William J. Lundstrom

1.7k total citations · 1 hit paper
42 papers, 1.3k citations indexed

About

William J. Lundstrom is a scholar working on Marketing, Management of Technology and Innovation and Gender Studies. According to data from OpenAlex, William J. Lundstrom has authored 42 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 10 papers in Management of Technology and Innovation and 8 papers in Gender Studies. Recurrent topics in William J. Lundstrom's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Management and Marketing Education (9 papers) and Media, Gender, and Advertising (8 papers). William J. Lundstrom is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Management and Marketing Education (9 papers) and Media, Gender, and Advertising (8 papers). William J. Lundstrom collaborates with scholars based in United States, Ghana and Latvia. William J. Lundstrom's co-authors include H. Keith Hunt, Lawrence M. Lamont, Donald Sciglimpaglia, David S. White, Michael S. LaTour, John B. Ford, Camille P. Schuster, Roger A. Kerin, Robert F. Wright and Donald E. Vinson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

William J. Lundstrom

41 papers receiving 1.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction

1978 413 citations William J. Lundstrom et al. Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
William J. Lundstrom United States	15	657	519	330	305	145	42	1.3k
Ronald F. Bush United States	17	785 1.2×	423 0.8×	190 0.6×	472 1.5×	147 1.0×	33	1.5k
Bruce L. Stern United States	14	872 1.3×	233 0.4×	216 0.7×	457 1.5×	124 0.9×	25	1.4k
Richard Speed Australia	14	946 1.4×	403 0.8×	287 0.9×	632 2.1×	74 0.5×	21	1.6k
Shekhar Misra United States	10	665 1.0×	224 0.4×	177 0.5×	592 1.9×	143 1.0×	18	1.3k
Thomas E. Barry United States	14	662 1.0×	195 0.4×	124 0.4×	508 1.7×	110 0.8×	47	1.1k
Paul Busch United States	14	425 0.6×	899 1.7×	89 0.3×	366 1.2×	162 1.1×	25	1.4k
Earl D. Honeycutt United States	25	597 0.9×	757 1.5×	173 0.5×	470 1.5×	340 2.3×	86	1.8k
Sanford Grossbart United States	20	1.1k 1.7×	360 0.7×	256 0.8×	866 2.8×	169 1.2×	32	1.8k
Deborah F. Spake United States	16	323 0.5×	323 0.6×	125 0.4×	369 1.2×	285 2.0×	30	1.1k
Raj Arora United States	19	500 0.8×	448 0.9×	71 0.2×	507 1.7×	106 0.7×	46	1.2k

Countries citing papers authored by William J. Lundstrom

Since Specialization

Citations

This map shows the geographic impact of William J. Lundstrom's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William J. Lundstrom with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William J. Lundstrom more than expected).

Fields of papers citing papers by William J. Lundstrom

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William J. Lundstrom. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William J. Lundstrom. The network helps show where William J. Lundstrom may publish in the future.

Co-authorship network of co-authors of William J. Lundstrom

This figure shows the co-authorship network connecting the top 25 collaborators of William J. Lundstrom. A scholar is included among the top collaborators of William J. Lundstrom based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William J. Lundstrom. William J. Lundstrom is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Dixit, Ashutosh, et al.. (2013). Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (IATs) In Enhancing Student Learning. DigitalCommons - Kennesaw State University (Kennesaw State University). 2(3). 1–13. 2 indexed citations

Sciglimpaglia, Donald, et al.. (2012). Psychographic Segmentation by Feminine Role Orientation. 3(1). 201–210. 1 indexed citations

Sciglimpaglia, Donald, et al.. (2012). Women's Feminine Role Orientation and Their Attitudes toward Sex Role Portrayals in Advertising. 2(1). 163–175. 4 indexed citations

Lundstrom, William J.. (2011). MBA Attitudes Toward Business: What We Don't Know Can Hurt Us or Help Us. Journal of Education for Business. 86(3). 178–185. 5 indexed citations

Lundstrom, William J. & David S. White. (2006). Consumer Discontent Revisited. SSRN Electronic Journal. 4 indexed citations

Lundstrom, William J., et al.. (2006). Inter‐organizational relationship strategies and management styles in SMEs. Leadership & Organization Development Journal. 27(6). 428–448. 15 indexed citations

Lundstrom, William J. & Robert F. Wright. (2005). Marketing Innovation — The CRM–physician interface: Toward a model of physician relationship building. Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing. 5(4). 316–323. 5 indexed citations

Lundstrom, William J. & David S. White. (1999). Intergenerational and Cultural Differences in Materialism: An Empirical Investigation of Consumers from France and the U.S.A.. Journal of Euromarketing. 7(2). 47–65. 11 indexed citations

Lundstrom, William J., David S. White, & Camille P. Schuster. (1996). Internationalizing the Marketing Curriculum: The Professional Marketer's Perspective. Journal of Marketing Education. 18(2). 5–16. 49 indexed citations

10.

Ford, John B., Michael S. LaTour, & William J. Lundstrom. (1991). Contemporary women′s evaluation of female role portrayals in advertising. Journal of Consumer Marketing. 8(1). 15–28. 73 indexed citations

11.

Zikmund, William G., et al.. (1984). The Effects of Gender and Product Stereotyping on Conformity Judgements: an Experiment. ACR North American Advances. 7 indexed citations

12.

Lundstrom, William J., et al.. (1983). Customers' Perceptions of the Saleswoman: A Study of Personality, Task and Evaluative Attributes by Respondent Location and Gender. Journal of the Academy of Marketing Science. 11(2). 114–122. 2 indexed citations

13.

Zikmund, William G., William J. Lundstrom, & Donald Sciglimpaglia. (1982). Cases in marketing research. Medical Entomology and Zoology. 1 indexed citations

14.

Lundstrom, William J., et al.. (1981). Male Sex Roles in Magazine Advertising, 1959–1979. Journal of Communication. 31(4). 52–57. 45 indexed citations

15.

Lundstrom, William J., et al.. (1981). Goal‐setting as a determinant of performance during military recruit training. 20(8). 25–27. 2 indexed citations

16.

Kerin, Roger A., William J. Lundstrom, & Donald Sciglimpaglia. (1979). Women in Advertisements: Retrospect and Prospect. Journal of Advertising. 8(3). 37–42. 55 indexed citations

17.

Vinson, Donald E. & William J. Lundstrom. (1978). The use of students as experimental subjects in marketing research. Journal of the Academy of Marketing Science. 6(1-2). 114–125. 13 indexed citations

18.

Lundstrom, William J., et al.. (1977). Consumerism, a New Force in Society. Journal of Marketing. 41(2). 140–140. 11 indexed citations

19.

Lundstrom, William J. & Lawrence M. Lamont. (1976). The Development of a Scale to Measure Consumer Discontent. Journal of Marketing Research. 13(4). 373–381. 94 indexed citations

20.

Lundstrom, William J. & Lawrence M. Lamont. (1976). The Development of a Scale to Measure Consumer Discontent. Journal of Marketing Research. 13(4). 373–373. 34 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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