Mark Bergen

7.3k citations
57 papers · 4.9k indexed · 1 hit paper · h-index 32

Mark Bergen

56 papers receiving 4.4k citations

Hit Papers

Agency Relationships in Marketing: A Review of the Implic...7771992202620032014250500750

Peers

Mark Bergen
Comparison fields: 5 of 103
  • Marketing 1.8k
  • Strategy and Management 2.3k
  • Management Information Systems 1.2k
  • Organizational Behavior and Human Resource Management 814
  • Tourism, Leisure and Hospitality Management 103
Replace Shantanu Dutta with:
Shantanu Dutta United States
Anne T. Coughlan United States
Wujin Chu South Korea
Benjamin Klein United States
Sundar G. Bharadwaj United States
Rajshekhar G. Javalgi United States
Douglas W. Vorhies United States
Marnik G. Dekimpe Netherlands
Nigel F. Piercy United Kingdom
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Mark Bergen relative to Shantanu Dutta United States Shantanu Dutta's profile →
Citations per field
00.5×1.6×
Shantanu Dutta · 1×
Citations per year

Countries citing papers authored by Mark Bergen

Since Specialization
Citations

This map shows the geographic impact of Mark Bergen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Bergen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Bergen more than expected).

Fields of papers citing papers by Mark Bergen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Bergen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Bergen. The network helps show where Mark Bergen may publish in the future.

Co-authorship network

The 25 scholars most cited alongside Mark Bergen, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Mark Bergen Line = papers co-authored together Mark Bergen links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1
Beyond the Hype of Frictionless Markets: Evidence of Heterogeneity in Price Rigidity on the Internet
20092
2 20093
3 200926
4 200845
5 200680
6 200644
7 200517
8 20055
9
Pricing as a Strategic Capability
200358
10 200340
11 200317
12 2002151
13 200286
14
Pricing process as a capability : a case study
20019
15 199969
16 1999108
17 199839
18
The magnitude of menu costs
199721
19 199541
20
Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theoriesbreakdown →
1992777

About Mark Bergen

Mark Bergen is a scholar working on Marketing, Economics and Econometrics, Strategy and Management, General Economics, Econometrics and Finance and Tourism, Leisure and Hospitality Management, having authored 57 papers that have together received 4.9k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (33 papers), Merger and Competition Analysis (17 papers), Economics of Agriculture and Food Markets (15 papers), Digital Platforms and Economics (8 papers), Auction Theory and Applications (6 papers), Business Strategy and Innovation (5 papers), Economic Theory and Institutions (5 papers) and Monetary Policy and Economic Impact (5 papers). The work is most often cited by research in Marketing (1.8k citations), Strategy and Management (2.3k citations), Management Information Systems (1.2k citations), Organizational Behavior and Human Resource Management (814 citations) and Tourism, Leisure and Hospitality Management (103 citations). Mark Bergen has collaborated with scholars based in United States, Israel and Canada. Frequent co-authors include Shantanu Dutta, Orville C. Walker, Margaret A. Peteraf, Mark Zbaracki, Daniel Lévy, Ananth V. Iyer, George John, Shantanu Dutta, Jan B. Heide and Mark Ritson. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, Managerial and Decision Economics, Marketing Science and Strategic Management Journal.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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