Berend Wierenga

75 papers and 2.4k indexed citations i.

About

Berend Wierenga is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Berend Wierenga has authored 75 papers receiving a total of 2.4k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 13 papers in Sociology and Political Science and 13 papers in Management Science and Operations Research. Recurrent topics in Berend Wierenga’s work include Consumer Market Behavior and Pricing (21 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (8 papers). Berend Wierenga is often cited by papers focused on Consumer Market Behavior and Pricing (21 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (8 papers). Berend Wierenga collaborates with scholars based in The Netherlands, United States and France. Berend Wierenga's co-authors include Gerrit van Bruggen, Kristine De Valck, Jehoshua Eliashberg, Mark A.A.M. Leenders, Ralf van der Lans, Ale Smidts, Johan van Rekom, Niek Althuizen, Mohanbir Sawhney and Jedid‐Jah Jonker and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Berend Wierenga i

Fields of papers citing papers by Berend Wierenga

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Berend Wierenga. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Berend Wierenga. The network helps show where Berend Wierenga may publish in the future.

Countries citing papers authored by Berend Wierenga

Since Specialization
Citations

This map shows the geographic impact of Berend Wierenga's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Berend Wierenga with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Berend Wierenga more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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