Anusree Mitra

920 total citations
10 papers, 706 citations indexed

About

Anusree Mitra is a scholar working on Marketing, Public Health, Environmental and Occupational Health and Economics and Econometrics. According to data from OpenAlex, Anusree Mitra has authored 10 papers receiving a total of 706 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 3 papers in Public Health, Environmental and Occupational Health and 3 papers in Economics and Econometrics. Recurrent topics in Anusree Mitra's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Market Behavior and Pricing (4 papers) and Consumer Attitudes and Food Labeling (3 papers). Anusree Mitra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Market Behavior and Pricing (4 papers) and Consumer Attitudes and Food Labeling (3 papers). Anusree Mitra collaborates with scholars based in United States, United Kingdom and Latvia. Anusree Mitra's co-authors include John Lynch, Dipankar Chakravarti, Manoj Hastak, Debra Jones Ringold, Gary T. Ford, Joydeep Srivastava and Alan S. Levy and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and International Journal of Research in Marketing.

In The Last Decade

Anusree Mitra

10 papers receiving 614 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Anusree Mitra United States	9	475	141	141	126	110	10	706
Karen Russo France United States	10	223 0.5×	75 0.5×	56 0.4×	51 0.4×	69 0.6×	15	538
Jeffrey R. Parker United States	12	409 0.9×	203 1.4×	39 0.3×	96 0.8×	47 0.4×	31	657
Paulo Albuquerque United States	13	573 1.2×	268 1.9×	135 1.0×	46 0.4×	176 1.6×	32	876
Hristina Nikolova United States	11	481 1.0×	279 2.0×	89 0.6×	148 1.2×	30 0.3×	17	744
Darlene Brannigan Smith United States	7	360 0.8×	229 1.6×	31 0.2×	92 0.7×	42 0.4×	12	606
Jay P. Carlson United States	9	435 0.9×	232 1.6×	16 0.1×	132 1.0×	80 0.7×	16	701
Marc Vanhuele France	12	588 1.2×	261 1.9×	15 0.1×	127 1.0×	114 1.0×	20	812
E. H. Bonfield United States	9	307 0.6×	206 1.5×	13 0.1×	138 1.1×	42 0.4×	16	583
Sucharita Chandran United States	6	392 0.8×	223 1.6×	14 0.1×	85 0.7×	54 0.5×	8	694
Jūra Liaukonytė United States	16	342 0.7×	190 1.3×	84 0.6×	15 0.1×	164 1.5×	41	665

Countries citing papers authored by Anusree Mitra

Since Specialization

Citations

This map shows the geographic impact of Anusree Mitra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anusree Mitra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anusree Mitra more than expected).

Fields of papers citing papers by Anusree Mitra

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Anusree Mitra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anusree Mitra. The network helps show where Anusree Mitra may publish in the future.

Co-authorship network of co-authors of Anusree Mitra

This figure shows the co-authorship network connecting the top 25 collaborators of Anusree Mitra. A scholar is included among the top collaborators of Anusree Mitra based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Anusree Mitra. Anusree Mitra is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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10 of 10 papers shown

Hastak, Manoj, Anusree Mitra, & Debra Jones Ringold. (2020). Do consumers view the nutrition facts panel when making healthfulness assessments of food products? Antecedents and consequences. Journal of Consumer Affairs. 54(2). 395–416. 8 indexed citations

Mitra, Anusree, Manoj Hastak, Debra Jones Ringold, & Alan S. Levy. (2019). Consumer Skepticism of Claims in Food Ads vs. on Food Labels: An Exploration of Differences and Antecedents. Journal of Consumer Affairs. 53(4). 1443–1455. 17 indexed citations

Srivastava, Joydeep & Anusree Mitra. (1998). Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations. Marketing Letters. 9(4). 327–336. 35 indexed citations

Ford, Gary T., Manoj Hastak, Anusree Mitra, & Debra Jones Ringold. (1996). Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation. Journal of Public Policy & Marketing. 15(1). 16–27. 149 indexed citations

Mitra, Anusree & John Lynch. (1996). Advertising effects on consumer welfare: Prices paid and liking for brands selected. Marketing Letters. 7(1). 19–29. 33 indexed citations

Hastak, Manoj & Anusree Mitra. (1996). Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice. Journal of Business Research. 37(2). 121–126. 13 indexed citations

Mitra, Anusree. (1995). Price cue utilization in product evaluations. Journal of Business Research. 33(3). 187–195. 56 indexed citations

Mitra, Anusree. (1995). Advertising and the stability of consideration sets over multiple purchase occasions. International Journal of Research in Marketing. 12(1). 81–94. 40 indexed citations

Mitra, Anusree & John Lynch. (1995). Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity. Journal of Consumer Research. 21(4). 644–644. 169 indexed citations

10.

Lynch, John, Dipankar Chakravarti, & Anusree Mitra. (1991). Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?. Journal of Consumer Research. 18(3). 284–284. 186 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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