Americus Reed

10.2k total citations · 4 hit papers
53 papers, 7.4k citations indexed

About

Americus Reed is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Americus Reed has authored 53 papers receiving a total of 7.4k indexed citations (citations by other indexed papers that have themselves been cited), including 40 papers in Sociology and Political Science, 25 papers in Marketing and 23 papers in Social Psychology. Recurrent topics in Americus Reed's work include Social and Intergroup Psychology (26 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Cultural Differences and Values (18 papers). Americus Reed is often cited by papers focused on Social and Intergroup Psychology (26 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Cultural Differences and Values (18 papers). Americus Reed collaborates with scholars based in United States, Canada and Netherlands. Americus Reed's co-authors include Karl Aquino, Dan Freeman, Mark Forehand, Eric P. Levy, Vivien K. G. Lim, Will Felps, Stefano Puntoni, Luk Warlop, David B. Wooten and Amit Bhattacharjee and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Americus Reed

53 papers receiving 6.9k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The self-importance of moral identity.

2002 1.9k citations Karl Aquino, Americus Reed Journal of Personality and Social Psychology profile →
The self-importance of moral identity.

2002 1.3k citations Karl Aquino, Americus Reed Journal of Personality and Social Psychology profile →
Testing a social-cognitive model of moral behavior: The interactive influence of situations and moral identity centrality.

2009 661 citations Karl Aquino, Dan Freeman et al. Journal of Personality and Social Psychology profile →
Identity-based consumer behavior

2012 430 citations Americus Reed, Mark Forehand et al. profile →

Peers

Countries citing papers authored by Americus Reed

Since Specialization

Citations

This map shows the geographic impact of Americus Reed's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Americus Reed with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Americus Reed more than expected).

Fields of papers citing papers by Americus Reed

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Americus Reed. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Americus Reed. The network helps show where Americus Reed may publish in the future.

Co-authorship network of co-authors of Americus Reed

This figure shows the co-authorship network connecting the top 25 collaborators of Americus Reed. A scholar is included among the top collaborators of Americus Reed based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Americus Reed. Americus Reed is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	When Diversity Backfires: The Asymmetric Role of Multicultural Diversity on Brand Perception 2025 ·Journal of Consumer Research ·(unknown), (unknown), (unknown), Americus Reed	2
2	What moral identity and competing selves can add to moral foundations theory: Comment on Ramos, Johnson, VanEpps & Graham (2024) 2024 ·Journal of Consumer Psychology ·Americus Reed	3
3	When Diversity Backfires: The Asymmetric Role of Multicultural Marketing on Brand Perception 2023 ·SSRN Electronic Journal ·(unknown), (unknown), (unknown), Americus Reed	1
4	Marketplace Donations: The Role of Moral Identity Discrepancy and Gender 2020 ·Journal of Marketing Research ·Jen Shang, Americus Reed, Adrian Sargeant, (unknown)	17
5	When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels For Stigmatized Groups 2018 ·ACR North American Advances ·(unknown), Americus Reed	1
6	Moral Identity and Brand Anthropomorphism 2017 ·The HKU Scholars Hub (University of Hong Kong) ·Eric P. Levy, Sara Kim, Americus Reed	1
7	Global Character and Motivated Moral Decoupling Among Liberals and Conservatives 2015 ·ACR North American Advances ·Amit Bhattacharjee, Jonathan Z. Berman, Americus Reed	2
8	I don’t want the money, I just want your time: How moral identity overcomes the aversion to giving time to prosocial causes. 2015 ·Journal of Personality and Social Psychology ·Americus Reed, Adam Kay, (unknown), Karl Aquino, Eric P. Levy	78
9	The Perils of Marketing Weight-Management Remedies and the Role of Health Literacy 2014 ·Journal of Public Policy & Marketing ·Lisa E. Bolton, Amit Bhattacharjee, Americus Reed	21
10	Identity-Based Consumer Behavior 2012 ·SSRN Electronic Journal ·Americus Reed, Mark Forehand, Stefano Puntoni, Luk Warlop	14
11	Commentary—When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness 2011 ·Marketing Science ·Leonard M. Lodish, Americus Reed	4
12	Promoting Multiple Policies to the Public: The Difficulties of Simultaneously Promoting War and Foreign Humanitarian Aid 2011 ·Journal of Public Policy & Marketing ·(unknown), Americus Reed, Karl Aquino	8
13	Testing a social-cognitive model of moral behavior: The interactive influence of situations and moral identity centrality. breakdown → 2009 ·Journal of Personality and Social Psychology ·Karl Aquino, Dan Freeman, Americus Reed, Vivien K. G. Lim, Will Felps	661
14	The Shaping of Social Identity: Assimilation/Contrast Responses to Ad Exposure 2009 ·ACR North American Advances ·Mark Forehand, Andrew Perkins, Americus Reed	1
15	Self-Relevant Brand Alliances: When Do Consumers (Not) Fit? 2009 ·ACR North American Advances ·Nicole Verrochi, Americus Reed	1
16	Self-Reported Use of Different Forms of Aggression in Late Adolescence and Emerging Adulthood 2008 ·Assessment ·Edelyn Verona, Naomi Sadeh, (unknown), Americus Reed, Amit Bhattacharjee	46
17	Gender differences in emotional and overt/covert aggressive responses to stress 2007 ·Aggressive Behavior ·Edelyn Verona, Americus Reed, John J. Curtin, Michele Pole	35
18	The complexity of identity 2005 ·MIT Sloan management review ·Americus Reed, Lisa E. Bolton	23
19	The self-importance of moral identity. breakdown → 2002 ·Journal of Personality and Social Psychology ·Karl Aquino, Americus Reed	1344
20	Social identity as a useful perspective for self‐concept–based consumer research 2002 ·Psychology and Marketing ·Americus Reed	261

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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