Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
19891.7k citationsScott MacKenzie, Richard J. LutzJournal of Marketingprofile →
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
19861.5k citationsScott MacKenzie, Richard J. Lutz et al.profile →
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
1989931 citationsScott MacKenzie, Richard J. LutzJournal of Marketingprofile →
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
2009918 citationsRichard J. Lutz et al.Journal of Marketingprofile →
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
1986850 citationsScott MacKenzie, Richard J. Lutz et al.profile →
Peers — A (Enhanced Table)
Peers by citation overlap · career bar shows stage (early→late)
cites ·
hero ref
Countries citing papers authored by Richard J. Lutz
Since
Specialization
Citations
This map shows the geographic impact of Richard J. Lutz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard J. Lutz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard J. Lutz more than expected).
This network shows the impact of papers produced by Richard J. Lutz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard J. Lutz. The network helps show where Richard J. Lutz may publish in the future.
Co-authorship network of co-authors of Richard J. Lutz
This figure shows the co-authorship network connecting the top 25 collaborators of Richard J. Lutz.
A scholar is included among the top collaborators of Richard J. Lutz based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Richard J. Lutz. Richard J. Lutz is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
All Works
20 of 20 papers shown
1.
Sheth, Jagdish N., Richard J. Lutz, Michael J. Houston, Peter L. Wright, & Harold H. Kassarjian. (2010). Consumer behavior : conceptual foundations. Sage eBooks.
2.
Holden, Stephen & Richard J. Lutz. (1992). Ask Not What the Brand Can Evoke; Ask What Can Evoke the Brand?. ACR North American Advances. 19.49 indexed citations
3.
Lutz, Richard J.. (1989). Presidential Address Positivism, Naturalism and Pluralism in Consumer Research: Paradigms in Paradise. ACR North American Advances.21 indexed citations
4.
MacKenzie, Scott & Richard J. Lutz. (1989). An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context. Journal of Marketing. 53(2). 48–65.1745 indexed citations breakdown →
5.
Areni, Charles S. & Richard J. Lutz. (1988). The Role of Argument Quality in the Elaboration Likelihood Model. Research Online (University of Wollongong). 197.83 indexed citations
6.
Lutz, Richard J., et al.. (1988). Intergenerational Influences in the Formation of Consumer Attitudes and Beliefs About the Marketplace: Mothers and Daughters. ACR North American Advances.73 indexed citations
7.
Houston, Michael J. & Richard J. Lutz. (1985). Marketing communications : theory and research.19 indexed citations
8.
Lutz, Richard J., Scott MacKenzie, & George E. Belch. (1983). Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences. ACR North American Advances.358 indexed citations
Belch, George E. & Richard J. Lutz. (1982). A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance. Marketing Science Institute eBooks.3 indexed citations
11.
Lutz, Richard J.. (1980). On Getting Situated: the Role of Situational Factors in Consumer Research. ACR North American Advances.5 indexed citations
12.
Lutz, Richard J.. (1979). Consumer Gift-Giving: Opening the Black Box. ACR North American Advances.7 indexed citations
13.
Lutz, Kathy A. & Richard J. Lutz. (1978). Imagery-Eliciting Strategies: Review and Implications of Research. ACR North American Advances.99 indexed citations
14.
Lutz, Richard J.. (1978). A Functional Approach to Consumer Attitude Research. ACR North American Advances.11 indexed citations
15.
Lutz, Richard J. & John L. Swasy. (1977). Integrating Cognitive Structure and Cognitive Response Approaches to Monitoring Communications Effects. ACR North American Advances.32 indexed citations
16.
Lutz, Richard J.. (1976). Conceptual and Operational Issues in the Extended Fishbein Model. ACR North American Advances.18 indexed citations
17.
Lutz, Richard J., et al.. (1976). Situational Influence in Interpersonal Persuasion. ACR North American Advances.15 indexed citations
18.
Bettman, James R., Noël Capon, & Richard J. Lutz. (1975). A Multimethod Approach to Validating Multi-Attribute Attitude Models. ACR North American Advances.4 indexed citations
19.
Lutz, Richard J., et al.. (1975). The Psychological Situation As a Determinant of Consumer Behavior. ACR North American Advances.60 indexed citations
20.
Lutz, Richard J., et al.. (1974). An Exploration of the Effects of Perceived Social and Performance Risk on Consumer Information Acquisition. ACR North American Advances.131 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.