Marc Vanhuele

1.4k citations
20 papers · 812 indexed · h-index 12
Topics
Consumer Behavior in Brand Consumption and Identification (6 papers)Behavioral Health and Interventions (4 papers)Decision-Making and Behavioral Economics (4 papers)

In The Last Decade

Marc Vanhuele

20 papers receiving 705 citations

Peers

Marc Vanhuele
Comparison fields: 5 of 74
  • Marketing 588
  • Sociology and Political Science 261
  • Organizational Behavior and Human Resource Management 127
  • Economics and Econometrics 114
  • Management Science and Operations Research 84
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Countries citing papers authored by Marc Vanhuele

Since Specialization
Citations

This map shows the geographic impact of Marc Vanhuele's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marc Vanhuele with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marc Vanhuele more than expected).

Fields of papers citing papers by Marc Vanhuele

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marc Vanhuele. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marc Vanhuele. The network helps show where Marc Vanhuele may publish in the future.

Co-authorship network of co-authors of Marc Vanhuele

This figure shows the co-authorship network connecting the top 25 collaborators of Marc Vanhuele. A scholar is included among the top collaborators of Marc Vanhuele based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marc Vanhuele. Marc Vanhuele is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 5
2 8
3 1
4 26
5 84
6
Mindset Metrics in Market Response Models: An Integrative Approach
12
7 188
8 2
9 12
10 47
11
The Effectiveness of non-focal exposure to web banner ads
2
12 193
13 109
14 18
15 46
16
Why Familiar Stimuli Are Better Liked. a Study on the Cognitive Dynamics Linking Recognition and the Mere Exposure Effect
5
17 25
18
Mere Exposure and the Cognitive-Affective Debate Revisited
7
19
Retrieval Inhibition and Related Adaptive Peculiarities of Human Memory
7
20 15

About Marc Vanhuele

Marc Vanhuele is a scholar working on General Decision Sciences, Marketing and Applied Psychology, having authored 20 papers that have together received 812 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Behavioral Health and Interventions (4 papers) and Decision-Making and Behavioral Economics (4 papers). The work is most often cited by research in Marketing (588 citations), General Decision Sciences (58 citations) and Tourism, Leisure and Hospitality Management (29 citations). Marc Vanhuele has collaborated with scholars based in France, United States and Türkiye. Frequent co-authors include Xavier Drèze, Koen Pauwels, Shuba Srinivasan, Stephen Holden, Michel Tuan Pham, Gilles Laurent, Dominique M. Hanssens, Anne‐Françoise Audrain‐Pontevia, Marnik G. Dekimpe and Donald G. Morrison. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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