Peter N. Golder

3.7k total citations · 3 hit papers
27 papers, 2.7k citations indexed

About

Peter N. Golder is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Peter N. Golder has authored 27 papers receiving a total of 2.7k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 10 papers in Management Science and Operations Research and 6 papers in Economics and Econometrics. Recurrent topics in Peter N. Golder's work include Innovation Diffusion and Forecasting (10 papers), Consumer Market Behavior and Pricing (9 papers) and Management and Marketing Education (4 papers). Peter N. Golder is often cited by papers focused on Innovation Diffusion and Forecasting (10 papers), Consumer Market Behavior and Pricing (9 papers) and Management and Marketing Education (4 papers). Peter N. Golder collaborates with scholars based in United States, Australia and Netherlands. Peter N. Golder's co-authors include Gerard J. Tellis, Debanjan Mitra, Christine Moorman, Jonathan D. Bohlmann, Marnik G. Dekimpe, Joseph W. Alba, Jake An, Harald J. van Heerde, Rachel Shacham and Debanjan Mitra and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Peter N. Golder

27 papers receiving 2.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Pioneer Advantage: Marketing Logic or Marketing Legend?

1993 511 citations Peter N. Golder, Gerard J. Tellis Journal of Marketing Research profile →
What is Quality? An Integrative Framework of Processes and States

2012 395 citations Peter N. Golder, Debanjan Mitra et al. Journal of Marketing profile →
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

2022 116 citations Peter N. Golder, Marnik G. Dekimpe et al. Journal of Marketing profile →

Peers

Peter N. Golder

SM

MARKE

MSOR

EE

SPS

Roger A. Kerin United States

Gurumurthy Kalyanaram United States

Rebecca J. Slotegraaf United States

Shuba Srinivasan United States

Alina Sorescu United States

Kuen‐Hung Tsai Taiwan

Mark Zbaracki United States

Noël Capon United States

Raji Srinivasan United States

Mary Lambkin Ireland

Roger A. Kerin United States

Peter N. Golder

1.1k ×1.0

SM

1.1k ×1.2

MARKE

540 ×0.7

MSOR

613 ×0.8

EE

884 ×1.8

SPS

Citations per year, relative to Peter N. Golder Peter N. Golder (= 1×) peers Roger A. Kerin

Countries citing papers authored by Peter N. Golder

Since Specialization

Citations

This map shows the geographic impact of Peter N. Golder's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peter N. Golder with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peter N. Golder more than expected).

Fields of papers citing papers by Peter N. Golder

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Peter N. Golder. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peter N. Golder. The network helps show where Peter N. Golder may publish in the future.

Co-authorship network of co-authors of Peter N. Golder

This figure shows the co-authorship network connecting the top 25 collaborators of Peter N. Golder. A scholar is included among the top collaborators of Peter N. Golder based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Peter N. Golder. Peter N. Golder is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Golder, Peter N., et al.. (2022). Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation. Journal of Marketing. 87(3). 319–336. 116 indexed citations breakdown →

2.

Pang, Jun, Angela Xia Liu, & Peter N. Golder. (2022). Critics’ conformity to consumers in movie evaluation. Journal of the Academy of Marketing Science. 50(4). 864–887. 9 indexed citations

3.

Golder, Peter N. & Debanjan Mitra. (2018). Handbook of Research on New Product Development. Edward Elgar Publishing eBooks. 29 indexed citations

4.

Golder, Peter N., Debanjan Mitra, & Christine Moorman. (2018). Incorporating Quality Considerations in Merger Analysis:. The Antitrust Bulletin. 63(2). 222–236. 1 indexed citations

5.

Golder, Peter N., Dmitri G. Markovitch, & Jonathan O’Brien. (2017). When do investors reward acquisitions and divestitures? The contrasting implications of normative and behavioral economic theories. Managerial and Decision Economics. 39(2). 226–239. 2 indexed citations

6.

Mitra, Debanjan & Peter N. Golder. (2008). Does Academic Research Help or Hurt MBA Programs?. Journal of Marketing. 72(5). 31–49. 14 indexed citations

7.

Golder, Peter N., Rachel Shacham, & Debanjan Mitra. (2008). Findings—Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?. Marketing Science. 28(1). 166–179. 53 indexed citations

8.

Mitra, Debanjan & Peter N. Golder. (2008). Does Academic Research Help or Hurt MBA Programs?. Journal of Marketing. 72(5). 31–49. 33 indexed citations

9.

Tellis, Gerard J., Peter N. Golder, & Joseph A. Foster. (2006). Predicting Sales Takeoff for Whirlpool's New Personal Valet. SSRN Electronic Journal. 20 indexed citations

10.

Mitra, Debanjan & Peter N. Golder. (2006). How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries. Marketing Science. 25(3). 230–247. 202 indexed citations

11.

Golder, Peter N. & Gerard J. Tellis. (2004). Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle. Marketing Science. 23(2). 207–218. 18 indexed citations

12.

Mitra, Debanjan & Peter N. Golder. (2002). Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing. Journal of Marketing Research. 39(3). 350–365. 192 indexed citations

13.

Golder, Peter N.. (2000). Insights from senior executives about innovation in international markets. Journal of Product Innovation Management. 17(5). 326–340. 31 indexed citations

14.

Golder, Peter N.. (2000). Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability. Journal of Marketing Research. 37(2). 156–172. 232 indexed citations

15.

Golder, Peter N. & Gerard J. Tellis. (1998). Beyond diffusion: an affordability model of the growth of new consumer durables. Journal of Forecasting. 17(34). 259–280. 10 indexed citations

16.

Golder, Peter N. & Gerard J. Tellis. (1998). Beyond diffusion: an affordability model of the growth of new consumer durables. Journal of Forecasting. 17(3-4). 259–280. 71 indexed citations

17.

Golder, Peter N. & Gerard J. Tellis. (1997). Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables. Marketing Science. 16(3). 256–270. 235 indexed citations

18.

Tellis, Gerard J. & Peter N. Golder. (1996). First to Market, First to Fail? Real Causes of Enduring Market Leadership. SSRN Electronic Journal. 37(2). 65–75. 65 indexed citations

19.

Golder, Peter N. & Gerard J. Tellis. (1993). Pioneer Advantage: Marketing Logic or Marketing Legend?. Journal of Marketing Research. 30(2). 158–158. 511 indexed citations breakdown →

20.

Golder, Peter N. & Gerard J. Tellis. (1992). Do pioneers really have long-term advantages? : a historical analysis. Marketing Science Institute eBooks. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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