 papers). Noël Capon is often cited by papers focused on Marketing and Advertising Strategies (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (6 papers). Noël Capon collaborates with scholars based in United States, Australia and Germany. Noël Capon's co-authors include John U. Farley, Scott Hoenig, James M. Hulbert, Rashi Glazer, Richard J. Lutz, Deanna Kuhn, James R. Bettman, Gavan J. Fitzsimons, Russ Alan Prince and Donald R. Lehmann and has published in prestigious journals such as Academy of Management Review, Journal of Marketing and Strategic Management Journal.

In The Last Decade

Noël Capon

61 papers receiving 3.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Determinants of Financial Performance: A Meta-Analysis

1990 861 citations Noël Capon et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Noël Capon United States	27	1.4k	952	757	698	597	65	3.6k
Raji Srinivasan United States	28	1.4k 1.1×	1.4k 1.4×	716 0.9×	692 1.0×	793 1.3×	49	3.8k
Roger A. Kerin United States	23	1.1k 0.8×	1.1k 1.2×	378 0.5×	613 0.9×	446 0.7×	67	3.2k
Allen M. Weiss United States	23	1.7k 1.2×	1.2k 1.2×	242 0.3×	422 0.6×	1.1k 1.8×	31	3.4k
Carl P. Zeithaml United States	26	2.0k 1.5×	427 0.4×	1.1k 1.4×	452 0.6×	1.1k 1.8×	40	3.7k
Donald D. Bergh United States	31	2.1k 1.5×	444 0.5×	1.6k 2.2×	679 1.0×	1.1k 1.8×	55	4.3k
Robin Wensley United Kingdom	22	2.4k 1.8×	1.2k 1.2×	392 0.5×	457 0.7×	1.5k 2.5×	60	4.3k
Sanjay Jain United States	31	1.5k 1.1×	1.6k 1.7×	483 0.6×	972 1.4×	576 1.0×	83	4.3k
Tasadduq A. Shervani United States	16	2.2k 1.6×	1.8k 1.9×	731 1.0×	418 0.6×	2.3k 3.8×	19	5.0k
Peter N. Golder United States	18	1.2k 0.9×	914 1.0×	324 0.4×	722 1.0×	462 0.8×	27	2.7k
Eli Jones United States	34	1.3k 1.0×	1.3k 1.4×	668 0.9×	458 0.7×	2.4k 4.0×	65	5.3k

Countries citing papers authored by Noël Capon

Since Specialization

Citations

This map shows the geographic impact of Noël Capon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Noël Capon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Noël Capon more than expected).

Fields of papers citing papers by Noël Capon

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Noël Capon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Noël Capon. The network helps show where Noël Capon may publish in the future.

Co-authorship network of co-authors of Noël Capon

This figure shows the co-authorship network connecting the top 25 collaborators of Noël Capon. A scholar is included among the top collaborators of Noël Capon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Noël Capon. Noël Capon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Capon, Noël. (2019). Strategic marketing: the six imperatives. The business & management collection.. 2019(10). e1004784–e1004784. 1 indexed citations

2.

Capon, Noël & Frank M. Go. (2016). Frameworks for Market Strategy: European Edition. 1 indexed citations

3.

Capon, Noël & James M. Hulbert. (2001). Marketing management in the 21st century. Prentice Hall eBooks. 15 indexed citations

4.

Capon, Noël. (2001). Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset. Medical Entomology and Zoology. 6 indexed citations

5.

Capon, Noël. (1992). The Marketing of Financial Services: A Book of Cases. Medical Entomology and Zoology. 1 indexed citations

6.

Capon, Noël & Rashi Glazer. (1987). Marketing and Technology: A Strategic Coalignment. Journal of Marketing. 51(3). 1–14. 280 indexed citations

7.

Capon, Noël & Rashi Glazer. (1987). Marketing and Technology: A Strategic Coalignment. Journal of Marketing. 51(3). 1–1. 121 indexed citations

8.

Capon, Noël & Richard J. Lutz. (1983). The Marketing of Consumer Information. Journal of Marketing. 47(3). 108–112. 10 indexed citations

9.

Capon, Noël & Richard J. Lutz. (1983). The Marketing of Consumer Information. Journal of Marketing. 47(3). 108–108. 5 indexed citations

10.

Capon, Noël. (1981). Marketing Strategy Differences between State and Privately Owned Corporations: An Exploratory Analysis. Journal of Marketing. 45(2). 11–18. 21 indexed citations

11.

Capon, Noël & Deanna Kuhn. (1980). A Developmental Study of Consumer Information-Processing Strategies. Journal of Consumer Research. 7(3). 225–225. 35 indexed citations

12.

Capon, Noël & Debra L. Scammon. (1979). Advertising Agency Decisions: An Analytic Treatment. 2(1). 35–52. 3 indexed citations

13.

Capon, Noël & Richard J. Lutz. (1979). A Model and Methodology for the Development of Consumer Information Programs. Journal of Marketing. 43(1). 58–67. 36 indexed citations

14.

Capon, Noël & Richard J. Lutz. (1979). A Model and Methodology for the Development of Consumer Information Programs. Journal of Marketing. 43(1). 58–58. 13 indexed citations

15.

Capon, Noël & Deanna Kuhn. (1979). Logical reasoning in the supermarket: Adult females' use of a proportional reasoning strategy in an everyday context.. Developmental Psychology. 15(4). 450–452. 43 indexed citations

16.

Capon, Noël & James M. Hulbert. (1976). Interpersonal Interaction and Persuasion Processes: an Overview. ACR North American Advances. 1 indexed citations

17.

Bettman, James R., Noël Capon, & Richard J. Lutz. (1975). A Multimethod Approach to Validating Multi-Attribute Attitude Models. ACR North American Advances. 4 indexed citations

18.

Bettman, James R., Noël Capon, & Richard J. Lutz. (1975). Information Processing in Attitude Formation and Change. Communication Research. 2(3). 267–278. 8 indexed citations

19.

Capon, Noël. (1975). Persuasive effects of sales messages developed from interaction process analysis.. Journal of Applied Psychology. 60(2). 238–244. 12 indexed citations

20.

Bettman, James R., Noël Capon, & Richard J. Lutz. (1975). Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity. Journal of Consumer Research. 1(4). 1–1. 252 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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