Chiranjeev Kohli

2.6k total citations
34 papers, 1.7k citations indexed

About

Chiranjeev Kohli is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Chiranjeev Kohli has authored 34 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 12 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Chiranjeev Kohli's work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (11 papers) and Consumer Market Behavior and Pricing (9 papers). Chiranjeev Kohli is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (11 papers) and Consumer Market Behavior and Pricing (9 papers). Chiranjeev Kohli collaborates with scholars based in United States and Canada. Chiranjeev Kohli's co-authors include Lance Leuthesser, Rajneesh Suri, Katrin R. Harich, Kent B. Monroe, Neil Granitz, Shaun Pichler, Anuj Pal Kapoor, Douglas W. LaBahn, Steven Chen and Rajesh V. Manchanda and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Industrial Marketing Management.

In The Last Decade

Chiranjeev Kohli

33 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Chiranjeev Kohli United States 22 975 648 428 327 131 34 1.7k
Yeqing Bao United States 19 919 0.9× 533 0.8× 424 1.0× 380 1.2× 142 1.1× 31 1.7k
Elfriede Penz Austria 21 865 0.9× 657 1.0× 313 0.7× 430 1.3× 134 1.0× 53 1.8k
Lalita A. Manrai United States 20 1.1k 1.1× 612 0.9× 307 0.7× 309 0.9× 194 1.5× 60 1.8k
Kiran Karande United States 21 739 0.8× 452 0.7× 500 1.2× 304 0.9× 136 1.0× 48 1.5k
Mário Augusto Portugal 22 687 0.7× 767 1.2× 598 1.4× 414 1.3× 130 1.0× 75 1.9k
John O’Shaughnessy United States 18 932 1.0× 525 0.8× 472 1.1× 363 1.1× 197 1.5× 57 1.9k
William K. Darley United States 21 1.1k 1.1× 822 1.3× 419 1.0× 182 0.6× 125 1.0× 48 1.9k
Henrik Sattler Germany 20 1.5k 1.6× 903 1.4× 521 1.2× 305 0.9× 127 1.0× 55 2.1k
Mike Molesworth United Kingdom 21 624 0.6× 761 1.2× 250 0.6× 178 0.5× 110 0.8× 54 2.0k
Víctor Iglesias Argüelles Spain 23 1.1k 1.1× 733 1.1× 972 2.3× 359 1.1× 108 0.8× 63 2.0k

Countries citing papers authored by Chiranjeev Kohli

Since Specialization
Citations

This map shows the geographic impact of Chiranjeev Kohli's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chiranjeev Kohli with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chiranjeev Kohli more than expected).

Fields of papers citing papers by Chiranjeev Kohli

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Chiranjeev Kohli. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chiranjeev Kohli. The network helps show where Chiranjeev Kohli may publish in the future.

Co-authorship network of co-authors of Chiranjeev Kohli

This figure shows the co-authorship network connecting the top 25 collaborators of Chiranjeev Kohli. A scholar is included among the top collaborators of Chiranjeev Kohli based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Chiranjeev Kohli. Chiranjeev Kohli is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Dass, Mayukh, et al.. (2023). An Investigation Into Slogan Design On Creating Slogan–Brand Alignment. Journal of Advertising Research. 63(1). 43–60. 7 indexed citations
2.
Kohli, Chiranjeev & Mohammad Reza Habibi. (2022). The mysterious world of airline pricing: innovative practices and strategies for profit. Journal of Business Strategy. 44(3). 153–160. 2 indexed citations
3.
Pichler, Shaun, Chiranjeev Kohli, & Neil Granitz. (2021). DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation. Business Horizons. 64(5). 599–610. 118 indexed citations
4.
Habibi, Mohammad Reza & Chiranjeev Kohli. (2021). The sharing economy: a hedge against recession setbacks. Journal of Business Strategy. 43(4). 239–246. 3 indexed citations
5.
Kohli, Chiranjeev, et al.. (2015). Online video modules for improvement in student learning. Journal of Education for Business. 91(1). 19–22. 29 indexed citations
6.
Dass, Mayukh, et al.. (2014). A study of the antecedents of slogan liking. Journal of Business Research. 67(12). 2504–2511. 21 indexed citations
7.
Kohli, Chiranjeev, Rajneesh Suri, & Anuj Pal Kapoor. (2014). Will social media kill branding?. Business Horizons. 58(1). 35–44. 109 indexed citations
8.
Kohli, Chiranjeev, et al.. (2014). Who pays the price for loyalty? The role of self-consciousness. Journal of Product & Brand Management. 23(4/5). 362–371. 5 indexed citations
9.
Kohli, Chiranjeev, et al.. (2013). Are You in Good Hands?. Journal of Advertising Research. 53(1). 31–42. 35 indexed citations
10.
Kohli, Chiranjeev, et al.. (2013). The comparative influence of manufacturer and retailer brands on customers' purchase behavior. Journal of Product & Brand Management. 22(3). 208–217. 10 indexed citations
11.
Kohli, Chiranjeev & Rajneesh Suri. (2011). The price is right? Guidelines for pricing to enhance profitability. Business Horizons. 54(6). 563–573. 23 indexed citations
12.
Kohli, Chiranjeev, et al.. (2010). Can brand image move upwards after Sideways? A strategic approach to brand placements. Business Horizons. 54(1). 41–49. 13 indexed citations
13.
Kohli, Chiranjeev, Lance Leuthesser, & Rajneesh Suri. (2007). Got slogan? Guidelines for creating effective slogans. Business Horizons. 50(5). 415–422. 82 indexed citations
14.
Kohli, Chiranjeev, Katrin R. Harich, & Lance Leuthesser. (2004). Creating brand identity: a study of evaluation of new brand names. Journal of Business Research. 58(11). 1506–1515. 80 indexed citations
15.
Kohli, Chiranjeev & Rajneesh Suri. (2002). Creating effective logos: Insights from theory and practice. Business Horizons. 45(3). 58–64. 78 indexed citations
16.
Suri, Rajneesh, Rajesh V. Manchanda, & Chiranjeev Kohli. (2000). Brand evaluations: a comparison of fixed price and discounted price offers. Journal of Product & Brand Management. 9(3). 193–207. 50 indexed citations
17.
LaBahn, Douglas W. & Chiranjeev Kohli. (1997). Maintaining Client Commitment in Advertising Agency–Client Relationships. Industrial Marketing Management. 26(6). 497–508. 48 indexed citations
18.
Harich, Katrin R., et al.. (1996). The Strategic Relevance of Innovation: A Pedagogical Perspective. Journal of Education for Business. 71(5). 257–262. 1 indexed citations
19.
Kohli, Chiranjeev, et al.. (1995). A corporation by any other name …?. Business Horizons. 38(6). 29–33. 14 indexed citations
20.
Kohli, Chiranjeev & Lance Leuthesser. (1993). Product Positioning: A Comparison of Perceptual Mapping Techniques. Journal of Product & Brand Management. 2(4). 10–19. 34 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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