Martin Schreier
- Marketing top 0.1%
- Sociology and Political Science top 0.5%
- Computer Science Applications top 0.05%
- Strategy and Management top 1%
- Management of Technology and Innovation top 0.5%
- Co-authors
- Nikolaus FrankeChristoph FuchsMarion PoetzReinhard PrüglUlrike KaiserEmanuela PrandelliEric von HippelDarren W. Dahl
- Topics
- Digital Marketing and Social Media (23 papers)Consumer Behavior in Brand Consumption and Identification (19 papers)Open Source Software Innovations (18 papers)
- Partner nations
- AustriaUnited StatesItaly
In The Last Decade
Martin Schreier
60 papers receiving 5.5k citations
Hit Papers
Peers
Comparison fields: 5 of 118
- Marketing 2.7k
- Sociology and Political Science 2.0k
- Computer Science Applications 1.7k
- Strategy and Management 1.0k
- Management of Technology and Innovation 849
Countries citing papers authored by Martin Schreier
This map shows the geographic impact of Martin Schreier's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Schreier with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Schreier more than expected).
Fields of papers citing papers by Martin Schreier
This network shows the impact of papers produced by Martin Schreier. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martin Schreier. The network helps show where Martin Schreier may publish in the future.
Co-authorship network of co-authors of Martin Schreier
This figure shows the co-authorship network connecting the top 25 collaborators of Martin Schreier. A scholar is included among the top collaborators of Martin Schreier based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Martin Schreier. Martin Schreier is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 1 | |
| 4 | 6 | |
| 5 | 3 | |
| 6 | 2 | |
| 7 | 13 | |
| 8 | Reducing Consumer Alienation: the Effect of Making Product Producers Personal | 2 |
| 9 | Crowdsourced Products Sell Better When They're Marketed That Way. | 1 |
| 10 | More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfunding | 1 |
| 11 | Nonfunctional Self-Customization Enhances Product Performance | 1 |
| 12 | Customer empowerment in new product development | 1 |
| 13 | The value of crowdsourcing: Can users really compete with professionals in generating new product ideas?breakdown → | 849 |
| 14 | The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand | 3 |
| 15 | 227 | |
| 16 | 392 | |
| 17 | A meta-ranking of Technology and Innovation Management / Entrepreneurship Journals | 12 |
| 18 | 150 | |
| 19 | Extending Lead User Theory: Antecedents and Consequences of Consumers' Lead Userness | 23 |
| 20 | Lead Users and the Adoption and Diffusion of New Products: Insights from Two Extreme Sports Communities | 1 |
About Martin Schreier
Martin Schreier is a scholar working on Computer Science Applications, Marketing and Management of Technology and Innovation, having authored 64 papers that have together received 6.1k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (23 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Open Source Software Innovations (18 papers). The work is most often cited by research in Computer Science Applications (1.7k citations), Marketing (2.7k citations) and Business and International Management (286 citations). Martin Schreier has collaborated with scholars based in Austria, United States and Italy. Frequent co-authors include Nikolaus Franke, Christoph Fuchs, Marion Poetz, Reinhard Prügl, Ulrike Kaiser, Emanuela Prandelli, Eric von Hippel, Darren W. Dahl, Alina Sorescu and Stijn M. J. van Osselaer. Their work appears in journals such as Journal of Marketing, Management Science and Scientific Reports.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.