Yiping Song
- Marketing top 1%
- Sociology and Political Science top 5%
- Strategy and Management top 10%
- Organizational Behavior and Human Resource Management top 5%
- Automotive Engineering top 10%
- Co-authors
- Shuai YangSiliang TongXia XinXueming LuoJing GongSixing ChenJaakko AsparaMichelle Andrews
- Topics
- Digital Marketing and Social Media (12 papers)Consumer Behavior in Brand Consumption and Identification (7 papers)Customer Service Quality and Loyalty (5 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- ChinaFranceUnited States
In The Last Decade
Yiping Song
25 papers receiving 670 citations
Peers
Comparison fields: 5 of 92
- Marketing 522
- Sociology and Political Science 322
- Strategy and Management 118
- Organizational Behavior and Human Resource Management 108
- Automotive Engineering 94
Countries citing papers authored by Yiping Song
This map shows the geographic impact of Yiping Song's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yiping Song with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yiping Song more than expected).
Fields of papers citing papers by Yiping Song
This network shows the impact of papers produced by Yiping Song. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yiping Song. The network helps show where Yiping Song may publish in the future.
Co-authorship network of co-authors of Yiping Song
This figure shows the co-authorship network connecting the top 25 collaborators of Yiping Song. A scholar is included among the top collaborators of Yiping Song based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yiping Song. Yiping Song is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 2 | |
| 3 | 8 | |
| 4 | 0 | |
| 5 | 4 | |
| 6 | 13 | |
| 7 | 5 | |
| 8 | 2 | |
| 9 | 8 | |
| 10 | 14 | |
| 11 | 11 | |
| 12 | 14 | |
| 13 | 0 | |
| 14 | The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives | 0 |
| 15 | 9 | |
| 16 | 56 | |
| 17 | 135 | |
| 18 | 15 | |
| 19 | 125 | |
| 20 | 63 |
About Yiping Song
Yiping Song is a scholar working on Marketing, Applied Psychology and Information Systems and Management, having authored 29 papers that have together received 711 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (5 papers). The work is most often cited by research in Marketing (522 citations), Information Systems and Management (74 citations) and Organizational Behavior and Human Resource Management (108 citations). Yiping Song has collaborated with scholars based in China, France and United States. Frequent co-authors include Shuai Yang, Siliang Tong, Xia Xin, Xueming Luo, Jing Gong, Sixing Chen, Jaakko Aspara, Michelle Andrews, Shaojing Sun and Wang Ying. Their work appears in journals such as Journal of Marketing, Food Chemistry and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.