Taewon Suh

3.9k total citations · 1 hit paper
47 papers, 2.8k citations indexed

About

Taewon Suh is a scholar working on Strategy and Management, Organizational Behavior and Human Resource Management and Social Psychology. According to data from OpenAlex, Taewon Suh has authored 47 papers receiving a total of 2.8k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Strategy and Management, 16 papers in Organizational Behavior and Human Resource Management and 12 papers in Social Psychology. Recurrent topics in Taewon Suh's work include Consumer Behavior in Brand Consumption and Identification (12 papers), International Business and FDI (10 papers) and Customer Service Quality and Loyalty (10 papers). Taewon Suh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), International Business and FDI (10 papers) and Customer Service Quality and Loyalty (10 papers). Taewon Suh collaborates with scholars based in United States, South Korea and Belgium. Taewon Suh's co-authors include Ik‐Whan G. Kwon, Hongxin Zhao, Yadong Luo, Jaehun Lee, Melissa S. Baucus, Daniel Roy, Clement Matthew Chan, Christopher W. Macosko, Yong Tae Park and Andreas Stein and has published in prestigious journals such as Advanced Functional Materials, Journal of Business Research and Journal of International Business Studies.

In The Last Decade

Taewon Suh

45 papers receiving 2.6k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Factors Affecting the Level of Trust and Commitment in Supply Chain Relationships

2004 572 citations Ik‐Whan G. Kwon, Taewon Suh profile →

Peers

Taewon Suh

MIS

OBHRM

MARKE

SPS

Zhiqiang Wang China

Peter Doyle United Kingdom

Jeffrey S. Harrison United States

David Bendig Germany

Ashutosh Prasad United States

Gregory S. Carpenter United States

Michael Morley Ireland

Shiu‐Wan Hung Taiwan

Agus Purwanto Indonesia

Allan Macpherson United Kingdom

Zhiqiang Wang China

Taewon Suh

1.8k ×1.3

1.0k ×1.3

MIS

213 ×0.3

OBHRM

816 ×1.7

MARKE

269 ×0.7

SPS

Citations per year, relative to Taewon Suh Taewon Suh (= 1×) peers Zhiqiang Wang

Countries citing papers authored by Taewon Suh

Since Specialization

Citations

This map shows the geographic impact of Taewon Suh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Taewon Suh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Taewon Suh more than expected).

Fields of papers citing papers by Taewon Suh

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Taewon Suh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Taewon Suh. The network helps show where Taewon Suh may publish in the future.

Co-authorship network of co-authors of Taewon Suh

This figure shows the co-authorship network connecting the top 25 collaborators of Taewon Suh. A scholar is included among the top collaborators of Taewon Suh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Taewon Suh. Taewon Suh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Suh, Taewon, et al.. (2025). Omnichannel Identity Dimensions and Their Differential Impact on Customer–Brand Relationships: A Comparative Analysis of South Korean Retailers. Sustainability. 17(9). 3933–3933.

Suh, Taewon, et al.. (2023). Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop. Electronic Commerce Research. 23(3). 1591–1619. 13 indexed citations

Suh, Taewon, et al.. (2023). Transferring in-store experience to online: An omnichannel strategy for DIY customers’ enhanced brand resonance and co-creative actions. Journal of Business Research. 168. 114237–114237. 10 indexed citations

Lee, Byung‐Kwan, et al.. (2021). The effect of attribute alignability on brand evaluation in a competitive context: The moderating role of regulatory mode. Journal of Consumer Behaviour. 20(6). 1508–1522. 4 indexed citations

Suh, Taewon, et al.. (2021). Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach. Electronic Commerce Research. 23(2). 877–897. 8 indexed citations

Lee, Byung‐Kwan, Taewon Suh, & Jeremy J. Sierra. (2019). Understanding the Effects of Physical Images on Viewers in Social Comparison Contexts: A Multi-study Approach. Journal of Promotion Management. 26(1). 1–18. 10 indexed citations

Wilson, Rick T. & Taewon Suh. (2017). Advertising to the masses: the effects of crowding on the attention to place-based advertising. International Journal of Advertising. 37(3). 402–420. 15 indexed citations

Sierra, Jeremy J., Michael R. Hyman, Byung‐Kwan Lee, & Taewon Suh. (2017). Intrinsic Religiosity and Attitude toward Finales as Precursors of Superstitious Beliefs: A Cross-Cultural Investigation. Asian Journal of Business Research. 7(1). 3 indexed citations

Suh, Taewon, et al.. (2017). Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration. Journal of Product & Brand Management. 26(3). 312–326. 6 indexed citations

10.

Suh, Taewon. (2016). Exhibited trust and excessive knowledge specificity: A competitive altruism hypothesis. Industrial Marketing Management. 62. 51–60. 7 indexed citations

11.

Suh, Taewon, Jae C. Jung, & Bruce L. Smith. (2012). Learning creativity in the client‐agency relationship. The Learning Organization. 19(5). 428–439. 4 indexed citations

12.

Suh, Taewon, Ha‐Chin Yi, & Mark B. Houston. (2011). Reassessing Firm Size in International Marketing Research. Journal of Global Marketing. 24(1). 85–99. 11 indexed citations

13.

Xie, Yu, Taewon Suh, & Ik‐Whan G. Kwon. (2010). Do the magnitude and asymmetry of specific asset investments matter in the supplier–buyer relationship?. Journal of Marketing Management. 26(9-10). 858–877. 23 indexed citations

14.

Suh, Taewon & Mark B. Houston. (2010). Distinguishing supplier reputation from trust in buyer–supplier relationships. Industrial Marketing Management. 39(5). 744–751. 58 indexed citations

15.

Suh, Taewon & Karen H. Smith. (2008). Attitude Toward Globalization and Country-of-Origin Evaluations: Toward a Dynamic Theory. Journal of Global Marketing. 21(2). 127–139. 26 indexed citations

16.

Suh, Taewon, et al.. (2008). Smaller Firms' Perceived Cost and Attractiveness in International Markets. Journal of Global Marketing. 21(1). 5–18. 7 indexed citations

17.

Suh, Taewon & Lyn S. Amine. (2007). Defining and Managing Reputational Capital in Global Markets. The Journal of Marketing Theory and Practice. 15(3). 205–217. 34 indexed citations

18.

Suh, Taewon, et al.. (2003). The Effect of Entrepreneurial Tendencies, Experiential Knowledge, Tangible Resources Configuration on Non-Internationalized SMEs' Perceived Cost and Attractiveness in Internationalization. Journal of Korea Trade. 7(2). 85–107. 1 indexed citations

19.

Suh, Taewon & Ik‐Whan G. Kwon. (2002). Globalization and reluctant buyers. International Marketing Review. 19(6). 663–680. 202 indexed citations

20.

Suh, Taewon. (2002). Encouraged, motivated and learning oriented for working creatively and successfully: a case of Korean workers in marketing communications. Journal of Marketing Communications. 8(3). 135–147. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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