Maria Petrescu

1.9k total citations
83 papers, 1.3k citations indexed

About

Maria Petrescu is a scholar working on Sociology and Political Science, Marketing and Management Information Systems. According to data from OpenAlex, Maria Petrescu has authored 83 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 42 papers in Sociology and Political Science, 38 papers in Marketing and 16 papers in Management Information Systems. Recurrent topics in Maria Petrescu's work include Digital Marketing and Social Media (33 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Big Data and Business Intelligence (16 papers). Maria Petrescu is often cited by papers focused on Digital Marketing and Social Media (33 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Big Data and Business Intelligence (16 papers). Maria Petrescu collaborates with scholars based in United States, France and Romania. Maria Petrescu's co-authors include Anjala S. Krishen, John T. Gironda, Pradeep K. Korgaonkar, Sélima Ben Mrad, Kathleen O’Leary, Michael Bendixen, Dawn Iacobucci, Monica B. Fine, Souheila Kaabachi and My Bui and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Thin Solid Films.

In The Last Decade

Maria Petrescu

79 papers receiving 1.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Maria Petrescu United States 19 619 544 229 210 174 83 1.3k
Arnaud De Bruyn France 11 742 1.2× 506 0.9× 236 1.0× 191 0.9× 129 0.7× 24 1.3k
Bidit Lal Dey United Kingdom 24 670 1.1× 575 1.1× 274 1.2× 288 1.4× 142 0.8× 59 1.7k
Anna Makrides Cyprus 7 688 1.1× 388 0.7× 185 0.8× 315 1.5× 79 0.5× 7 1.5k
Yulia Sullivan United States 10 423 0.7× 294 0.5× 344 1.5× 139 0.7× 129 0.7× 15 1.1k
Shavneet Sharma Fiji 21 691 1.1× 572 1.1× 420 1.8× 283 1.3× 111 0.6× 48 1.5k
Maya F. Farah Lebanon 20 766 1.2× 769 1.4× 402 1.8× 256 1.2× 84 0.5× 44 1.5k
Muhammad Shakaib Akram United Kingdom 19 506 0.8× 464 0.9× 284 1.2× 202 1.0× 69 0.4× 37 1.1k
Suneel Babu Chatla Taiwan 5 327 0.5× 321 0.6× 246 1.1× 242 1.2× 108 0.6× 10 1.2k
Guru Prabhakar United Kingdom 15 491 0.8× 323 0.6× 225 1.0× 256 1.2× 146 0.8× 40 1.2k
Félix A. Martín‐Velicia Spain 18 574 0.9× 299 0.5× 487 2.1× 238 1.1× 116 0.7× 42 1.1k

Countries citing papers authored by Maria Petrescu

Since Specialization
Citations

This map shows the geographic impact of Maria Petrescu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maria Petrescu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maria Petrescu more than expected).

Fields of papers citing papers by Maria Petrescu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Maria Petrescu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maria Petrescu. The network helps show where Maria Petrescu may publish in the future.

Co-authorship network of co-authors of Maria Petrescu

This figure shows the co-authorship network connecting the top 25 collaborators of Maria Petrescu. A scholar is included among the top collaborators of Maria Petrescu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Maria Petrescu. Maria Petrescu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Petrescu, Maria & Anjala S. Krishen. (2025). Marketing analytics research for the better good: thoughts and ideas. Journal of Marketing Analytics. 13(1). 1–3. 3 indexed citations
2.
Krishen, Anjala S., et al.. (2024). Tweeting for change: social media narratives for sustainable service. Journal of Research in Interactive Marketing. 18(6). 1178–1204. 2 indexed citations
3.
Petrescu, Maria, et al.. (2024). Are AI tools better than traditional tools in literature searching? Evidence from E-commerce research. Journal of Librarianship and Information Science. 58(1). 135–145. 3 indexed citations
4.
Petrescu, Maria, John T. Gironda, Anjala S. Krishen, et al.. (2024). Students as Value Co-Creators in the Business Education Ecosystem. Journal of Marketing Education. 48(1). 92–109.
5.
Petrescu, Maria, et al.. (2024). Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables. Journal of Marketing Communications. 31(8). 819–840. 1 indexed citations
6.
Petrescu, Maria, et al.. (2024). Technology emancipative and traditionalist value in cross-cultural market segmentation. International Journal of Information Management. 81. 102868–102868. 1 indexed citations
7.
Petrescu, Maria, Aidin Namin, & Marie‐Odile Richard. (2023). Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA. Journal of Business Research. 164. 113972–113972. 8 indexed citations
8.
Petrescu, Maria & Anjala S. Krishen. (2023). Mapping 2022 in Journal of Marketing Analytics: what lies ahead?. Journal of Marketing Analytics. 11(1). 1–4. 5 indexed citations
9.
O’Reilly, Peter, et al.. (2023). Aviation Fuel Tankering and Sustainability: The Brazilian Scenario. International Journal of Aviation Aeronautics and Aerospace. 10(2). 2 indexed citations
10.
Petrescu, Maria & Anjala S. Krishen. (2022). The evolving crisis of the peer-review process. Journal of Marketing Analytics. 10(3). 185–186. 16 indexed citations
11.
Krishen, Anjala S. & Maria Petrescu. (2021). The “Elephant in the Room”: interrogating the sample demographics. Journal of Marketing Analytics. 9(4). 263–264. 3 indexed citations
12.
Petrescu, Maria & Anjala S. Krishen. (2021). Focusing on the quality and performance implications of marketing analytics. Journal of Marketing Analytics. 9(3). 155–156. 9 indexed citations
13.
Petrescu, Maria, Anjala S. Krishen, & My Bui. (2020). The internet of everything: implications of marketing analytics from a consumer policy perspective. Journal of Consumer Marketing. 37(6). 675–686. 25 indexed citations
14.
Petrescu, Maria & Anjala S. Krishen. (2018). Analyzing the analytics: data privacy concerns. Journal of Marketing Analytics. 6(2). 41–43. 25 indexed citations
15.
Mrad, Sélima Ben, et al.. (2017). Are brand benefits perceived differently in less developed economies? A scale development and validation. Journal of Marketing Analytics. 5(3-4). 111–120. 12 indexed citations
16.
Korgaonkar, Pradeep K., Maria Petrescu, & John T. Gironda. (2016). Hispanics and viral advertising. Journal of Retailing and Consumer Services. 32. 46–59. 5 indexed citations
17.
Petrescu, Maria, Pradeep K. Korgaonkar, & John T. Gironda. (2015). Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions. Journal of Internet Commerce. 14(3). 384–405. 21 indexed citations
18.
Dheer, Ratan J. S., Tomasz Lenartowicz, Mark Peterson, & Maria Petrescu. (2014). Cultural regions of Canada and United States. International Journal of Cross Cultural Management. 14(3). 343–384. 21 indexed citations
19.
Petrescu, Maria & Pradeep K. Korgaonkar. (2011). Viral Advertising: Definitional Review and Synthesis. Journal of Internet Commerce. 10(3). 208–226. 60 indexed citations
20.
Petrescu, Maria, et al.. (2011). Zymomonas mobilis Levan is Involved in Metalloproteinases Activation in Healing of Wounded and Burned Tissues. SHILAP Revista de lepidopterología. 44(1). 453–458. 13 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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