Sujay Dutta

902 total citations
20 papers, 692 citations indexed

About

Sujay Dutta is a scholar working on Marketing, General Decision Sciences and Cognitive Neuroscience. According to data from OpenAlex, Sujay Dutta has authored 20 papers receiving a total of 692 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 8 papers in General Decision Sciences and 4 papers in Cognitive Neuroscience. Recurrent topics in Sujay Dutta's work include Consumer Market Behavior and Pricing (13 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Decision-Making and Behavioral Economics (8 papers). Sujay Dutta is often cited by papers focused on Consumer Market Behavior and Pricing (13 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Decision-Making and Behavioral Economics (8 papers). Sujay Dutta collaborates with scholars based in United States, India and Türkiye. Sujay Dutta's co-authors include Chris Pullig, Abhijit Biswas, Dhruv Grewal, Mehmet I. Yagci, Subhash Jha, Balaji Krishnan, Dipayan Biswas, Abhijit Guha, Attila Yaprak and Kenneth D. Hall and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Sujay Dutta

18 papers receiving 643 citations

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Sujay Dutta 471 274 179 100 88 20 692
Gangseog Ryu 515 1.1× 580 2.1× 293 1.6× 70 0.7× 69 0.8× 32 845
Ma Mercedes Cuyás Palazón Cuyás Palazón 481 1.0× 425 1.6× 155 0.9× 51 0.5× 58 0.7× 21 692
Dan C. Weilbaker 391 0.8× 114 0.4× 199 1.1× 119 1.2× 40 0.5× 19 661
Carolyn Costley 470 1.0× 339 1.2× 157 0.9× 88 0.9× 19 0.2× 20 717
Danny Tengti Kao 179 0.4× 177 0.6× 113 0.6× 110 1.1× 23 0.3× 26 528
Rajesh Chandrashekaran 456 1.0× 105 0.4× 104 0.6× 96 1.0× 22 0.3× 15 592
Alican Kavas 305 0.6× 249 0.9× 123 0.7× 48 0.5× 30 0.3× 6 561
Silke Bambauer-Sachse 459 1.0× 441 1.6× 195 1.1× 48 0.5× 29 0.3× 23 675
T. P. Barwise 627 1.3× 258 0.9× 250 1.4× 84 0.8× 53 0.6× 11 832
Jodie L. Ferguson 340 0.7× 183 0.7× 158 0.9× 90 0.9× 18 0.2× 20 560

Countries citing papers authored by Sujay Dutta

Since Specialization
Citations

This map shows the geographic impact of Sujay Dutta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sujay Dutta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sujay Dutta more than expected).

Fields of papers citing papers by Sujay Dutta

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sujay Dutta. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sujay Dutta. The network helps show where Sujay Dutta may publish in the future.

Co-authorship network of co-authors of Sujay Dutta

This figure shows the co-authorship network connecting the top 25 collaborators of Sujay Dutta. A scholar is included among the top collaborators of Sujay Dutta based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sujay Dutta. Sujay Dutta is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Dutta, Sujay, et al.. (2023). The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice. International Journal of Advertising. 43(2). 254–285. 3 indexed citations
2.
Dutta, Sujay, et al.. (2022). The effect of evidence in nonprofit donation requests: how does mindset play a role?. Journal of Marketing Communications. 29(6). 597–615. 2 indexed citations
3.
Dutta, Sujay, et al.. (2021). Overcoming the challenge of low familiarity: Can a weakly familiar brand signal quality with exceptionally strong warranty?. Journal of Business Research. 141. 737–754. 13 indexed citations
4.
Jha, Subhash, et al.. (2019). Effectiveness of monetary discounts: comparing quantity scarcity and time restriction. Journal of Consumer Marketing. 36(7). 901–910. 8 indexed citations
5.
Dutta, Sujay, Abhijit Guha, Abhijit Biswas, & Dhruv Grewal. (2017). Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees. Journal of the Academy of Marketing Science. 47(3). 417–437. 26 indexed citations
6.
Dutta, Sujay, Attila Yaprak, & Dhruv Grewal. (2017). Fairness perceptions of retail price increases by foreign and domestic brands: The roles of ethnocentric beliefs, profit stickiness, and contextual information. Journal of Business Research. 75. 37–45. 11 indexed citations
7.
Dutta, Sujay & Chris Pullig. (2014). A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014). Journal of Business Research. 68(5). 1082–1085.
8.
Dixit, Ashutosh, Kenneth D. Hall, & Sujay Dutta. (2014). Psychological influences on customer willingness to pay and choice in automated retail settings. 29(3/4). 237–260. 5 indexed citations
9.
Krishnan, Balaji, Sujay Dutta, & Subhash Jha. (2013). Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure. Journal of Retailing. 89(1). 105–113. 42 indexed citations
10.
Dutta, Sujay, et al.. (2011). Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?. Journal of Marketing. 75(6). 124–138.
11.
Dutta, Sujay. (2011). Vulnerability to Low-Price Signals: An Experimental Study of the Effectiveness of Genuine and Deceptive Signals. Journal of Retailing. 88(1). 156–167. 28 indexed citations
12.
Dutta, Sujay, Abhijit Biswas, & Dhruv Grewal. (2011). Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?. Journal of Marketing. 75(6). 124–138. 45 indexed citations
13.
Dutta, Sujay & Chris Pullig. (2011). Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies. Journal of Business Research. 64(12). 1281–1287. 231 indexed citations
14.
Yagci, Mehmet I., Abhijit Biswas, & Sujay Dutta. (2009). Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance. Journal of Business Research. 62(8). 768–774. 57 indexed citations
15.
Biswas, Dipayan, Sujay Dutta, & Abhijit Biswas. (2009). Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick‐and‐mortar and online settings. Journal of Product & Brand Management. 18(7). 487–496. 21 indexed citations
16.
Dutta, Sujay, et al.. (2008). Consumer responses to offline and online low price signals: The role of cognitive elaboration. Journal of Business Research. 62(6). 629–635. 16 indexed citations
17.
Dutta, Sujay, Abhijit Biswas, & Dhruv Grewal. (2007). Low price signal default: an empirical investigation of its consequences. Journal of the Academy of Marketing Science. 35(1). 76–88. 45 indexed citations
18.
Biswas, Abhijit, Sujay Dutta, & Dipayan Biswas. (2006). Price Matching Guarantees As Signals of Lowest Price: the Role of Perceived Risk and Estimate of Lowest Market Price. ACR North American Advances. 3 indexed citations
19.
Biswas, Abhijit, Sujay Dutta, & Chris Pullig. (2006). Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion. Journal of Retailing. 82(3). 245–257. 66 indexed citations
20.
Dutta, Sujay & Abhijit Biswas. (2005). Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level. Journal of Retailing. 81(4). 283–291. 70 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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