Heribert Gierl
- Marketing top 1%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- Social Psychology top 10%
- Strategy and Management top 10%
- Co-authors
- Boris BartikowskiSilke Bambauer-SachseFernando FastosoLawrence FeickSandra PraxmarerMarie‐Odile RichardDoreén PickBarbara Keller
- Topics
- Consumer Behavior in Brand Consumption and Identification (38 papers)Corporate Governance and Management (14 papers)Customer Service Quality and Loyalty (10 papers)
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Business ResearchJournal of Business EthicsJournal of Retailing and Consumer Services
- Partner nations
- GermanyUnited StatesFrance
In The Last Decade
Heribert Gierl
63 papers receiving 746 citations
Peers
Comparison fields: 5 of 73
- Marketing 602
- Sociology and Political Science 319
- Organizational Behavior and Human Resource Management 143
- Social Psychology 113
- Strategy and Management 102
Countries citing papers authored by Heribert Gierl
This map shows the geographic impact of Heribert Gierl's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heribert Gierl with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heribert Gierl more than expected).
Fields of papers citing papers by Heribert Gierl
This network shows the impact of papers produced by Heribert Gierl. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heribert Gierl. The network helps show where Heribert Gierl may publish in the future.
Co-authorship network of co-authors of Heribert Gierl
This figure shows the co-authorship network connecting the top 25 collaborators of Heribert Gierl. A scholar is included among the top collaborators of Heribert Gierl based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Heribert Gierl. Heribert Gierl is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 7 | |
| 3 | 2 | |
| 4 | Effects of Nostalgic Advertising Through Emotions and the Intensity of the Evoked Mental Images | 32 |
| 5 | 20 | |
| 6 | Should Marketers Use Price Partitioning Or Total Prices | 11 |
| 7 | 1 | |
| 8 | 1 | |
| 9 | 3 | |
| 10 | Die optimale Position von Köderprodukten | 1 |
| 11 | 2 | |
| 12 | 3 | |
| 13 | Den Blick am Markt: Conjoint-Analyse für eine marktorientierte Innovationsplanung | 1 |
| 14 | Konsequenzen für das Marketing aus dem Explorationsstreben der Konsumenten | 1 |
| 15 | 1 | |
| 16 | 2 | |
| 17 | 4 | |
| 18 | 36 | |
| 19 | Zufriedene Kunden als Markenwechsler | 8 |
| 20 | Zufriedenheit mit dem Kundendienst | 0 |
About Heribert Gierl
Heribert Gierl is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and General Decision Sciences, having authored 76 papers that have together received 808 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (38 papers), Corporate Governance and Management (14 papers) and Customer Service Quality and Loyalty (10 papers). The work is most often cited by research in Marketing (602 citations), Tourism, Leisure and Hospitality Management (26 citations) and Organizational Behavior and Human Resource Management (143 citations). Heribert Gierl has collaborated with scholars based in Germany, United States and France. Frequent co-authors include Boris Bartikowski, Silke Bambauer-Sachse, Fernando Fastoso, Lawrence Feick, Sandra Praxmarer, Marie‐Odile Richard, Doreén Pick, Barbara Keller, Roland Helm and Andrea Gröppel‐Klein. Their work appears in journals such as Journal of Business Research, Journal of Business Ethics and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.