Bart J. Bronnenberg
- Marketing top 0.1%
- Economics and Econometrics top 0.5%
- Sociology and Political Science top 1%
- Strategy and Management top 1%
- Management Science and Operations Research top 0.5%
- Co-authors
- Robert A. PetersonSridhar BalasubramanianJean‐Pierre DubéCarl F. MelaPaulo AlbuquerqueWilfried R. VanhonackerJun B. KimVijay Mahajan
- Topics
- Consumer Market Behavior and Pricing (70 papers)Economics of Agriculture and Food Markets (20 papers)Digital Platforms and Economics (20 papers)
- Partner nations
- United StatesNetherlandsUnited Kingdom
In The Last Decade
Bart J. Bronnenberg
83 papers receiving 4.0k citations
Hit Papers
Peers
Comparison fields: 5 of 103
- Marketing 3.1k
- Economics and Econometrics 1.4k
- Sociology and Political Science 1.2k
- Strategy and Management 949
- Management Science and Operations Research 747
Countries citing papers authored by Bart J. Bronnenberg
This map shows the geographic impact of Bart J. Bronnenberg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bart J. Bronnenberg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bart J. Bronnenberg more than expected).
Fields of papers citing papers by Bart J. Bronnenberg
This network shows the impact of papers produced by Bart J. Bronnenberg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bart J. Bronnenberg. The network helps show where Bart J. Bronnenberg may publish in the future.
Co-authorship network of co-authors of Bart J. Bronnenberg
This figure shows the co-authorship network connecting the top 25 collaborators of Bart J. Bronnenberg. A scholar is included among the top collaborators of Bart J. Bronnenberg based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bart J. Bronnenberg. Bart J. Bronnenberg is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 5 | |
| 3 | 3 | |
| 4 | 107 | |
| 5 | 44 | |
| 6 | 47 | |
| 7 | 215 | |
| 8 | 14 | |
| 9 | 27 | |
| 10 | Brand History, Geography, and the Persistence of Brand Shares | 4 |
| 11 | 38 | |
| 12 | 356 | |
| 13 | Retrieving unobserved consideration sets from household panel data | 5 |
| 14 | 83 | |
| 15 | 107 | |
| 16 | MODELING UNOBSERVED CONSIDERATION SETS FOR HOUSEHOLD PANEL DATA | 3 |
| 17 | The emergence of market structure in new repeat-purchase categories : a dynamic approach and an empirical application | 25 |
| 18 | 46 | |
| 19 | Exploring the Implications of the Internet for Consumer Marketingbreakdown → | 1009 |
| 20 | 83 |
About Bart J. Bronnenberg
Bart J. Bronnenberg is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and General Decision Sciences, having authored 84 papers that have together received 4.4k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (70 papers), Economics of Agriculture and Food Markets (20 papers) and Digital Platforms and Economics (20 papers). The work is most often cited by research in Marketing (3.1k citations), Tourism, Leisure and Hospitality Management (159 citations) and Information Systems and Management (595 citations). Bart J. Bronnenberg has collaborated with scholars based in United States, Netherlands and United Kingdom. Frequent co-authors include Robert A. Peterson, Sridhar Balasubramanian, Jean‐Pierre Dubé, Carl F. Mela, Paulo Albuquerque, Wilfried R. Vanhonacker, Jun B. Kim, Vijay Mahajan, Michael W. Kruger and Matthew Gentzkow. Their work appears in journals such as American Economic Review, Journal of Marketing and The Quarterly Journal of Economics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.