Sarah Maxwell
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- General Decision Sciences top 10%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 15
- Consumer Market Behavior and Pricing 9
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Retail Behavior Studies 4
-
- Experimental Behavioral Economics Studies 8
- Co-authors
- Ellen Garbarino (2 shared papers)Nicholas Maxwell (3 shared papers)Ali Kara (2 shared papers)Frank J. Carmone (2 shared papers)Arthur J. Kover (1 shared paper)Dawn Lerman (1 shared paper)Lucette B. Comer (2 shared papers)Hooman Estelami (2 shared papers)
- Journals
- Journal of Product & Brand Management (7 papers)Journal of Business Research (4 papers)Journal of Consumer Marketing (2 papers)Journal of Marketing Research (2 papers)Journal of Consumer Behaviour (1 paper)
- Partner nations
- United StatesAustraliaSouth Korea
In The Last Decade
Sarah Maxwell
24 papers receiving 658 citations
Peers
Comparison fields: 5 of 86
- Marketing 504
- General Decision Sciences 43
- Tourism, Leisure and Hospitality Management 34
- Organizational Behavior and Human Resource Management 171
- Information Systems and Management 52
Countries citing papers authored by Sarah Maxwell
This map shows the geographic impact of Sarah Maxwell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sarah Maxwell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sarah Maxwell more than expected).
Fields of papers citing papers by Sarah Maxwell
This network shows the impact of papers produced by Sarah Maxwell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sarah Maxwell. The network helps show where Sarah Maxwell may publish in the future.
Co-authors
The 15 scholars most cited alongside Sarah Maxwell, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2002 | 201 | |
| 2 | 2009 | 92 | |
| 3 | 1999 | 46 | |
| 4 | 2001 | 45 | |
| 5 | The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing | 2008 | 44 |
| 6 | 1999 | 41 | |
| 7 | 1999 | 33 | |
| 8 | 2003 | 30 | |
| 9 | 2010 | 27 | |
| 10 | 2003 | 27 | |
| 11 | 2006 | 25 | |
| 12 | 2005 | 20 | |
| 13 | 1999 | 19 | |
| 14 | 2005 | 15 | |
| 15 | 2009 | 13 | |
| 16 | 2010 | 12 | |
| 17 | 1999 | 12 | |
| 18 | 2003 | 10 | |
| 19 | 2008 | 10 | |
| 20 | 1998 | 5 |
About Sarah Maxwell
Sarah Maxwell is a scholar working on Marketing, Safety Research, Strategy and Management, Sociology and Political Science and Social Psychology, having authored 24 papers that have together received 738 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (9 papers), Experimental Behavioral Economics Studies (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (4 papers), Decision-Making and Behavioral Economics (2 papers), Customer Service Quality and Loyalty (2 papers), Merger and Competition Analysis (2 papers) and Digital Platforms and Economics (2 papers). The work is most often cited by research in Marketing (504 citations), General Decision Sciences (43 citations), Tourism, Leisure and Hospitality Management (34 citations), Organizational Behavior and Human Resource Management (171 citations) and Information Systems and Management (52 citations). Sarah Maxwell has collaborated with scholars based in United States, Australia and South Korea. Frequent co-authors include Ellen Garbarino, Nicholas Maxwell, Ali Kara, Frank J. Carmone, Arthur J. Kover, Dawn Lerman, Lucette B. Comer, Hooman Estelami, Gary Reed and Vicky M. Story. Their work appears in journals such as Journal of Product & Brand Management, Journal of Business Research, Journal of Consumer Marketing, Journal of Marketing Research and Journal of Consumer Behaviour.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.