Piyush Kumar

1.3k total citations
41 papers, 910 citations indexed

About

Piyush Kumar is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Piyush Kumar has authored 41 papers receiving a total of 910 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 12 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Piyush Kumar's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (12 papers) and Consumer Market Behavior and Pricing (8 papers). Piyush Kumar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (12 papers) and Consumer Market Behavior and Pricing (8 papers). Piyush Kumar collaborates with scholars based in United States, India and Czechia. Piyush Kumar's co-authors include Mayukh Dass, Maqbool Dada, Manohar U. Kalwani, Moutusy Maity, Parthasarathy Krishnamurthy, Gustavo Grullon, George Kanatas, Sanjay Kumar Singh, Chiranjeev Kohli and Jung-Hwan Kim and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Piyush Kumar

39 papers receiving 839 citations

Peers

Piyush Kumar

MARKE

SPS

OBHRM

ISM

Dirk Totzek Germany

Els Breugelmans Belgium

Sunmee Choi South Korea

Erik Maier Germany

Laura J. Kornish United States

Breffni M. Noone United States

Danny Weathers United States

Carl McDaniel United States

Denise D. Schoenbachler United States

Frederick A. Russ United States

Dirk Totzek Germany

Piyush Kumar

419 ×1.0

MARKE

204 ×0.6

SPS

330 ×1.1

OBHRM

107 ×0.8

ISM

191 ×1.8

Citations per year, relative to Piyush Kumar Piyush Kumar (= 1×) peers Dirk Totzek

Countries citing papers authored by Piyush Kumar

Since Specialization

Citations

This map shows the geographic impact of Piyush Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Piyush Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Piyush Kumar more than expected).

Fields of papers citing papers by Piyush Kumar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Piyush Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Piyush Kumar. The network helps show where Piyush Kumar may publish in the future.

Co-authorship network of co-authors of Piyush Kumar

This figure shows the co-authorship network connecting the top 25 collaborators of Piyush Kumar. A scholar is included among the top collaborators of Piyush Kumar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Piyush Kumar. Piyush Kumar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Dass, Mayukh, et al.. (2024). An approach to brand planning under high competitor set variation. Journal of Business Research. 182. 114798–114798. 2 indexed citations

Kumar, Piyush, et al.. (2024). Design and Implementation of Integrated Microgrid Based Predictive Control Scheme. 1–5.

Kumar, Piyush, et al.. (2023). Energy Management System for Small Scale Hybrid Wind Solar Battery Based Microgrid. SHILAP Revista de lepidopterología. 391. 1138–1138. 3 indexed citations

Singh, Sanjay Kumar, et al.. (2022). Renewable energy proliferation for sustainable development: Role of cross-border electricity trade. Renewable Energy. 201. 1189–1199. 22 indexed citations

Subramanian, Balaji, et al.. (2021). Do Firm Growth Models Work in Service Industries in Developing Economies? An Investigation of the Relationship Between Firms’ Growth, Size and Age. Journal of Interdisciplinary Economics. 33(2). 215–225. 3 indexed citations

Kumar, Piyush, et al.. (2020). On the Extendibility of Brands with Subordinate versus Basic Category Concepts. Journal of Retailing. 97(3). 394–404. 1 indexed citations

Kumar, Piyush, et al.. (2020). Investigating the role of added versus subtracted ingredients in counterinferencing and preference formation.. Journal of Experimental Psychology Applied. 27(1). 17–26. 1 indexed citations

Kumar, Piyush & Maqbool Dada. (2020). Investigating the impact of service line formats on satisfaction with waiting. International Journal of Research in Marketing. 38(4). 974–993. 8 indexed citations

Kumar, Piyush, et al.. (2019). Does sexual humor work on mars, but not on Venus? An exploration of consumer acceptance of sexually humorous advertising. International Journal of Advertising. 38(7). 1000–1024. 8 indexed citations

10.

Kumar, Piyush. (2019). The impact of trivial attributes on inaction inertia.. Journal of Experimental Psychology Applied. 25(4). 733–743. 3 indexed citations

11.

Maity, Moutusy, Mayukh Dass, & Piyush Kumar. (2018). The impact of media richness on consumer information search and choice. Journal of Business Research. 87. 36–45. 107 indexed citations

12.

Kumar, Piyush, et al.. (2018). Assessing the Customer-Based Impact of Up-Selling Versus Down-Selling. Cornell Hospitality Quarterly. 59(3). 215–227. 19 indexed citations

13.

Dass, Mayukh, et al.. (2014). A study of the antecedents of slogan liking. Journal of Business Research. 67(12). 2504–2511. 21 indexed citations

14.

Dass, Mayukh, et al.. (2013). Brand vulnerability to product assortments and prices. Journal of Marketing Management. 29(7-8). 735–754. 8 indexed citations

15.

Dass, Mayukh & Piyush Kumar. (2011). The Impact Of Economic And Social Orientation On Trust Within Teams. Journal of Business & Economics Research (JBER). 9(2). 3 indexed citations

16.

Kumar, Piyush, et al.. (2009). Asymmetric Consumer Responses to National Brand and Private Label Brand Scandals. ACR Asia-Pacific Advances. 1 indexed citations

17.

Hoffman, Donna L., Piyush Kumar, & Thomas Novak. (2003). How Processing Modes Influence Consumers Cognitive Representations of Product Perceptions Formed From Similarity Judgements. ACR North American Advances. 2 indexed citations

18.

Kumar, Piyush. (2002). The Impact of Performance, Cost, and Competitive Considerations on the Relationship between Satisfaction and Repurchase Intent in Business Markets. Journal of Service Research. 5(1). 55–68. 86 indexed citations

19.

Kumar, Piyush. (1999). The Impact of Long-Term Client Relationships on the Performance of Business Service Firms. Journal of Service Research. 2(1). 4–18. 46 indexed citations

20.

Kumar, Piyush, Manohar U. Kalwani, & Maqbool Dada. (1997). The Impact of Waiting Time Guarantees on Customers' Waiting Experiences. Marketing Science. 16(4). 295–314. 171 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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