Shaphali Gupta

1.6k total citations · 1 hit paper
21 papers, 1.1k citations indexed

About

Shaphali Gupta is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Shaphali Gupta has authored 21 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 10 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Shaphali Gupta's work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers). Shaphali Gupta is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers). Shaphali Gupta collaborates with scholars based in India, United States and United Kingdom. Shaphali Gupta's co-authors include Vikas Kumar, V. Kumar, Bharath Rajan, Ilaria Dalla Pozza, Divya Ramachandran, Anita Pansari, Tammo H.A. Bijmolt, S. Arunachalam, Rajan Varadarajan and Michael Haenlein and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of the Academy of Marketing Science.

In The Last Decade

Shaphali Gupta

17 papers receiving 1000 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Customer engagement in service

2017 347 citations V. Kumar, Bharath Rajan et al. Journal of the Academy of Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Shaphali Gupta India	12	554	553	329	183	178	21	1.1k
Roberto Mora Cortez Denmark	14	348 0.6×	411 0.7×	310 0.9×	137 0.7×	312 1.8×	29	966
Francesca Cabiddu Italy	17	504 0.9×	571 1.0×	263 0.8×	144 0.8×	195 1.1×	53	1.1k
Jonathan Z. Zhang United States	15	529 1.0×	463 0.8×	231 0.7×	141 0.8×	155 0.9×	22	991
María Pilar Martínez‐Ruiz Spain	20	761 1.4×	706 1.3×	429 1.3×	155 0.8×	153 0.9×	105	1.5k
Siddharth S. Singh United States	10	932 1.7×	699 1.3×	469 1.4×	223 1.2×	258 1.4×	19	1.4k
Loïc Plé France	10	853 1.5×	526 1.0×	592 1.8×	116 0.6×	203 1.1×	20	1.4k
Amjad Shamim Malaysia	21	659 1.2×	615 1.1×	445 1.4×	204 1.1×	190 1.1×	62	1.3k
Matilda Dorotić Norway	9	947 1.7×	634 1.1×	617 1.9×	202 1.1×	228 1.3×	16	1.4k
Geoff Lancaster United Kingdom	20	459 0.8×	430 0.8×	431 1.3×	195 1.1×	330 1.9×	62	1.2k
Kumar Rakesh Ranjan India	15	957 1.7×	775 1.4×	643 2.0×	195 1.1×	257 1.4×	29	1.5k

Countries citing papers authored by Shaphali Gupta

Since Specialization

Citations

This map shows the geographic impact of Shaphali Gupta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shaphali Gupta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shaphali Gupta more than expected).

Fields of papers citing papers by Shaphali Gupta

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shaphali Gupta. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shaphali Gupta. The network helps show where Shaphali Gupta may publish in the future.

Co-authorship network of co-authors of Shaphali Gupta

This figure shows the co-authorship network connecting the top 25 collaborators of Shaphali Gupta. A scholar is included among the top collaborators of Shaphali Gupta based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shaphali Gupta. Shaphali Gupta is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Gupta, Shaphali, et al.. (2025). Dynamic AI ‐Embedded Super App: A Design‐Based Process Innovation for Customer Engagement and Value Creation. Journal of Product Innovation Management. 43(1). 99–124.

Kumar, Vikas, Bharath Rajan, & Shaphali Gupta. (2024). Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view. Journal of Business Research. 188. 115114–115114. 2 indexed citations

Kumar, V., et al.. (2024). Generative AI in Marketing: Promises, Perils, and Public Policy Implications. Journal of Public Policy & Marketing. 44(3). 309–331. 6 indexed citations

Gupta, Shaphali, et al.. (2023). Design Thinking Approach in International Markets: Implications for the Movie Industry. AIB Insights. 24(1).

Sood, Ashish, Vikas Kumar, & Shaphali Gupta. (2023). Modeling the antecedents of multi-generational services adoption behavior of clients across countries: The role of mindset metrics. Journal of International Business Studies. 54(9). 1661–1686. 3 indexed citations

Sood, Ashish, Shaphali Gupta, & Vikas Kumar. (2023). Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement. Journal of International Marketing. 31(2). 43–63. 2 indexed citations

Khan, Huda, Shaphali Gupta, Vikas Kumar, & Binay Kumar. (2023). Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies. Industrial Marketing Management. 115. 198–213. 20 indexed citations

Gupta, Shaphali, Shiv Ganesh, & Anjala S. Krishen. (2022). The role of creativity and culture for transformational management in a changing world. Journal of Business Research. 160. 113557–113557.

Varadarajan, Rajan, et al.. (2021). Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. International Journal of Research in Marketing. 39(2). 482–501. 92 indexed citations

10.

Gupta, Shaphali & Divya Ramachandran. (2021). Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach. Journal of Retailing. 97(4). 597–620. 79 indexed citations

11.

Gupta, Shaphali, et al.. (2020). Digital Analytics: Modeling for Insights and New Methods . Journal of Interactive Marketing. 51(1). 26–43. 121 indexed citations

12.

Kumar, Vijay, et al.. (2020). Prevention- Versus Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study Using Functional Data Analysis. Journal of International Marketing. 29(1). 1–22. 12 indexed citations

13.

Gupta, Shaphali, et al.. (2019). New-age technologies-driven social innovation: What, how, where, and why?. Industrial Marketing Management. 89. 499–516. 64 indexed citations

14.

Gupta, Shaphali. (2019). Understanding the feasibility and value of grassroots innovation. Journal of the Academy of Marketing Science. 48(5). 941–965. 42 indexed citations

15.

Malodia, Suresh, Shaphali Gupta, & Anand Jaiswal. (2019). Reverse innovation: a conceptual framework. Journal of the Academy of Marketing Science. 48(5). 1009–1029. 34 indexed citations

16.

Gupta, Shaphali, Anita Pansari, & Vikas Kumar. (2017). Global Customer Engagement. Journal of International Marketing. 26(1). 4–29. 116 indexed citations

17.

Kumar, V., Bharath Rajan, Shaphali Gupta, & Ilaria Dalla Pozza. (2017). Customer engagement in service. Journal of the Academy of Marketing Science. 47(1). 138–160. 347 indexed citations breakdown →

18.

Kumar, V., Amalesh Sharma, & Shaphali Gupta. (2017). Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches. Journal of the Academy of Marketing Science. 45(2). 164–185. 24 indexed citations

19.

Kumar, Vikas & Shaphali Gupta. (2016). Conceptualizing the Evolution and Future of Advertising. Journal of Advertising. 45(3). 302–317. 126 indexed citations

20.

Gupta, Shaphali. (2015). Effect of Shopping Value on Service Convenience, Satisfaction and Customer Loyalty: a Conceptual Framework. 10. 78–85. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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