Suresh Malodia

1.9k total citations · 2 hit papers
25 papers, 1.3k citations indexed

About

Suresh Malodia is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Suresh Malodia has authored 25 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 9 papers in Marketing and 4 papers in Information Systems and Management. Recurrent topics in Suresh Malodia's work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers). Suresh Malodia is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers). Suresh Malodia collaborates with scholars based in India, Norway and South Africa. Suresh Malodia's co-authors include Amandeep Dhir, Doğan Gürsoy, Puneet Kaur, Mahima Mishra, Mototaka Sakashita, Zeeshan Ahmed Bhatti, Harish Kumar Singla, Nazrul Islam, Usama Awan and Armando Papa and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Suresh Malodia

23 papers receiving 1.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions

2022 364 citations Doğan Gürsoy, Suresh Malodia et al. Journal of Hospitality Marketing & Management profile →
Future of e-Government: An integrated conceptual framework

2021 166 citations Suresh Malodia, Amandeep Dhir et al. profile →

Peers

Suresh Malodia

SPS

MARKE

ISM

Alexandra Rese Germany

Teck Ming Tan Finland

Sanjeev Verma India

Frans Feldberg Netherlands

Ghazanfar Ali Abbasi Malaysia

Henner Gimpel Germany

Jeff Baker United States

Anna Makrides Cyprus

Alexander Richter Germany

Arnaud De Bruyn France

Alexandra Rese Germany

Suresh Malodia

557 ×1.2

SPS

686 ×1.9

MARKE

595 ×2.4

ISM

333 ×1.5

296 ×1.3

Citations per year, relative to Suresh Malodia Suresh Malodia (= 1×) peers Alexandra Rese

Countries citing papers authored by Suresh Malodia

Since Specialization

Citations

This map shows the geographic impact of Suresh Malodia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Suresh Malodia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Suresh Malodia more than expected).

Fields of papers citing papers by Suresh Malodia

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Suresh Malodia. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Suresh Malodia. The network helps show where Suresh Malodia may publish in the future.

Co-authorship network of co-authors of Suresh Malodia

This figure shows the co-authorship network connecting the top 25 collaborators of Suresh Malodia. A scholar is included among the top collaborators of Suresh Malodia based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Suresh Malodia. Suresh Malodia is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Kromidha, Endrit, Babak Taheri, Sascha Kraus, & Suresh Malodia. (2025). The metaverse as an opportunity for entrepreneurship and innovation. The International Journal of Entrepreneurship and Innovation. 26(1). 3–11. 3 indexed citations

Malodia, Suresh, et al.. (2025). Nykaa ruling social media platform with UGC campaigns. Emerald Emerging Markets Case Studies. 15(1). 1–31.

Malodia, Suresh, Raffaele Filieri, Tobias Otterbring, & Amandeep Dhir. (2024). Unlocking Social Media Success: How Prosumers Drive Brand Engagement through Authentic Conversations with Consumers. British Journal of Management. 35(4). 2197–2212. 7 indexed citations

Malodia, Suresh, Tobias Otterbring, Babak Taheri, & Amandeep Dhir. (2024). How Negative Framing Affects VR Tourism Adoption: Exploring the Role of Travel Anxiety During Crisis Events. Journal of Travel Research. 64(5). 1121–1140. 7 indexed citations

Otterbring, Tobias, et al.. (2023). Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses. British Journal of Management. 35(3). 1425–1448. 12 indexed citations

Malodia, Suresh, Amandeep Dhir, Safiya Mukhtar Alshibani, & Michael Christofi. (2023). Born global: antecedents and consequences of innovation capabilities. Asia Pacific Journal of Management. 42(2). 1025–1058. 4 indexed citations

Malodia, Suresh, Amandeep Dhir, Safiya Mukhtar Alshibani, & Michael Christofi. (2023). Correction to: Born global: antecedents and consequences of innovation capabilities. Asia Pacific Journal of Management. 42(2). 1059–1060. 1 indexed citations

Malodia, Suresh, Chetna Chauhan, Fauzia Jabeen, & Amandeep Dhir. (2023). Antecedents and consequences of open innovation: a conceptual framework. International Journal of Entrepreneurial Behaviour & Research. 31(2/3). 648–672. 15 indexed citations

Gürsoy, Doğan, Suresh Malodia, & Amandeep Dhir. (2022). The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions. Journal of Hospitality Marketing & Management. 31(5). 527–534. 364 indexed citations breakdown →

10.

Malodia, Suresh, Puneet Kaur, Peter Ractham, Mototaka Sakashita, & Amandeep Dhir. (2022). Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory. Journal of Business Research. 146. 605–618. 50 indexed citations

11.

Malodia, Suresh, Mahima Mishra, Monica Fait, Armando Papa, & Luca Dezi. (2022). To digit or to head? Designing digital transformation journey of SMEs among digital self-efficacy and professional leadership. Journal of Business Research. 157. 113547–113547. 116 indexed citations

12.

Malodia, Suresh, et al.. (2022). Meme marketing: How can marketers drive better engagement using viral memes?. Psychology and Marketing. 39(9). 1775–1801. 67 indexed citations

13.

Dhir, Amandeep, Suresh Malodia, Usama Awan, Mototaka Sakashita, & Puneet Kaur. (2021). Extended valence theory perspective on consumers' e-waste recycling intentions in Japan. Journal of Cleaner Production. 312. 127443–127443. 117 indexed citations

14.

Malodia, Suresh, Nazrul Islam, Puneet Kaur, & Amandeep Dhir. (2021). Why Do People Use Artificial Intelligence (AI)-Enabled Voice Assistants?. IEEE Transactions on Engineering Management. 71. 491–505. 95 indexed citations

15.

Malodia, Suresh, et al.. (2019). Why Should I Switch Off: Understanding the Barriers to Sustainable Consumption?. Vision The Journal of Business Perspective. 23(2). 134–143. 8 indexed citations

16.

Malodia, Suresh, Shaphali Gupta, & Anand Jaiswal. (2019). Reverse innovation: a conceptual framework. Journal of the Academy of Marketing Science. 48(5). 1009–1029. 34 indexed citations

17.

Malodia, Suresh, et al.. (2017). Measuring the impact of brand-celebrity personality congruence on purchase intention. Journal of Marketing Communications. 23(5). 493–512. 36 indexed citations

18.

Malodia, Suresh & Harish Kumar Singla. (2017). Using HOLSAT to evaluate satisfaction of religious tourist at sacred destinations: the case of religious travelers visiting sacred destinations in the Himalayas, India. International Journal of Culture Tourism and Hospitality Research. 11(2). 255–270. 8 indexed citations

19.

Malodia, Suresh & Harish Kumar Singla. (2016). A study of carpooling behaviour using a stated preference web survey in selected cities of India. Transportation Planning and Technology. 39(5). 538–550. 43 indexed citations

20.

Malodia, Suresh & Anand Jaiswal. (2015). GE in India: Changing Healthcare. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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