Dana‐Nicoleta Lascu
- Marketing top 1%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 5%
- Information Systems and Management top 2%
- Co-authors
- Ajay K. ManraiLalita A. ManraiGeorge M. ZinkhanGeorge S. YipRandall L. RoseWilliam O. BeardenGülız GerRussell W. Belk
- Topics
- Consumer Behavior in Brand Consumption and Identification (19 papers)Digital Marketing and Social Media (8 papers)Customer Service Quality and Loyalty (6 papers)
- Journals
- SHILAP Revista de lepidopterologíaJournal of MarketingJournal of Cleaner Production
- Partner nations
- United StatesMalaysiaIndia
In The Last Decade
Dana‐Nicoleta Lascu
45 papers receiving 1.1k citations
Peers
Comparison fields: 5 of 84
- Marketing 675
- Sociology and Political Science 466
- Organizational Behavior and Human Resource Management 234
- Strategy and Management 226
- Information Systems and Management 174
Countries citing papers authored by Dana‐Nicoleta Lascu
This map shows the geographic impact of Dana‐Nicoleta Lascu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dana‐Nicoleta Lascu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dana‐Nicoleta Lascu more than expected).
Fields of papers citing papers by Dana‐Nicoleta Lascu
This network shows the impact of papers produced by Dana‐Nicoleta Lascu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dana‐Nicoleta Lascu. The network helps show where Dana‐Nicoleta Lascu may publish in the future.
Co-authorship network of co-authors of Dana‐Nicoleta Lascu
This figure shows the co-authorship network connecting the top 25 collaborators of Dana‐Nicoleta Lascu. A scholar is included among the top collaborators of Dana‐Nicoleta Lascu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dana‐Nicoleta Lascu. Dana‐Nicoleta Lascu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 6 | |
| 2 | 19 | |
| 3 | 1 | |
| 4 | 12 | |
| 5 | 18 | |
| 6 | Marketing to the subsistence consumer: a comparative analysis | 1 |
| 7 | 1 | |
| 8 | Retail Developments in Poland, Kazakhstan, and Ukraine: A Comparative Analysis | 1 |
| 9 | Consumer aspirations and intentions: an evaluation of housing products and services in Mongolia | 3 |
| 10 | Branding the controversial: challenges in destination branding | 2 |
| 11 | 11 | |
| 12 | 7 | |
| 13 | 44 | |
| 14 | Kontrola rentowności działań marketingowych jako wyznacznik orientacji marketingowej w zarządzaniu przedsiębiorstwem usługowym w Polsce i w USA - wyniki badań | 0 |
| 15 | 1 | |
| 16 | The User Information Satisfaction Scale: International Applications and Implications for Management and Marketing | 9 |
| 17 | 77 | |
| 18 | 1 | |
| 19 | The development of consumer desire in marketizing and developing economies: the cases of Romania and Turkey | 75 |
| 20 | Consumer Guilt: Examining the Potential of a New Marketing Construct | 101 |
About Dana‐Nicoleta Lascu
Dana‐Nicoleta Lascu is a scholar working on Marketing, Business and International Management and Strategy and Management, having authored 49 papers that have together received 1.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (6 papers). The work is most often cited by research in Marketing (675 citations), Tourism, Leisure and Hospitality Management (48 citations) and Information Systems and Management (174 citations). Dana‐Nicoleta Lascu has collaborated with scholars based in United States, Malaysia and India. Frequent co-authors include Ajay K. Manrai, Lalita A. Manrai, George M. Zinkhan, George S. Yip, Randall L. Rose, William O. Bearden, Gülız Ger, Russell W. Belk, John K. Ryans and Christopher J. Robertson. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Cleaner Production.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.