Sarah Maxwell

1.0k total citations
24 papers, 738 citations indexed

About

Sarah Maxwell is a scholar working on Marketing, Safety Research and Strategy and Management. According to data from OpenAlex, Sarah Maxwell has authored 24 papers receiving a total of 738 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 8 papers in Safety Research and 3 papers in Strategy and Management. Recurrent topics in Sarah Maxwell's work include Consumer Market Behavior and Pricing (9 papers), Experimental Behavioral Economics Studies (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Sarah Maxwell is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Experimental Behavioral Economics Studies (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Sarah Maxwell collaborates with scholars based in United States, Australia and South Korea. Sarah Maxwell's co-authors include Ellen Garbarino, Nicholas Maxwell, Ali Kara, Frank J. Carmone, Arthur J. Kover, Dawn Lerman, Lucette B. Comer, Hooman Estelami, Vicky M. Story and Gary Reed and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Psychology and Marketing.

In The Last Decade

Sarah Maxwell

24 papers receiving 658 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sarah Maxwell United States	14	504	183	171	93	77	24	738
U. N. Umesh United States	13	215 0.4×	157 0.9×	127 0.7×	85 0.9×	92 1.2×	50	697
Pierre Desmet France	11	276 0.5×	117 0.6×	60 0.4×	88 0.9×	63 0.8×	43	482
Caroline Henderson United States	8	553 1.1×	196 1.1×	174 1.0×	170 1.8×	138 1.8×	11	874
Nathan M. Fong United States	11	518 1.0×	299 1.6×	93 0.5×	93 1.0×	139 1.8×	20	769
Albert C. Bemmaor France	12	497 1.0×	164 0.9×	125 0.7×	192 2.1×	105 1.4×	23	829
Yanqun He China	12	545 1.1×	413 2.3×	256 1.5×	45 0.5×	73 0.9×	17	819
Rex Yuxing Du United States	13	464 0.9×	236 1.3×	130 0.8×	139 1.5×	137 1.8×	23	728
Purushottam Papatla United States	15	790 1.6×	353 1.9×	164 1.0×	212 2.3×	85 1.1×	29	992
Ye Hu United States	12	359 0.7×	224 1.2×	64 0.4×	142 1.5×	97 1.3×	24	576
Matthias Seifert Spain	10	238 0.5×	140 0.8×	143 0.8×	45 0.5×	222 2.9×	22	537

Countries citing papers authored by Sarah Maxwell

Since Specialization

Citations

This map shows the geographic impact of Sarah Maxwell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sarah Maxwell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sarah Maxwell more than expected).

Fields of papers citing papers by Sarah Maxwell

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sarah Maxwell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sarah Maxwell. The network helps show where Sarah Maxwell may publish in the future.

Co-authorship network of co-authors of Sarah Maxwell

This figure shows the co-authorship network connecting the top 25 collaborators of Sarah Maxwell. A scholar is included among the top collaborators of Sarah Maxwell based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sarah Maxwell. Sarah Maxwell is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Zhou, Dan, Aibing Wang, Sarah Maxwell, Richard Schlegel, & Hang Yuan. (2022). Long-Term Culture of Canine Ocular Cells That Maintain Canine Papillomaviruses. Viruses. 14(12). 2675–2675. 3 indexed citations

2.

Maxwell, Sarah & Ellen Garbarino. (2010). The identification of social norms of price discrimination on the internet. Journal of Product & Brand Management. 19(3). 218–224. 27 indexed citations

3.

Maxwell, Sarah & Lucette B. Comer. (2010). The two components of a fair price: social and personal. Journal of Product & Brand Management. 19(5). 375–380. 12 indexed citations

4.

Maxwell, Sarah & Hooman Estelami. (2010). The behavioral aspects of pricing. Journal of Product & Brand Management. 19(7). 3 indexed citations

5.

Maxwell, Sarah. (2008). The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing. Medical Entomology and Zoology. 44 indexed citations

6.

Maxwell, Sarah. (2006). Introduction. Journal of Product & Brand Management. 15(6). 4 indexed citations

7.

Maxwell, Sarah, et al.. (2005). The Two Faces of Playfulness: A New Tool to Select Potentially Successful Sales Reps. Journal of Personal Selling and Sales Management. 25(3). 215–229. 20 indexed citations

8.

Maxwell, Sarah. (2005). Hyperchoice and high prices: an unfair combination. Journal of Product & Brand Management. 14(7). 448–454. 15 indexed citations

9.

Maxwell, Sarah & Arthur J. Kover. (2003). Negative affect. Journal of Business Research. 56(7). 553–559. 30 indexed citations

10.

Estelami, Hooman & Sarah Maxwell. (2003). Introduction to special issue. Journal of Business Research. 56(5). 353–354. 10 indexed citations

11.

Maxwell, Sarah, et al.. (2003). The wrath of the fairness-primed negotiator when the reciprocity norm is violated. Journal of Business Research. 56(5). 399–409. 27 indexed citations

12.

Maxwell, Sarah. (2002). Rule-based price fairness and its effect on willingness to purchase. Journal of Economic Psychology. 23(2). 191–212. 201 indexed citations

13.

Maxwell, Sarah. (2001). An expanded price/brand effect model ‐ A demonstration of heterogeneity in global consumption. International Marketing Review. 18(3). 325–343. 45 indexed citations

14.

Maxwell, Sarah. (1999). The Social Norms of Discrete Consumer Exchange. American Journal of Economics and Sociology. 58(4). 999–1018. 33 indexed citations

15.

Carmone, Frank J., Ali Kara, & Sarah Maxwell. (1999). HINoV: A New Model to Improve Market Segment Definition by Identifying Noisy Variables. Journal of Marketing Research. 36(4). 501–509. 46 indexed citations

16.

Carmone, Frank J., Ali Kara, & Sarah Maxwell. (1999). HINoV: A New Model to Improve Market Segment Definition by Identifying Noisy Variables. Journal of Marketing Research. 36(4). 501–501. 19 indexed citations

17.

Maxwell, Sarah, et al.. (1999). Less pain, same gain: The effects of priming fairness in price negotiations. Psychology and Marketing. 16(7). 545–562. 41 indexed citations

18.

Maxwell, Sarah. (1999). Biased attributions of a price increase: effects of culture and gender. Journal of Consumer Marketing. 16(1). 9–23. 12 indexed citations

19.

Maxwell, Sarah. (1998). Pricing education in the United States of America: responding to the needs of business. Journal of Product & Brand Management. 7(4). 336–341. 5 indexed citations

20.

Maxwell, Sarah. (1997). Fair price and its effect on willingness to purchase. Florida International University Digital Commons (Florida International University). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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