Yeqing Bao

2.4k total citations · 1 hit paper
31 papers, 1.7k citations indexed

About

Yeqing Bao is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Social Psychology. According to data from OpenAlex, Yeqing Bao has authored 31 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 8 papers in Social Psychology. Recurrent topics in Yeqing Bao's work include Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (9 papers) and Cultural Differences and Values (7 papers). Yeqing Bao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (9 papers) and Cultural Differences and Values (7 papers). Yeqing Bao collaborates with scholars based in United States, Hong Kong and China. Yeqing Bao's co-authors include Kevin Zheng Zhou, Chenting Su, Shibin Sheng, Carter A. Mandrik, Yongchuan Bao, Qiyuan Zhang, En Xie, Edward F. Fern, Alan T. Shao and Zheng Zhou and has published in prestigious journals such as Journal of Business Research, Journal of Operations Management and Industrial Marketing Management.

In The Last Decade

Yeqing Bao

30 papers receiving 1.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Are relational ties always good for knowledge acquisition? Buyer–supplier exchanges in China

2014 232 citations Kevin Zheng Zhou, Shibin Sheng et al. profile →

Peers

Countries citing papers authored by Yeqing Bao

Since Specialization

Citations

This map shows the geographic impact of Yeqing Bao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yeqing Bao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yeqing Bao more than expected).

Fields of papers citing papers by Yeqing Bao

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yeqing Bao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yeqing Bao. The network helps show where Yeqing Bao may publish in the future.

Co-authorship network of co-authors of Yeqing Bao

This figure shows the co-authorship network connecting the top 25 collaborators of Yeqing Bao. A scholar is included among the top collaborators of Yeqing Bao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yeqing Bao. Yeqing Bao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Brand inclusivity in religion-based marketing: roles of religiosity and diversity appreciation 2025 ·Journal of Product & Brand Management ·Sarah Alhouti, Yeqing Bao, (unknown)	0
2	An Adaptive Stochastic Model Based on Scene Recognition and Satellite Classification with Low-Cost GNSS Devices 2024 ·(unknown), Chuang Qian, Hui Liu, Yeqing Bao, Zhiwei Yang	1
3	Product intellectualization ecosystem: a framework through grounded theory and case analysis 2021 ·International Journal of Emerging Markets ·(unknown), (unknown), Yeqing Bao	4
4	Client influence and advertising standardization: a survey of ad agencies 2010 ·Service Industries Journal ·David S. Waller, Alan T. Shao, Yeqing Bao	7
5	Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation 2010 ·Journal of Business Research ·Yongchuan Bao, Yeqing Bao, Shibin Sheng	187
6	Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation 2008 ·Journal of Advertising Research ·Yeqing Bao, Alan T. Shao, (unknown)	42
7	Building Brand Equity via Product Quality 2007 ·Total Quality Management & Business Excellence ·Andreas Herrmann, Frank Hüber, Alan T. Shao, Yeqing Bao	33
8	Parental style and adolescent influence in family consumption decisions: An integrative approach 2007 ·Journal of Business Research ·Yeqing Bao, Edward F. Fern, Shibin Sheng	53
9	Channel relationship and business uncertainty: Evidence from the Hong Kong market 2007 ·Industrial Marketing Management ·Kee‐hung Lai, Yeqing Bao, Xiaotong Li	69
10	Partitioning or bundling? Perceived fairness of the surcharge makes a difference 2007 ·Psychology and Marketing ·Shibin Sheng, Yeqing Bao, Yue Pan	63
11	Exploring the Concept and Measurement of General Risk Aversion 2005 ·ACR North American Advances ·Carter A. Mandrik, Yeqing Bao	113
12	Hispanic consumers, store loyalty and brand preference 2005 ·Journal of Targeting Measurement and Analysis for Marketing ·David Berkowitz, Yeqing Bao, Arthur W. Allaway	20
13	Product Fit and Consumer Attitude Toward Brand Extensions: The Moderating Role of Product Involvement 2005 ·The Journal of Marketing Theory and Practice ·(unknown), Yeqing Bao, William C. Johnson, (unknown)	64
14	Intergenerational Influence in Mothers and Young Adult Daughters 2004 ·ACR North American Advances ·Carter A. Mandrik, Edward F. Fern, Yeqing Bao	6
15	Discerning Store Brand Users From Value Consciousness Consumers: the Role of Prestige Sensitivity and Need For Cognition 2004 ·ACR North American Advances ·Yeqing Bao, Carter A. Mandrik	31
16	Comparative Advertising Effectiveness: A Cross-Cultural Study 2004 ·Journal of Current Issues & Research in Advertising ·Alan T. Shao, Yeqing Bao, Elizabeth K. Gray	26
17	Users= Attitudes Toward Web Advertising: Effects of Internet Motivation and Internet Ability 2002 ·ACR North American Advances ·Zheng Zhou, Yeqing Bao	50
18	A paradox of price–quality and market efficiency: a comparative study of the US and China markets 2002 ·International Journal of Research in Marketing ·Kevin Zheng Zhou, Chenting Su, Yeqing Bao	109
19	Nonconformity Advertising to Teens 2002 ·Journal of Advertising Research ·Yeqing Bao, Alan T. Shao	19
20	Internet real estate information: are home purchasers paying attention to it? 2000 ·Journal of Consumer Marketing ·James E. Littlefield, Yeqing Bao, (unknown)	23

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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