Ronald W. Niedrich

979 total citations
13 papers, 724 citations indexed

About

Ronald W. Niedrich is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Ronald W. Niedrich has authored 13 papers receiving a total of 724 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Applied Psychology. Recurrent topics in Ronald W. Niedrich's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (4 papers) and Consumer Market Behavior and Pricing (4 papers). Ronald W. Niedrich is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (4 papers) and Consumer Market Behavior and Pricing (4 papers). Ronald W. Niedrich collaborates with scholars based in United States and Latvia. Ronald W. Niedrich's co-authors include Subhash Sharma, Judith A. Garretson, Stacy Landreth Grau, Judith Anne Garretson Folse, Douglas H. Wedell, Danny Weathers, E. V. Kiryanova, William C. Black, David R. Bell and R. Carter Hill and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Ronald W. Niedrich

12 papers receiving 661 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ronald W. Niedrich United States	10	485	232	217	100	81	13	724
Heribert Gierl Germany	13	602 1.2×	319 1.4×	143 0.7×	102 1.0×	30 0.4×	76	808
Andrew D. Gershoff United States	14	621 1.3×	494 2.1×	134 0.6×	93 0.9×	33 0.4×	32	989
Robert D. Jewell United States	16	446 0.9×	320 1.4×	136 0.6×	76 0.8×	32 0.4×	42	732
Carolyn Costley New Zealand	11	470 1.0×	339 1.5×	157 0.7×	88 0.9×	25 0.3×	20	717
Mary T. Curren United States	11	285 0.6×	209 0.9×	194 0.9×	78 0.8×	32 0.4×	18	643
Dan Padgett United States	8	462 1.0×	326 1.4×	207 1.0×	75 0.8×	15 0.2×	14	753
Jennifer Gregan‐Paxton United States	9	308 0.6×	194 0.8×	66 0.3×	52 0.5×	52 0.6×	15	575
Tracy A. Suter United States	10	597 1.2×	330 1.4×	208 1.0×	56 0.6×	56 0.7×	19	891
Jeffrey R. Parker United States	12	409 0.8×	203 0.9×	96 0.4×	35 0.3×	28 0.3×	31	657
Liyin Jin China	15	476 1.0×	433 1.9×	197 0.9×	60 0.6×	22 0.3×	51	839

Countries citing papers authored by Ronald W. Niedrich

Since Specialization

Citations

This map shows the geographic impact of Ronald W. Niedrich's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ronald W. Niedrich with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ronald W. Niedrich more than expected).

Fields of papers citing papers by Ronald W. Niedrich

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ronald W. Niedrich. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ronald W. Niedrich. The network helps show where Ronald W. Niedrich may publish in the future.

Co-authorship network of co-authors of Ronald W. Niedrich

This figure shows the co-authorship network connecting the top 25 collaborators of Ronald W. Niedrich. A scholar is included among the top collaborators of Ronald W. Niedrich based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ronald W. Niedrich. Ronald W. Niedrich is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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13 of 13 papers shown

Niedrich, Ronald W., et al.. (2025). The Dual Role of Price on Consumer Purchase Intentions: A Cost–Benefit Decomposition of Indirect Effects. Journal of Consumer Behaviour. 24(6). 2951–2969.

Fukawa, Nobuyuki & Ronald W. Niedrich. (2015). A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference. Psychology and Marketing. 32(11). 1061–1078. 14 indexed citations

Folse, Judith Anne Garretson, Ronald W. Niedrich, & Stacy Landreth Grau. (2010). Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions. Journal of Retailing. 86(4). 295–309. 165 indexed citations

Niedrich, Ronald W., Danny Weathers, R. Carter Hill, & David R. Bell. (2009). Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice. Journal of Marketing Research. 46(5). 693–702. 43 indexed citations

Swain, Scott D., Danny Weathers, & Ronald W. Niedrich. (2008). Assessing Three Sources of Misresponse to Reversed Likert Items. Journal of Marketing Research. 45(1). 116–131. 17 indexed citations

Reynolds, Kristy E., James H. Gilkeson, & Ronald W. Niedrich. (2008). The influence of seller strategy on the winning price in online auctions: A moderated mediation model. Journal of Business Research. 62(1). 22–30. 31 indexed citations

Niedrich, Ronald W. & Scott D. Swain. (2007). The effects of exposure-order and market entry-information on brand preference: a dual process model. Journal of the Academy of Marketing Science. 36(3). 309–321. 2 indexed citations

Niedrich, Ronald W., E. V. Kiryanova, & William C. Black. (2005). The dimensional stability of the standards used in the disconfirmation paradigm. Journal of Retailing. 81(1). 49–57. 44 indexed citations

Garretson, Judith A. & Ronald W. Niedrich. (2004). SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes. Journal of Advertising. 33(2). 25–36. 135 indexed citations

10.

Weathers, Danny, Subhash Sharma, & Ronald W. Niedrich. (2004). The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy. Journal of Business Research. 58(11). 1516–1524. 54 indexed citations

11.

Niedrich, Ronald W. & Scott D. Swain. (2003). The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model. Journal of the Academy of Marketing Science. 31(4). 468–480. 1 indexed citations

12.

Niedrich, Ronald W., Subhash Sharma, & Douglas H. Wedell. (2001). Reference Price and Price Perceptions: A Comparison of Alternative Models. Journal of Consumer Research. 28(3). 339–354. 161 indexed citations

13.

Sharma, Subhash, et al.. (1999). A Framework for Monitoring Customer Satisfaction:. Industrial Marketing Management. 28(3). 231–243. 57 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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